Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

12-minute read

“PrintingCenterUSA has really enabled me to take off and we’ve gotten our price point down to only $25 a month with free shipping, which is kind of amazing considering how many things are in the box and your very reasonable prices have helped us do that.” Angelique Reisch, CEO and Founder of Tiny Values

Transcripts from Behind The Print with Angelique Reisch, CEO and Founder of Tiny Values

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Building Character from the Start, and I’m here with Founder and CEO of Tiny Values Angelique Reisch!

Angelique: Hi, how’s it going? I am so excited to be here!

Zoe: We are so glad to have you! I have been well, how about you?

Angelique: I’m doing great. Busy. It’s May, and things are nuts with the kids in school and busy with business, so it’s fabulous.

Zoe: For sure. And summer’s coming up too. It’s almost here.

Angelique: Good, good. Glad to hear it.

Zoe: So can you just start by telling us about Tiny Values and who you help?

Angelique: I would love to, yes. So, Tiny Values is a monthly subscription box for ages four to seven, designed to teach a new core value each month. We help parents teach their kids kindness, gratitude, courage, resilience, independence, and patience. Each box contains a book, a hands-on project, a workbook, discussion cards, and a surprise gift. While the kids absolutely love learning to manage their anger or practice empathy, we really aim to help parents. Teaching these tricky concepts can be tough. We make it engaging and easy for families to learn together.

“We pack as much value as we can into each box knowing that parents are on a tight schedule. As an emotionally driven brand, that has definitely been something we’ve overcome the learning curve on and really tried to create a product that is easy for parents to use.” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: Right? And those are such tricky and hard concepts to teach to young minds. Even some adults today don’t have some of those values that are taught in your subscription boxes. So how do they use those different products to learn?

Angelique: Great question. I worked at Pixar for 15 years, and at Pixar, everything is about story. “Story is key” echos in my Pixar mind. We start every box with a story where kids meet a character facing a value-related struggle. They’ll see the character struggle, learn a clever tool to help them, and then watch them overcome that challenge using the tool. What’s really cool is that this tool is usually also the hands-on project in the box. So, our children get to actually practice what they just learned in the story.

Zoe: Right. That’s super cool! It reflects the character in the book to how they can use it in real life.

Angelique: Exactly. And then they’ve got an activity book as well, which is really cool because we try to make it fun using word scrambles and mazes and all the while we’re reinforcing the theme of the month.

Zoe: Totally. So are there any other programs like this, or what do you think makes you stand out?

Angelique: That’s a great question!

Angelique: While there are other book series about character building, we do things a bit differently. Many of those books anthropomorphize their characters, meaning they give human traits to animals like a fox struggling with patience or a dot that’s angry. For me, I think that just makes it harder for kids to truly connect with the story.

Angelique: That’s why our characters are adorable human kids, like Carlos, who loves soccer and mac and cheese, and also has trouble with anger. When kids see a character just like them facing a similar struggle, they think, “Hey, what works for Carlos might work for me too!” That’s one big way we stand out. The other is our hands-on approach. Books are wonderful, but when kids can actually do a project that brings the lesson from the book to life, that’s when the learning really sticks.

Zoe: I totally agree with you. Seeing it on another kid who’s just like them, who they can find similarities with, makes it that much more impactful.

Angelique: Yeah, exactly. My expert personal opinion!

Zoe: So tell me about some of the milestones that have helped define Tiny Values.

Angelique: Okay, so I love this question because you guys at PrintingCenterUSA are actually really pivotal to this. So, I’m going to back up and tell you a little story when I first started the business. I would curate the children’s books based on the value I wanted to teach that month. I would read hundreds and hundreds of books before picking my favorite that was most aligned with my vision. I’d build the project around that chosen book and we would ship the book with the project.

Over the last few years, prices have increased and shipping these big hardbound books was just getting too expensive. I wanted to bring our price point down, and I knew that we were at a turning point for the company. I decided, “Okay, I’ve always wanted to write my own children’s book, let’s try this!” PrintingCenterUSA was already printing my activity book, so I knew I had no print worries.

What that’s done for Tiny Values has given me the freedom to create these really relatable characters and then to teach exactly the tool that I had in mind. No more sifting through endless pages to find the right message. I know exactly what I want the kids to learn and I know exactly what cute character is going to be able to teach them most effectively. PrintingCenterUSA has really enabled me to take off, and we’ve gotten our price point down to only $25 a month with free shipping, which is kind of amazing considering how many things are in the box. Don’t forget to order one for your child! PrintingCenterUSA has very reasonable prices that have helped us do that, so I’m thrilled to answer that question.

“I think books are wonderful, but when you can then take that book and create a project that is hands-on and they get to really practice what they’re learning in the book, that’s when I think it really comes alive for our kids.” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: Well, we are so lucky and fortunate that we got to help you on that and just get the project off the ground and make it something truly yours, not something borrowed. It’s completely original and that’s so cool! So have you had to overcome any challenges in creating your own business and promoting an emotionally driven brand?

Angelique: Yes, absolutely. I think one of the biggest challenges is parents are so busy these days, and I get it, I have two kids. I’m busy with work, between getting them home, homework, activities, bed, it’s like there’s no bandwidth for extra stuff. We knew we had to stay original and streamline the process for parents. We know who our customers are, I know what it’s like! We want you to be able to get the most value in the fastest amount of time possible. We pack as much value as we can into each box knowing that parents are on a limited schedule. As an emotionally driven brand we have overcame our learning curve with creating a product that is easy for parents to use.

Zoe: Yeah, for sure. Parents are so busy these days, it puts that emotional learning to the side, so you’re really giving them a leg up in that aspect. Giving them the tools to empower their kids and say, “Hey, let’s work on this for 30 minutes or even 10 minutes, and see what we can do together.”

Angelique: Exactly. And get that really quick parenting win, for sure!

Zoe: Yeah, totally. So you use print a lot in your subscription boxes. That’s really cool.

Angelique: Yeah, absolutely. We print our booklets and activity books through you guys. We can deliver so much value through information that way. I like that it’s tangible and the kids can hold it, draw on it, take it with them. This is so much different from online learning.

Zoe: Totally. If Tiny Values were in every home in the country, what change would you hope to see in the world?

Angelique: Oh my gosh. I feel like there’s a change with each value we offer. I’ll just go through a few. I think that one of my favorites is the love box. What we teach kids is that they’re loved unconditionally no matter what, because I don’t think that kids fully understand that. It’s very clear in the book. It’s sharing the message of no matter what you do, you are going to be loved. You’re surrounded by a circle of loving people in your life that love you. And then they create this beautiful project where they get to print pictures of all the people that love them, and it hangs in their room so they know they’re loved.

Angelique: For our Empathy Box, they learn how to step in another person’s shoes. So maybe they’re at school and someone’s sad. They learn how to empathize with that person and comfort them. They learn how to spread kindness in their home and then go spread kindness in the world. Our boxes are just spreading wonderful things throughout the world, and we’re hearing wonderful stories come back to us from the kids who have completed them.

“I worked on Inside Out for three years. Watching how those characters were able to connect with kids and teach them about complex ideas and emotions, really was a huge inspiration for this business. I thought, ‘if we could do that for all the values, we could help kids empathize and help them be more kind and help them be more patient.'” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: That’s just life-changing for some people, I’m sure. Thank you. So, Angelique, I have a question. What was it like going from working at Pixar to starting your own brand?

Angelique: Oh my gosh, overwhelming. There’s so many things I would do differently now looking back. So many things. But so many things carried over as well. Making movies, connecting with kids. I worked on Inside Out for three years. I was the character lighting lead, so I worked closely on Joy, on Anger, Disgust, Fear, Sadness and the human characters. I think that watching how those characters were able to connect with kids and teach them about complex ideas and emotions really was a huge inspiration for this business. I was like, “Oh my gosh, what if we could do that for all the values, and use these characters to really help kids empathize and help them be more kind and patient?” It was overwhelming and a little crazy. But I’m here, we have a product, and I’ve learned a ton. And it’s fun, exciting, and terrifying every single day.

Zoe: Wow. That’s so interesting because when I first watched Inside Out, and it’s now one of my favorite movies, I was thinking the same thing, like, “Why don’t they come up with an Inside Out that has just all the emotions teaching all the things?” I’m so glad you tackled that and just knocked it out of the park.

Angelique: Thank you!

Zoe: So if you had a day completely free to spend however you’d like, and you weren’t working on Tiny Values, what would you be doing?

Angelique: Definitely with my family. I love exploring nature outside, so I think we’d be somewhere geocaching, hiking, having a picnic. Just a nice spring day outside exploring, my son would be catching lizards and my husband would be chilling.

“I always say, we spend so much time and energy, teaching them soccer and music, and these things are wonderful and important. But let’s not forget about kindness, patience, confidence, resilience, independence, and friendship.” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: Wow, that sounds just so fun. So where can our listeners explore your helpful tools, find more info, or order a subscription box?

Angelique: Yeah, we’re at TinyValues.com. On Instagram @Tiny Values, and Facebook, @TinyValuesTeam. Please join us and follow along! We have lots of fun freebies if you want to see if Tiny Values is a good fit for your family. No matter what you choose, I truly believe prioritizing teaching kids values is so important. We spend so much time and energy on things like soccer and music, which are great, but let’s also remember to nurture kindness, patience, confidence, resilience, independence, and friendship. #TinyValues

Zoe: Totally. I love it. You heard her, check them out on Facebook at Tiny Values Team, Tiny Values on Instagram, and TinyValues.com.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Printing a Brighter Future

Angelique Reisch and Tiny Values are proof that meaningful design can offer healing. Her work brings comfort to families when they need it most, turning struggle into understanding, and confusion into clarity. At PrintingCenterUSA, we’re proud to support her mission by delivering high quality printed programs that feel worthy of the children they help. Whether you’re planning a tribute or building a heart led brand, print has the power to hold space for the moments that matter. Order today!

Listen to the full episode on Spotify or check out the interview on YouTube!

The post Behind The Print: Building Character from the Start with Tiny Values appeared first on PrintingCenterUSA.

From one-on-one reading sessions with kids to heartwarming visits with seniors, Terry shares the impact of her equine-assisted reading program and how high-quality print materials, like her stunning activity books, bring her mission to life in classrooms and libraries. Tune in to hear how passion, print, and tiny hooves are making a big difference.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“We get so many compliments, not just on our content, but of the quality of the printing. The teachers, everybody, across the board, says they have never seen a higher quality coloring book than what we get through your company.”​ Terry Holmes-Stecyk, Owner

Transcripts from Behind The Print with Terry Holmes-Stecyk, Owner of Tender Little Hearts Mini Tales & Equine Assisted Services

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Healing Hearts with Hooves, and I’m joined by Terry Holmes-Stecyk, Owner of Tender Little Hearts Mini Tales and Equine Assisted Services.

Terry Holmes-Stecyk: Hi Zoe! Thank you so much for inviting us to join you today.

Zoe Fisher: We’re so glad to have you. Can you start by telling us about Tender Little Hearts and what your role looks like day to day?

“We want to see every single child reading and loving that they’re reading. Not just for the fun part of it but also for the educational part.” Terry Holmes-Stecyk, Owner​

Terry Holmes-Stecyk: Absolutely. Tender Little Hearts is an equine-based learning resource with a focus on literacy. Our goal is to encourage young readers, kindergarten through second grade, to love reading. We use four miniature horses and two miniature donkeys to visit schools and libraries, making reading fun and memorable.

Zoe Fisher: That is so fun! Who benefits most from what you offer?

Terry Holmes-Stecyk: Our primary focus is K–2 students. We want them to have a positive experience with reading. Studies show that if kids aren’t reading at grade level by fourth grade, their chances of future success drop significantly. We’re trying to change that early.

Zoe Fisher: How do the miniature horses play a role in that?

Terry Holmes-Stecyk: It’s all about the uniqueness of the experience. Kids are used to seeing dogs and cats, but horses and donkeys in the school library? That gets them excited. When they hear the clip-clop of hooves walking in, their energy goes through the roof. We do some breathing exercises to calm them down, then the students get to read one-on-one to the animals.we got here.

Zoe Fisher: That must make a huge impact for teachers.

Terry Holmes-Stecyk: It really does. Teachers and parents tell us the kids are still talking about the visit months later. We had a hundred first graders read to our horses in a single week! At school, kids might get about three minutes of reading time. At the ranch or the library, they might get eight to ten. And if they don’t want to read, they can just describe the pictures to the animals. The important thing is creating a judgment-free, encouraging environment.

Zoe Fisher: That’s such a beautiful and confidence-building experience.

Terry Holmes-Stecyk: Absolutely. We had one little boy who practiced reading for two weeks because he knew the horses were coming. When the day came, he sat down, read one page, closed the book, and said, “I did it. I read to the horse.” It was incredible. That kind of motivation and follow-through is life-changing for kids.

“Someday someone will look at us and say, you know, I think I want that to be my legacy… let’s help these kids because they are our future. That would be a dream” Terry Holmes-Stecyk, Owner

Zoe Fisher: You also mentioned an activity book—can you tell me more about that?

Terry Holmes-Stecyk: Yes! What started as a simple idea for a coloring book turned into a major project. We worked with an artist in Indonesia who brought our vision to life. We made sure it included diversity and accessibility, kids of different backgrounds, kids with disabilities, and focused on equine-based education. Our second edition includes word searches, math puzzles, mazes, and even a cutout donkey buddy. The quality is top-notch. Teachers tell us they’ve never seen a better-printed activity book. We owe a lot of that to your team!

Zoe Fisher: That’s amazing to hear! We’re honored to be part of that.

Terry Holmes-Stecyk: We’re definitely going to keep printing. We’re also planning a collaborative project where students create their own book, writing, illustrating, and all. And you’ll be printing it, of course!

Zoe Fisher: I’ll keep an eye out for it! So what’s it like wearing so many hats as a small business owner?

Terry Holmes-Stecyk: Oh my! I’m a charity board of one! Between farm chores, prepping for school visits, transporting and caring for the animals, writing grants, and managing volunteers, it’s easily 60 hours a week. I used to be a dental hygienist, working 40 hours. Now I work more, and for free!

Zoe Fisher: But you’ve found your purpose in it.

Terry Holmes-Stecyk: Yes. I started this in my 60s, and it’s what I was meant to do. Bringing joy to kids, giving seniors moments of connection, it’s all worth it.

“We have horses and donkeys throughout the book. We really did do our best to make it have inclusive diversity in children of other cultures, other nationalities, and even some with disabilities.”​ Terry Holmes-Stecyk, Owner​

Zoe Fisher: What’s something you wish people knew about miniature horses or your program?

Terry Holmes-Stecyk: Mini horses are livestock, not pets. They need proper care, companionship, and can live into their forties. As for Tender Little Hearts, it’s a mission of love. Everything we do, from our visits to our little quilted heart giveaways, is centered around emotional connection and kindness.

Zoe Fisher: That’s beautiful. What are some milestones that shaped your organization?

Terry Holmes-Stecyk: COVID forced us to pivot from school visits to senior centers and hospitals. We also recorded read-aloud videos with author permission, which expanded our reach. We’ve won national awards and gotten local media recognition. Every little bit helps raise awareness and brings in new support.

Zoe Fisher: And what’s holding you back right now?

Terry Holmes-Stecyk: Funding and location. We need a new, more accessible property that’s closer to town so parents will bring their kids more often. And of course, grants are hard to get when your budget is small. But we keep the faith—maybe a benefactor is listening!

Zoe Fisher: What advice would you give other purpose-driven entrepreneurs?

Terry Holmes-Stecyk: Love what you do. Don’t be afraid to accept help. Persevere, and don’t give up. We’ve stayed in the black since day one because we’re passionate, frugal, and supported by an amazing community.

Zoe Fisher: If you had a free day to do anything, what would you do?

Terry Holmes-Stecyk: I’d have a delicious breakfast, go horseback riding, read a book surrounded by my horses, then get a massage and enjoy a glass of red wine. That would be the perfect day.

“If they can connect with a horse, maybe that can help connect with a teacher, maybe they can then connect with someone in their family, and maybe they’ll start making more connections all around.” Terry Holmes-Stecyk, Owner

Zoe Fisher: I love that! And finally, how can our listeners support you?

Terry Holmes-Stecyk: Visit our website, follow us on social media, share our mission, and if you can, sponsor one of our animals. Even a $5 donation helps. And of course, send good thoughts—we believe they make a difference too.

Zoe Fisher: Beautiful! Anyone out there who wants to see the CUTEST mini’s be sure to check them out!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Small Hooves, Big Impact

From joyful visits to classrooms to healing moments with seniors, Terry Holmes-Stecyk’s mission with Tender Little Hearts Mini Tales is a testament to the power of compassion, creativity, and connection. Through equine-assisted reading and beautifully designed printed materials, she’s opening hearts and turning pages—one hoofprint at a time. For Terry, custom printing has played a vital role in creating meaningful takeaways that support her message. Whether it’s an activity book, donor thank-you cards, or student keepsakes, thoughtful print brings her vision into the hands of those who need it most.

Ready to bring your own heartfelt ideas to life? Explore what print can do for your mission. Order today!

The post Behind The Print: Healing Hearts with Hooves appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“When I started printing my own calendars, I wanted something that felt like a keepsake. Not just a product but something that lives in people’s homes.” Nina Podlesnyak, Owner of Story In Colors

Transcripts from Behind The Print with the Owner of Story In Colors, Nina Podlesnyak

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Soup’s On, and I’m joined by Owner of Story In Colors, Nina Podlesnyak!

Zoe Fisher: I’m doing well! I just have to know, what inspired you to start Story In Colors?

Nina Podlesnyak: The first Story In Colors was actually a photography business. I liked making pictures, so it wasn’t drawing at all at first. But then I kind of drifted from photography to drawings, and that’s how it started.

“I like animation more… because it’s not frame by frame with the app I use. You draw the hedgehog and put a little skeleton inside it and move the arms or eyes. It’s really easy to see results. I’m not a very patient person, so animation keeps me excited.” Nina Podlesnyak, Owner of Story In Colors​

Zoe Fisher: So cool! So you were doing photography before illustration?

Nina Podlesnyak: Yeah. I liked children’s photography. One day, we had a small studio with my friends and we started to draw on pictures to make them more magical. It was Christmas-themed, and then I just decided, why not draw everything?

Zoe Fisher: That must be how Yens and Spinny got started!

Nina Podlesnyak: It started with Yens. It was a drawing challenge with prompts, and one was “rainmaker.” The first picture I made was of a hedgehog standing near a window brewing tea, and steam from the kettle turned into rain. That was the very first picture.

Zoe Fisher: That’s so exciting. What is your creative process like when you start a new story or animation?

Nina Podlesnyak: I usually start from a memory or a place. I like hiking and small moments like sunshine, drinking coffee on my balcony, or camping. I take that memory and try to show how I felt in that moment. I want to show feelings and emotions.

Zoe Fisher: So you’re carrying your real-life emotions into your drawings?

Nina Podlesnyak: Yes. I like using bright colors, and there’s always sunshine in the scene. I show a lot of little details, like in a garden scene where Yens is having tea, there will be rays of sunlight, tiny insects flying, and warm yellow tones. Yellow is my favorite color.

Zoe Fisher: It’s all in the fine details that’s amazing. What do you think sets your children’s stories apart from other illustrators?

Nina Podlesnyak: That’s a good question. There are a lot of beautiful illustrators out there, but I think what sets me apart is that I focus on just two characters, Yens and Spinny, and they appear in all my work. I also use animation, not just illustrations, and I create sketches without backgrounds that still revolve around their world.

Zoe Fisher: So it’s like a whole universe for them?

“We’re actually printing the books now. It’s very exciting because seeing it on paper especially the colors is different than seeing it on the screen. You kind of get this feeling like, oh, it’s real now.” Nina Podlesnyak, Owner of Story In Colors

Nina Podlesnyak: Yes, I created it for myself, actually. I love spending days thinking about how Yens would act, what kind of room he lives in, what’s on his table, how his kitchen looks. I love his world.

Zoe Fisher: That’s so fun. You mentioned you went from photography to illustration, and now to animation. How do you animate your drawings?

Nina Podlesnyak: I wanted to bring them to life. I found a program called Spine 2D, which is usually used for games. I saw someone using it to create small animations with little movement, something I could do in a day or two. My first animation was the rain one, where Yens is standing at the window and blinking. It was very simple, but seeing him come alive was so special.

Zoe Fisher: I love that. It’s rare to see something from a book actually come to life like that. What do you enjoy more, drawing or animating?

Nina Podlesnyak: I think animation. It’s not frame-by-frame, you draw a character and then add a “skeleton” inside to move arms or eyes. You see results quickly. I’m not the most patient person, and illustration can take several days. With animation, I get excited faster.

Zoe Fisher: That instant feedback helps fuel the creativity, I bet. Is there a scene or story that stands out as your favorite?

Nina Podlesnyak: I made a short movie about how Yens and Spinny became friends. Yens was happy alone, but then he met Spinny and had to care for him. He wasn’t happy at first, but then learned what friendship is. It’s very personal and precious to me.

Zoe Fisher: That’s beautiful. What have been some of your biggest challenges?

Nina Podlesnyak: Advertising. Managing the marketing side and trying to make money from it. I do children’s book illustration for a living, but I want Yens and Spinny to be more than a personal project. I make calendars and other products, but it’s hard for me to tell people, “Buy this!”

“I created it for myself, I think, because I really like to think about it. That’s my favorite part—when I have an idea and I spend days thinking about what Yens would do, what kind of room he’d be in, what kind of details he’d have on his table… I love his world.” Nina Podlesnyak, Owner of Story In Colors

Zoe Fisher: I get that. You’re passionate about the work, and marketing can feel like a disconnect. Speaking of your products, what’s your favorite print item you create?

Nina Podlesnyak: I love calendars, especially my birthday calendar that isn’t tied to any year. You can use it forever. You write down birthdays and reuse it every year. I use mine and love it, it has nice pictures, and I don’t forget birthdays anymore.

Zoe Fisher: That’s so smart and beautiful. If you had a completely free day with no creating, what would you do?

Nina Podlesnyak: I would go for a hike. I have a small dog and we live in an area with a lot of woods. I usually take her with me, but she gets tired quickly and wants to go home.

Zoe Fisher: That is so cute. What kind of dog is she?

Nina Podlesnyak: A mix of chihuahua and dachshund. She doesn’t love the woods, maybe because of the animal smells. She gets nervous.

Zoe Fisher: I would be too! So where can people find your work and follow your journey?

“I have two characters and they are going throughout all my work. And also I don’t use only illustrations. I use animation, and I have small pictures with no background, just sketches, but it’s all around Yens and Spinny. So it’s like a whole world.” Nina Podlesnyak, Owner of Story In Colors

Nina Podlesnyak: I recently created a website just for Yens and Spinny. It’s yensandspinny.com. You can find links to my Etsy shop, YouTube channel, and Instagram there. For my children’s book illustration, I use BlueSky. Get my 2025 calendar here!

Zoe Fisher: You all heard her, check out yensandspinny.com and don’t miss the behind-the-scenes videos on YouTube. They are magical. Thanks again, Nina.

Nina Podlesnyak: Thank you so much!!!!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Printed with Wonder

Nina Podlesnyak’s world is one of careful emotion, gentle storytelling, and forested friendships. Through Yens and Spinny, she gives us characters who comfort and delight, printed on pages that are as thoughtful as the stories themselves. At PrintingCenterUSA, we’re honored to help Nina share her magic through custom calendars, books, and art prints. When you’re ready to bring your illustrations to life, we’re here to help make it beautiful, tangible, and uniquely yours. Order today!

The post Behind The Print: Story in Color with Nina Podlesnyak appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

9-minute read

“I don’t even know what a day off is anymore, you know? There is a famous quote saying, ‘When you do what you love, you never work a day in your life,’ And I believe that’s what I’m doing.” Rodney Smith, Founder

Transcripts from Behind The Print with Rodney Smith Jr., founder of Raising Men & Women Lawn Care Service

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Mowing for a Mission, and I’m here with the founder of Raising Men & Women Lawn Care Service, Rodney Smith.

Rodney Smith: Hello. How you doing?

Zoe Fisher: I’m doing great. How are you?

Rodney Smith: I’m doing well. Can’t complain.

“There’s many ways to make a difference. You might see someone in need in your neighborhood. It could be pulling the trash in; it could be anything. If you see a need, do something about it! And you never know what one month of kindness can do. For me, one month kind of changed my life and every single day I’m out there mowing free lawns and I’m encouraging the next generation to follow my footsteps.” Rodney Smith, Founder

Zoe Fisher: I’m so glad. So tell me, Rodney, what inspired you to start Raising Men & Women Lawn Care Service?

Rodney Smith: It all started in 2015. I was in college, in my senior year, and I came across an elderly man struggling to mow his lawn. I pulled over to help, just doing what anyone would do. I had no idea that moment of kindness would change my life.

That night, I posted about the experience on Facebook and told people if they knew someone elderly, disabled, a single parent, or a veteran in need of a free lawn mowing, to let me know. My goal was to mow 40 lawns by the end of winter. I thought I could fit in a few between classes. But I hit that goal fast and raised it to 100. A month and a half later, I reached 100 lawns.

That’s when I came up with Raising Men Lawn Care Service. Now it’s Raising Men & Women, and we still mow lawns for free—but we also involve kids ages 8 to 17, showing them the importance of giving back to their communities with a lawnmower in hand.

Zoe Fisher: That is amazing. How did that initial act of kindness shape the mission behind your current organization?

Rodney Smith: That moment created everything. Now we have the 50 Yard Challenge, and over 5,000 kids across the country are participating. It started with one lawn, and now we have kids even in other countries joining in.

Zoe Fisher: Tell me about the 50 Yard Challenge and how it grew so quickly into a national movement.

Rodney Smith: It started slowly, but during the pandemic, when kids were home from school, it really took off. The 50 Yard Challenge asks kids to mow 50 free lawns for the elderly, disabled, single parents, or veterans. We also count raking leaves and snow shoveling.

To join, kids make a sign that says “I accept the 50 Yard Challenge,” and we send them a white Raising Men or Raising Women t-shirt, safety glasses, and ear protection. It’s set up like a karate belt system—every 10 lawns, they earn a new shirt: orange for 10, green for 20, blue for 30, red for 40, and black for 50. When they complete 50 lawns, we give them a brand-new mower, weed eater, and blower.

Zoe Fisher: That’s incredible. How many youths have participated so far?

Rodney Smith: Over 5,000 kids across the country have signed up for the 50 Yard Challenge.

Zoe Fisher: That’s so inspiring. How has this impacted the kids and the people they help?

Rodney Smith: It’s been a huge impact. These kids are stepping up to help people in their communities—especially the elderly and disabled who are on fixed incomes. When a kid mows their lawn for free, they can use their money for essentials like food or medication. It’s a win-win for everyone.

“Make sure you’re doing something that you love, and if you’re really passionate about it, your work will speak for itself. And when someone really cares about your job or your mission, you can tell just by the way they carry themselves and the multi effort they put into what they do.” Rodney Smith, Founder

Zoe Fisher: What do you hope young people take away from the program?

Rodney Smith: I hope they take pride in knowing they’re making a difference. That one simple act of kindness can ripple outward. That’s what I want them to remember.

Zoe Fisher: How do you instill values like kindness and responsibility in your program?

Rodney Smith: I lead by example. I still mow free lawns here in Huntsville, Alabama. I want kids to see me doing it. It’s about stepping up for those in need. One day, I hope to have chapters of the organization across all 50 states, kind of like Big Brothers Big Sisters.

Zoe Fisher: That would be incredible. What has surprised you most about working with kids nationwide?

Rodney Smith: Just seeing how many want to get out there and make a difference—on their own, without being pushed. That’s been amazing to watch.

Zoe Fisher: What’s been the biggest challenge?

Rodney Smith: At first, just getting the word out. But once social media picked up, it helped tremendously. Now, especially when the weather warms up, we see a big spike in signups.

Zoe Fisher: Your social media presence has really grown. What’s been the key to that success?

Rodney Smith: Just consistently sharing our work. I post every lawn I mow. Kids post theirs. We tag and share, and it spreads. I always say—you never know who’s watching. I remind the kids of that all the time.

Zoe Fisher: Do you have a favorite memory from meeting participants across the country?

Rodney Smith: So many. One that stands out is a kid named Wesley in Michigan. He started slow but found his rhythm and finished the challenge. Another is BJ from Ohio—he started at seven years old and now runs his own business with a little bus and a few employees. He still mows free lawns, too. We’re seeing kids become entrepreneurs, which I didn’t expect at first.

“It’s played a huge part. I recently wrote a children’s book and I printed it with PrintingCenterUSA and I use you guys to print my book. And I wrote one book and wrote two more actually. So I, a total of three books about my life story, but as if I was a kid.” Rodney Smith, Founder

Zoe Fisher: You’re creating the entrepreneurs of the future.

Rodney Smith: Exactly.

Zoe Fisher: Are there any upcoming programs or partnerships you’re excited about?

Rodney Smith: Yes! Wild Badger just came on as a sponsor. They’re giving us blowers and weed eaters to supply the kids. That’s a huge help—equipment gets expensive, so we’re very thankful.

Zoe Fisher: Shout out to Wild Badger—that’s amazing. What would you tell someone wanting to start a mission or foundation like yours?

Rodney Smith: There are many ways to make a difference. I believe lawn care chose me. You might notice a need in your neighborhood—like helping with trash bins. Just do something. One act of kindness changed my life. I hope others find their purpose too.

Zoe Fisher: Do you think you’d be in the lawn care industry if that moment hadn’t happened?

Rodney Smith: No way. I was studying computer science. I’d probably be miserable in an office. I’m glad I found my purpose.

Zoe Fisher: I love that. How has print helped share your message?

Rodney Smith: It’s played a big role. I recently wrote a children’s book—actually, three of them—about my story, but told as if I were a kid. I printed them with PrintingCenterUSA. My hope is younger kids will read them and want to join the challenge.

“I know when we first started it was small and it was slow, but eventually the word got around on social media and that has helped us tremendously.” Rodney Smith, Founder

Zoe Fisher: That’s so fun. If you had a totally free day, how would you spend it?

Rodney Smith: Honestly, I don’t know what a day off is anymore. But as the saying goes, when you do what you love, you never work a day in your life. That’s how I feel. I wake up, mow lawns, go to sleep, and do it all over again—and I love it.

Zoe Fisher: Any advice for small business owners wearing a lot of hats?

Rodney Smith: Just do something you love. If you’re passionate, your work will speak for itself. People can tell when you truly care.

Zoe Fisher: And I definitely see that in your work—from your website to your books to your mission. It’s inspiring.

Rodney Smith: Thank you.

Zoe Fisher: Finally, how can people get involved, donate, or start the 50 Yard Challenge?

Rodney Smith: Visit our website at weareraisingmen.com. You can learn more about the challenge and donate there. For my books, visit rodneysmithjr.com.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Keep It Growing!

From empowering kids to mowing thousands of lawns across the country, Rodney Smith Jr. is planting seeds of kindness, leadership, and service with every pass of the mower. Through Raising Men & Women Lawn Care Service, he’s inspiring the next generation to take pride in giving back—and doing it with heart. At PrintingCenterUSA, we’ve had the honor of helping Rodney share his mission through high-quality printed materials, including children’s books that spark action and compassion. Whether you’re building a movement or starting a project close to your heart, you can bring your message to life with print that makes a difference. Order today!

The post Behind The Print: Mowing for a Mission appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“Never give up. Always ask and ask and ask—because all they can say is no, right? Eventually, they get tired of saying no.” Sylvia Medina, Environmental Engineer

Transcripts from Behind The Print with Sylvia Medina, Environmental Engineer

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Green Kids Club Environmental Stories, and I’m here today with Green Kids Club founder and environmental engineer, Sylvia Medina!

Sylvia Medina: Hi Zoe, it’s nice to be here. Thank you for having us. We’re really excited to be participating in this interview with you.

“Being a small business, we’re going to grow larger. We’ll have to sell more books, and it’s just going to take time. We have an awesome team, and we just do the best we can.” Sylvia Medina, Environmental Engineer​​

Sylvia Medina: Hi Zoe, it’s nice to be here. Thank you for having us. We’re really excited to be participating in this interview with you.

Zoe Fisher: Of course! We love your books—they’re absolutely gorgeous.

Sylvia Medina: Thank you! We work really hard at that.

Zoe Fisher: Who does Green Kids Club primarily serve?

Sylvia Medina: We serve kids, parents, and educators, teaching them about environmental protection and endangered animals. Our books highlight species that are at risk or need conservation efforts. We aim to reach families, schools, and classrooms to inspire young readers between the ages of six to ten—though, to be honest, even adults read our books!

Zoe Fisher: That’s amazing! How do your books and programs encourage kids and families to be more active in environmental conservation?

Sylvia Medina: We started with stories about African wildlife, but we’ve shifted our focus to animals in the U.S. People are more engaged when they learn about species in their own backyard. Books like Grizzly 399 gained a lot of traction because people are deeply connected to wildlife they recognize.

We’ve also worked with schools and grants to distribute books for free. For example, we’ve partnered with Jackson-based organizations to bring environmental education into classrooms. Recently, we donated books to schools in Montana, Wyoming, and Idaho—places where grizzly bears are part of daily life. Our goal is to provide kids with real-world knowledge about these animals so they become future environmental stewards.

Zoe Fisher: That’s such a great initiative! How did Green Kids Club first start?

Sylvia Medina: I’m an environmental engineer, and I moved to Idaho Falls for work. At first, I didn’t want to be here. I was from the Southwest and thought I’d freeze! But then I fell in love with the landscape. I could drive an hour and see moose, bears, and owls. That completely changed me.

I later founded an environmental engineering company called Northwind, which I ran for 15 years before selling it. After having kids, I wanted them to understand environmental stewardship, so I started writing stories. I had no background in publishing, but I figured I’d learn as I went. My books originally followed my own children, Maya, Victor, and Tiago, as the “Green Kids.”

Then, I connected with Elephants Without Borders and co-wrote a book with them about a rescued baby elephant. That was the start of our Environmental Hero Series—real-life stories of wildlife conservation. From there, we partnered with former Disney artists and wildlife conservation groups to bring more books to life.

Zoe Fisher: That’s such an incredible journey! What sets Green Kids Club apart from other environmental education programs?

Sylvia Medina: Unlike other authors who might publish one or two books about conservation, our entire mission is built around environmental storytelling. We also partner with conservation groups—for example, Project Chimps helps with chimpanzee rescue, and part of our book profits go to them.

We also highlight real animals—our books tell true stories, not just fictionalized tales. That connection makes a difference when teaching kids about conservation.

Zoe Fisher: That’s powerful! You mentioned working on 3D animation—can you tell me more?

Sylvia Medina: We’re currently collaborating with a Hollywood-based team to bring Yellowstone wildlife to life through animation. Kids from other countries hear about Yellowstone, but they’ve never seen it. Imagine them experiencing wolves, grizzlies, and geysers through a 3D experience—that’s what we want to create.

Zoe Fisher: That’s so exciting! You mentioned branding challenges—what strategies have helped grow awareness for Green Kids Club?

Sylvia Medina: Because we’re based in Idaho, we don’t have the same publishing access as someone in New York or LA. So we’ve taken a different approach:

• Licensing deals – We recently partnered with YaYa International to bring Green Kids Club to Southeast Asia.
• Trade shows – Attending the Licensing Show in Las Vegas helped us secure five new licenses.
• Park partnerships – We’re hoping to have our Yellowstone wolf book approved for national park stores.

It’s been a slow process, but we’re steadily expanding our reach.

“Surround yourself with really excellent people who know more than you do, who can help you be successful, and always make sure you have good cash flow.” Sylvia Medina, Environmental Engineer​

Zoe Fisher: That’s great progress! How do you manage wearing so many hats as a small business owner?

Sylvia Medina: It’s definitely tough. We have a small but committed team—two artists, a book layout designer, and a marketing coordinator. We’re constantly juggling projects, but we believe in our mission. I also still have kids in school, so balancing everything is a challenge!

“We’ve sold thousands of the Grizzly 399 books. She was an iconic grizzly bear, almost 30 years old, who had 23 cubs.” Sylvia Medina, Environmental Engineer

Zoe Fisher: What advice would you give other small business owners just starting out?

Sylvia Medina: Surround yourself with great people and manage your cash flow carefully. When I ran my engineering company, I made sure we had steady income and financial stability. With Green Kids Club, I fund a lot of it myself, but my biggest piece of advice is: don’t take on debt unless absolutely necessary.

Also, never stop asking. When I wanted to co-write a book with wildlife photographer Tom Mangelsen, he said no three times. But I kept asking, and eventually, he agreed. That book—Grizzly 399—became one of our bestsellers. Persistence matters!

Zoe Fisher: That’s incredible advice! What’s next for Green Kids Club?

Sylvia Medina: We’re expanding into schools and working on books about wild horses, Yellowstone wolves, and orcas. I’d love to see our books become standard educational tools in classrooms. We’ve also started adapting some of our books for dyslexic readers, thanks to our partnership with Noah Text.

“Think about the things that you’re doing. Think about how you can make a difference. Think about how you can work with your friend next door who maybe doesn’t see things that way.” Sylvia Medina, Environmental Engineer​

Zoe Fisher: That’s amazing! Where can listeners connect with Green Kids Club and order books?

Sylvia Medina: Visit GreenKidsClub.com to order books, or check out LoveTheWild.org, our nonprofit that donates books to classrooms worldwide. If you know of a great environmental hero, reach out—we’re always looking for new stories!

Zoe Fisher: Perfect! Listeners, check out Green Kids Club and explore their inspiring environmental stories.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Inspiring Young Conservationists, One Story at a Time!

From heartfelt storytelling to impactful education, Sylvia Medina from Green Kids Club brings environmental awareness to life through engaging children’s books and conservation initiatives. Her work fosters a love for nature and empowers kids to become future stewards of the planet. For Sylvia, we have been a trusted partner in crafting high-quality printed materials that bring her vision to life. Whether it’s educational books, classroom resources, or custom marketing materials, you can elevate your brand with professional printing. Order today!

The post Behind The Print: Green Kids Club Environmental Stories appeared first on PrintingCenterUSA.

Binding Options

A children’s book should handle the excitement and let’s be real- rough handling-that comes with kids while still making a great first impression. Here are the best children’s book printing options for binding each with its own pros to help your book stand out and last.

Saddle-stitch binding uses staples along the spine to hold the pages together. It’s a simple, budget-friendly option that’s ideal for shorter children’s books. Plus, it’s easy to open and lays flat which is perfect for those interactive stories where kids need to flip through pages easily

#1 Recommended Option for Shorter Children’s Books

Perfect binding (also known as softcover) uses glue along the spine. It’s sturdy enough to handle lots of use, making it a solid choice for young readers. If you’re after a more durable finish with a professional appearance, perfect binding is a fantastic choice for this while still being affordable.

#1 Recommended Option for Longer Children’s Books

Hardcover books offer the highest level of durability. The pages are securely glued to a stiff, protective cover. It’s a great option if you’re looking for a premium, long-lasting product. Hardcover books provide a high-end, professional feel, making them perfect for special editions.

Children’s Book Printing Size Options

Choosing the right size for your children’s book is important for both the design and the reading experience. The size you pick affects how your illustrations and text are displayed, and how easy the book is for a kid to hold. Here are a few popular children’s book printing options to consider:

Square Sizes: 8×8 or 6×6

Square books are a popular choice for children’s picture books because of their balanced, visually appealing layout. They’re easy to handle and carry, making them a great fit for little hands. The 8×8 size is perfect for showcasing larger illustrations, giving each page a bold and engaging look. For smaller projects, the 6×6 size offers a more compact option, often used for board books or smaller stories, while still maintaining the charm of the square format.

8.5 x 11

The 8.5 x 11 size is a favorite for children’s books that blend text and illustrations. Its larger layout offers plenty of room for both, allowing artwork to support the story without overpowering the page. This size gives illustrations the space they need to shine, while still leaving enough room for the text to breathe. It’s especially great for books where you want to balance storytelling and visuals without cramming everything into smaller pages.

Landscape Sizes: 11 x 8.5

A landscape layout is perfect if your children’s book is all about the artwork. The wider format gives you more space to stretch out large, detailed illustrations or double-page spreads, making it feel like a more interactive experience. This size is great for books that rely on visuals to tell the story, giving kids plenty to take in with each turn of the page.

Paper Options

The right paper will make your illustrations look vibrant while also making sure the book lasts through lots of page turns. Basically, your choice of paper sets the tone for the entire reading experience. Here are the most popular options for children’s books:

1. 100# Gloss Text: This glossy, smooth paper brings out bright, vivid colors, making it a great option for picture-heavy children’s books. It enhances the sharpness of illustrations while being durable and easy for little hands to flip through

2. 100# Matte Text: Matte paper provides a smooth, non-reflective surface that makes it easier to read text and shows more detail in illustrations. It’s a great option for books with more writing, offering a clear, easy-to-read finish while still delivering high-quality image details.

3. 100# Cardstock: Choosing cardstock for your covers will give it a sturdier feel and provide protection from wear and tear.

Children’s Book Printing FAQ

How do I print my children’s book? Create your children’s book with our online design tool or upload your print-ready PDF to our pricing tool, from there simply checkout!

How can I make sure my children’s book lasts? For durability, consider using heavier cover stock paper and opting for hardcover binding.

Do you offer any templates to help me design my children’s book? We offer free adobe templates to help you design your children’s book. This has the size, margins, and bleeds we require in the file. You can review our template options and download them here. If you do not have adobe, opt for our simple online design tool!

What is the minimum order quantity for printing children’s books? You can print as few as 10 books, making it easy for self-publishers to print high-quality books without needing to commit to large quantities upfront.

How long does it take to print my children’s book? Once your order is placed and your files are approved, the typical turnaround time for printing is around 4-7 business days. If you’re on a tight schedule, we also offer expedited shipping & production options to help meet your deadlines.

Self-publishing a children’s book offers you complete creative freedom but that doesn’t necessarily mean you know the best choices! Pay attention to the choices and make sure they align with your end goal which is a great children’s book. For a comprehensive look at how to go about your book including design tips and marketing strategies, be sure to check out our guide here.

At PrintingCenterUSA, we offer high-quality printing and customizable options that fit your self-publishing needs.

The post The Complete Guide to Children’s Book Printing appeared first on PrintingCenterUSA.

Publishing can feel like a maze, with so many choices that can get overwhelming pretty fast. But here’s the thing—you’ve already handled the hardest part: the million door book idea.

Now, let’s break down what you need to do next, step by step.

Traditional vs Self-Publishing

To understand publishing you need to know the difference between self-publishing and traditional publishing. In simple terms: you either own your book rights, royalties and creatives or a company does.

Traditional publishing is when a publisher offers an author a contract and then prints, publishes and sells your book through retailers and bookstores. They buy your rights and give you a portion of the royalties from the sales.

This is a great option if you are releasing 1-2 books a year and don’t want to be too hands-on. This process can be lengthy, anywhere from 12-24 months or longer. Each publisher has a different submission process but typically it needs to be a proposal along with a manuscript of your book. This can vary from 1-5 chapters with a synopsis or very rarely the whole book. You can face a lot of rejections along the way until someone wants to pick up your work.

Self publishing is when you publish your own material without the help of a publisher. This allows you to keep your material rights, control all creative aspects and keep all royalties.

Self-publishing children’s books gives you much more freedom. This is a much shorter process but you will have little to no support with this route. Because there is no one helping you along the way, the costs will be upfront-out of pocket.

Getting Started

After you landed on your initial idea for self-publishing children’s books, I bet you did a quick Google search. It’s easy to feel swamped with all that information, isn’t it?

1. Clear your head: Don’t let the loads of information you read about overwhelm you. Take a moment. Breathe and clear your head. Take a walk or meditate to get in the right headspace for your project.
2. Gather your ideas: Start with what you know- your main concept. Write down your initial thoughts. A brainstorming session can help. You can do this alone or with friends or family.

Writing & Editing for Children’s Books

Before starting to write your story, you need a foundation. Ask yourself these questions:

1. Who is my reader? This will guide the language, themes, and characters.
2. Will it be a book that parents feel good about sharing with their children?
3. Are there any moral or learning lessons in this book?
4. What sets your book apart from others?

To really hone in on your audience, you need to know that children book ages are categorized this way:

Online communities like Facebook, Twitter, Reddit and local writing groups are perfect for finding people willing to read your work and provide constructive criticism. This is also a great way to start networking and building a community! Try to read your work out loud. This can reveal a lot about how your story flows, how engaging it is, and any awkward phrases.

Affordable writing & editing platforms:

• Google Docs
• Kindle Create
• Microsoft Word
• Reedsy. Note: This platform allows you to write, format, and has paid editors as an option.
• Canva
• Scrivener. Note: there is a learning curve; if you are a beginner, you might spend a lot of time learning how to navigate.
• Hemingwayapp
• Grammarly Note: This is for basic editing
• Prowritingaid

Illustrations & Layout for Children’s Books

Regardless of the age, children’s books often rely heavily on the pictures to engage the readers and help them to understand what is being said.

When choosing an illustrator, look for someone whose style matches your vision for the book. Behance and even some social platforms like Instagram can be great places to find talented artists. Communicate clearly and be open to collaboration. Your illustrator might bring new ideas to the table that can help your story.

Don’t hurry past the cover design. A lot of people shop with their eyes, which is exactly why the term “don’t judge a book by its cover” was coined. The cover is the first thing a potential reader notices, and plays a big role in their decision to take a closer look or even purchase the book. First impressions matter and can make or break your books’ success.

Once the illustrations and layout are finalized, review the entire book to make sure your pictures are painting the story well and add to the story’s value. Remember this is what captures the imagination of the children who will be reading your book!

Tools for Layout and Design:

• Adobe InDesign
• Canva
• BookWright by Blurb

Do you need an ISBN?

An ISBN, or International Standard Book Number, is a unique ID for your book. This is what makes your book identifiable and trackable across bookstores and libraries worldwide. If you’re planning to sell your book through major retailers, whether online or offline, you’ll need an ISBN. This will also boost credibility with readers and sellers.

Each country has its own ISBN agency that is responsible for issuing ISBNs to publishers and self-publishers. In the United States, the agency is Bowker. When you register your ISBN, you’ll need to provide information about your book, such as the title, author, publisher (which can be yourself as a self-publisher), publication date, and format of the book. This number should be included on the copyright page of your book and in any promotional materials where your book is mentioned.

Some self-publishing platforms like amazon KDP offer free ones. If you opt for a free one, the ISBN might only be valid for distribution within that specific platform. This could limit your ability to distribute your book through other channels.

Printing for Children’s Books

The next big step is to bring your book to life through printing. This where your book really starts to take shape. Finding the right printer is crucial. This is where you have another big question to ask yourself: “Do I bulk print or print on demand?”

Print on demand allows you to print books as orders come in, minimizing upfront costs and storage needs. This option is smart if you’re unsure about the initial demand. Some P.O.D services offer to manage both printing and distribution. They will make it so your book automatically appears on some platforms to enhance it’s visibility.

Bulk printing might be a cost-effective choice if you expect high demand right away. Some printers even offer wholesale pricing so the higher the quantity, the lower the price per book. However, this requires upfront costs and you’ll need space for storage.

Print on Demand Services:

• Amazon Kindle Direct Publishing (KDP)
• IngramSpark
• Blurb
• Lulu
• Sheridan

Bulk Printing Options:

• PrintingCenterUSA
• Printivity
• 48 Hour Books

If you plan to release an e-book version, make sure your layout works well on mobile devices. Kindle Create is is the best platform to turn your book into an e-book format.

Marketing for Children’s Books

Besides whether or not you have a good book, marketing is what will make or break your books’ success. How will people know your book even exists, if you don’t let people know about it?

First things first is creating your author persona. This is where the author-YOU- will be shown to the world.

• Author Bio: People want to know about the person who wrote what they are reading! This also gives you authority and credibility especially if your background aligns with your book.
• Website: Your book needs a home where readers, reviewers, and potential buyers can learn more about it. Include sections for your bio, book details, testimonials, and purchase links.
• Social Media Profiles. People love people. They want to keep up with the things they love. If they love your book they love you. Create author profiles for your marketing. Choose platforms where your target audience, such as parents and educators, are most active.

From there you are ready to start your marketing blasts. Remember that marketing is fun! Children love to have fun and are attracted to fun things.

Start your marketing local. Try to organize a reading at any nearby libraries and schools. Create, print, and hang up flyers in the library to promote this. Summer time, specifically late July and early August are perfect for this. This is back-to-school season and a lot of kids have summer reading lists.

Go to your local mom and pop bookstore and work on getting your book sold through them. Often times, there is a book buyer who handles these type of inquiries.

After this, venture into online marketing. When you’re online, the possibilities are endless. Remember, every big author started somewhere, and with the right push, your book can be the next big hit on children’s reading lists.

So, let’s get your story out there—onward and upward

FAQs

Should I self-publish my Children’s book?

In the long run, self-publishing is the easy part. The hardest part is making the sales to make your money back and/or a profit. This is where marketing ties in and will make or break your book. However, when it comes down to it, the pros of self-publishing far outweigh the cons.

What is the cheapest way to publish a children’s book?

The cheapest way is to self-publish your children’s book.

How much does it cost to self-publish a children’s book?

The costs can range anywhere between $0-5,000. This all depends on how much you can do yourself and how you market, print and distribute.

How long does it take to self-publish a children’s book?

This can vary on the printing but the process on average is 1-4 months vs the 18-24 months it can take with a publisher.

Ready to Publish? Let’s Make It Happen Together!

Ready to see your book in the hands of eager young readers? At PrintingCenterUSA, we’re all about making that happen. Whether it’s choosing the right print options or just getting some friendly advice, we’re here with you at every step.

The post Step-by-Step Guide to Self-Publishing Children’s Books appeared first on PrintingCenterUSA.

Today’s kids face a lot – and honestly, sometimes it’s a bit overwhelming, right? Inner Heroes Universe steps in, offering books that do more than just entertain. They build strength from the inside out in fun, creative ways that kids enjoy.

Every parent wants their kid to be happy and strong. But so often, life throws them a curveball – anxiety, feeling overwhelmed… that’s where Inner Heroes Universe shines strong. They’re designed to help kids build the skills they need, turning those tough moments into chances to grow.

Stories that Impact

At PrintingCenterUSA, we are proud to partner with companies that share our commitment to quality and making a positive impact. Inner Heroes Universe does a great job of committing to their audience. They create children’s books, video games, animations, apps, and more to help parents, educators, and therapists equip kids with crucial mental health and social emotional skills.

Inner Heroes Universe’s vision is to bring the science of mental health to life through engaging stories. Their books are available in English and Spanish, and they offer family packs and school packages, making it easy for parents and educators to bring these empowering resources into their homes and classrooms.

Ready to empower the children in your life? Visit the Inner Heroes Universe website to explore their books and resources.

Are you an artist with a story to tell? Let PrintingCenterUSA help you bring your vision to print. Contact us, and perhaps your creation will star in our next Featured Artist spotlight.

Share Your Story! Are you an artist, business owner, or entrepreneur passionate about the impact of print? I’d love to hear how it’s shaped your journey. Schedule a one-on-one interview with me today – let’s turn your story into a headline! Book now and join the movement

The post Inner Heroes Universe: Children’s Books That Empower appeared first on PrintingCenterUSA.

Tanerra Willis: Dreamer, Doer, and Champion of Self-Published Authors

We’re thrilled to feature Tanerra Willis and her unique take on the traditional book fair. Recognizing the challenges self-published authors often face, Tanerra created a space where they can thrive, a space built on support and affordability. Here at PrintingCenterUSA, we share her passion for empowering authors and making great books more accessible to all.

Tanerra’s mission for a self-publishing author book fair began with a simple idea: to create a welcoming environment for self-published authors without the steep costs of traditional book fairs. Inspired by her own community of writers, she wanted to do something different, something that emphasized connection and collaboration.

Stay updated on The Amazing Corner’s latest events, author spotlights, and upcoming book fairs by following them on Instagram: https://www.instagram.com/theamazingcorner/

From Idea to Action: Tanerra’s Journey

Have you ever dreamt of seeing your book displayed at a bustling book fair, surrounded by fellow authors and eager readers? Tanerra Willis, the creative force behind The Amazing Corner, knows that feeling all too well. Like many self-published authors, Tanerra envisioned her work reaching a wider audience, but the reality of traditional book fair costs – often with per-event and booth fees climbing into the hundreds – quickly turned that dream into a distant possibility.

Undeterred, Tanerra spent the past year cultivating something truly special: The Amazing Corner’s innovative self-published author book fair. It’s a flagship event designed to bridge the gap for self-published authors while bringing diverse books directly into communities. Here, affordability and support take center stage, allowing authors like Tanerra to share their stories without breaking the bank. But The Amazing Corner goes beyond just book sales. It’s a community, a vibrant space for collaboration and fostering a love of reading, especially among young minds.

The spark for her first self-published author book fair ignited in March 2023, and Tanerra hasn’t slowed down since. “Connecting, community, and collaboration,” is at the heart of everything she does. Her first big step – crafting a captivating catalog – became a reality through her partnership with Kim C. Lee. It was a true labor of love, and the foundation for all her exciting events to come!

Of course, with any big idea, challenges arise. For Tanerra, this meant finding and representing authors, handling logistics, and carefully choosing books that celebrated diversity. But she was ready! Drawing from her existing network and tapping into the power of social media, she grew her reach. Her focus on children’s literature, specifically for elementary-aged readers, ensured the content was age-appropriate and engaging.

Success and Making an Impact

The response has been fantastic! Three out of Tanerra’s four in-person book fairs have been a huge success with impressive sales. Schools have been eager to welcome Tanerra and her authors, offering students a unique way to connect with literature.

Tanerra’s collaborative approach is what makes her events special. She works with schools to create a fully customized experience, whether that means virtual fairs, author readings, or meet-and-greets. And she’s just getting started – Tanerra plans to expand her selection to include more books for pre-teens and teens, while always keeping diversity and accessibility top of mind.

Building Bridges Through Books: Tanerra’s Commitment to Diversity

Tanerra’s vision for The Amazing Corner is about more than just successful book fairs. She’s deeply committed to making sure the books she features reflect the beautiful, diverse world we live in. She believes that stories have the power to build empathy, understanding, and a sense of belonging in young readers.

In Self-Publishing Made Simple: A Five-Time Author’s Success with PrintingCenterUSA, we touched on Tanerra’s focus on children’s books. This is very intentional on her part. Tanerra knows that seeing yourself in the books you read is incredibly important for kids. It helps them develop a broader perspective and an appreciation for all the things that make people unique.

Tanerra actively seeks out books that feature characters of color, from all backgrounds, and with a range of abilities. She also makes sure the stories themselves celebrate diversity and challenge stereotypes. This careful selection process is a testament to her genuine commitment.

“We believe that positive representation is key to fostering a strong foundation for self-esteem, inspiring children to dream big, embrace their uniqueness, and ultimately succeed in all aspects of life,” says Tanerra Willis.

The Power of Diverse Books

Tanerra isn’t just passionate about diversity, she knows how big an impact it can have. As the founder and owner of The Amazing Author Catalog and Book Fairs, Tanerra Willis is on a mission to make literature a powerful catalyst for youth success. Central to this mission is the recognition that positive self-imagery plays a pivotal role in shaping young minds. By offering a curated selection of books that reflect the diversity of experiences, cultures, and identities, The Amazing Author Catalog aims to instill a sense of pride and belonging in young. Research shows that exposure to diverse books can:

• Boost self-esteem in children from underrepresented communities.
• Improve social skills by fostering empathy and understanding.
• Fight prejudice by breaking down stereotypes and promoting tolerance.

By giving a platform to diverse voices and stories, Tanerra is empowering authors and helping to create a more open and inclusive world for young readers.

Sharing the Knowledge: Tips and Inspiration for Others

For those interested in promoting literacy or supporting self-published authors, Tanerra’s advice is clear: be creative, be unique, and be engaging. “You want it to be fun, and something that you would engage with personally.”

Tanerra loves to feature new talent that inspires and motivates, like Donye Price Of @mysereniteas who became Chester PA’s first female firefighter & is now a new self-published author inspiring girls all over the world! Tanerra also features books that cater to a diverse audience, especially children with disabilities. Check out the book Extraordinary Jordyn and Her Bionic Ears as an example.

The Most Rewarding Aspect: Building Dreams, One Book at a Time

Reflecting on her journey, Tanerra highlights the author support as the most rewarding aspect. Witnessing the excitement and success of participating authors brings her immense satisfaction. Seeing their dreams realized, with books flying off the shelves, is a testament to the power of community and collaboration.

Tanerra’s story is one of dedication, innovation, and a genuine love for literature. We at PrintingCenterUSA are proud to partner with The Amazing Corner and celebrate their ongoing success in creating a thriving book fair experience for authors and readers alike.

Want to join this incredible community?

• Authors: If you’re a self-published author seeking an affordable, supportive platform to showcase your work, consider applying to the Amazing Author Catalog and Book Fair: https://forms.gle/WDzb6M5vFSwm72w17
• Schools and Organizations: Interested in hosting an Amazing Author Book Fair and bringing the joy of diverse literature to your students or members? Learn more here: https://forms.gle/GN2Tru5egKvTcx7q6
• Ready to see how easy self-publishing can be? Contact the experts at PrintingCenterUSA to discuss all your printing needs: https://www.printingcenterusa.com

Tanerra Willis is a five-time self-published author, entrepreneur, and advocate for diversity in literature. She also works as a certified RN at Nemours Children’s Hospital for Children. As the founder and owner of The Amazing Author Catalog and Book Fairs, she is dedicated to bringing diverse books to schools, libraries, and youth/family-based organizations across the country. Tanerra is also the proud owner of Amazing Family Enterprises LLC DBA The Amazing Corner, a certified black-woman-owned business.

Tanerra Willis provides many additional services, such as Keynote Speaker, Transformation Workshops, Self-Publishing Discovery Call, Life Coaching and more! Connect with her directly here.

The post Building a Self-Published Book Fair Community appeared first on PrintingCenterUSA.

A New Chapter Begins

With time on her hands and dreams in her heart, a dormant idea began to take shape. Becoming the author of a children’s book, a concept she’d toyed with for years, suddenly seemed possible. It was the silver lining she’d been looking for and the perfect opportunity to make the dream happen. Partnering with a former colleague, Amanda Coombes, who found herself in a similar situation, the duo embarked on this new journey. Amanda, an artist at heart, would often do commission sketches alongside her full time job. As weeks turned into months, their collaboration bore fruit. Nine months in, Bun Bun and Blanky” was born.

Together they created a world both magical yet deeply relatable. Bun Bun, a stuffed bunny with a heart full of dreams and challenges to overcome, was a reflection of every child who felt a little different, a little out of place. Bun Bun is a stuffed animal bunny with one parent. He doesn’t have an ideal family life. He is adopted and not of the same kind as his human parent. He doesn’t learn like every other kid, which will relate to children with different learning disabilities. He cannot fit into regular shoes since he doesn’t have human feet so he wears special socks to compensate, this relates to physical disabilities. He uses hand gestures to communicate, much like a form of sign language.

While meant to resonate with Children 2 years old and older, their ambition for their book was grander. They aimed to resonate with adults too, invoking nostalgia and offering a fresh perspective on acceptance and understanding.

The Motivation and The Journey

Embarking on a project often requires more than just an idea; it demands passion and a true sense of purpose. For Kayla, the motivation was clear – to spread joy and make sure everyone who picks up the book- smiles. The character of Bun Bun, inspired by an actual toy, had always been a beacon of happiness. It felt right to spread that warmth on a larger scale.

Kayla and Amanda dove headfirst into Bun Bun’s universe, adopting his unique perspective. By living vicariously through Bun Bun, they imagined a world abundant with jelly beans, a reflection of his “jelly bean vision”. Every scenario they brainstormed revolved around the whimsical interactions one might expect in a world so rich in imagination. In fact, the duo was brimming with so many ideas that condensing them into a single book proved challenging.

Dedicating time to this project was essential. As they sculpted the story, the character of Bun Bun matured. Throughout this time, Kayla and Amanda recognized the importance of time management and adaptability. Remaining true to the essence of Bun Bun was their compass, guiding them away from clichéd storylines and into a tale that felt genuine and unique.

However, their creative process wasn’t without its hiccups. They initially missed some edits and had to revisit certain illustrations. The character’s design evolved, demanding multiple reworks. Yet, every setback was a lesson, sharpening their vision. They wanted their book to stand out, not just be another title on the shelf.

By centering their narrative on authenticity and staying adaptable to change, Kayla and Amanda crafted a story that promises to resonate with readers.

The Printed Dream

For any author, printing is crucial. For Kayla, the choice was simple. Kayla was initially attracted to PrintingCenterUSA because of the impressive print quality she noticed on our website. The wide range of printed offerings assured her that we could effectively address all her business requirements. A strong advocate for American manufacturing, she was pleased that our operations were stateside. The instant quote eliminated the usual waiting game, offering her immediate clarity and streamlining the process. However, the moment she received the hard copy proof, her convictions solidified.

The proof transported her away from the digital age, reminding her of the charm of traditional paper books. As Kayla said “With children’s books, it’s vital for readers to engage both visually and physically. They need to flip the pages and immerse themselves in the story.” The choice of a matte finish not only made reading effortless without a glare but also accentuated the colors, making the illustrations vibrant. Paper choice is vital when making a decision on your prints, for more insights, check out our article on matte vs glossy paper to determine the best option for your next project.

Above all, our exceptional customer service convinced her she’d made the right choice. With a story as vivid as “Bun Bun and Blanky,” every page needed to stand out. With PrintingCenterUSA, Kayla felt confident her book would come alive just as she pictured.

In the video below, Kayla speaks about her book and partnering with PrintingCenterUSA to bring them to life.

The Future and Beyond

As for what lies ahead? Kayla hopes to share “Bun Bun and Blanky” with as many readers as possible. The initial goal is selling all 1,500 printed units, and from there, the sky’s the limit. A book series, merchandise, and even a TV adaptation are all on the table.

For now, Kayla and Amanda continue their promotional efforts, relying on word of mouth, their Instagram page, and potential collaborations with bookstores and libraries.

Being a featured author in our success series, Kayla’s bond with PrintingCenterUSA signifies more than just a professional collaboration. It’s a testament to mutual growth and the undying drive for excellence.

Kayla’s journey is more than just a career transition. It’s a testament to the ability to adapt, evolve, and create. From a factory to the limitless world of children’s imagination, Kayla Bohnhorst’s story is one of inspiration and the magic you can create when you chase your dreams.

For those eager to delve deeper into Kayla’s world, she welcomes everyone to immerse themselves into “Bun Bun and Blanky’s world”

The post Kayla Bohnhorst: A World from Fashion to Fiction appeared first on PrintingCenterUSA.