Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

14-minute read

“There are three types of readers: the headline skimmer, the highlight hunter, and the detail digger. My print materials are built for all three.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Transcripts from Behind The Print with Debbie Stevenson

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Luxury Real Estate Unlocked and I’m joined today by broker and licensed Texas auctioneer from Cooper Sotheby’s International Realty. We have Debbie Stevenson!

Debbie Stevenson: Hi. Nice to meet everyone.

Zoe Fisher: We are so glad to have you on the show, Debbie! I just have to know, who do you serve as broker?

“I do what we call the spec books… I want my style, my way, when I’m showcasing my properties.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Debbie Stevenson: I sell a lot of property along I 35 between Austin and Waco. Our brokerage is based in Austin, and we specialize in acreage properties, usually 10 to 20 acres, including luxury, equestrian, farm, and ranch homes.

Zoe Fisher: That sounds amazing! So, for those equestrians and specific niche industry people who are looking to buy a property, how do you help those people?

Debbie Stevenson: It depends on the type of horse. Quarter horses, which are common in Texas, usually need a 12 by 12 stall and larger arenas. Warmbloods and dressage horses, which are much bigger, need at least a 16 by 16 stall but often a smaller arena since their work is more precise. For eventing or jumping, they need both small and large arenas. In Texas heat, most competitive owners prefer a covered arena to protect coats and prevent overheating. As for land, you need at least an acre and a half per horse, and for cattle, around two to two and a half acres per head.

Zoe Fisher: Interesting! So, how does your agency stand out from other real estate professionals that do this too?

Debbie Stevenson: Sotheby’s began over 300 years ago in London as an auction house focused on art and people’s most prized possessions. It eventually moved its headquarters to New York and expanded into real estate in the 1970s. The brand brings a legacy of luxury to the housing market and is well suited for buyers who value privacy, often with multiple properties. With Debbie’s Texas auctioneer license, her team can offer full service support, from acquiring estates to helping clients navigate agricultural exemptions that are key in Texas, where property taxes can be steep.

Zoe Fisher: That legacy and specialization truly set your brokerage apart.

Debbie Stevenson: We are very focused on quality in our advertising. Everything is carefully controlled and consistent, from the logo to the overall presentation. The Sotheby’s brand is instantly recognizable and represents the highest standard of service. Everyone who works under the name is expected to be experienced and uphold that level of excellence.

Zoe Fisher: And I love how you mentioned luxury because just looking over some of your printed files that you print with us, oh my goodness, it screams luxury. How do you use print to stand out in the equine real estate industry?

Debbie Stevenson: I’m a little different from the typical broker because I started out in journalism, working as a war correspondent for Reuters. That background shapes how I market properties. MLS platforms limit how many words and photos we can use, so I create printed spec books that tell the full story, especially for large, high value properties.

For example, I have a listing in Belton that includes a main house, a carriage house, 13 acres, 23 geothermal wells, backup power, and engineering designed to withstand Texas weather and rising creeks. Buyers need those details, and I make sure they get them. I write and edit all my materials myself. I like things accurate, custom, and styled my way.

Zoe Fisher: And that’s just so interesting how you can fit so much into one little book and have all those details in there for all those different types of clients.

Debbie Stevenson: It goes back to my newspaper days. We had to fit a lot of information into a limited amount of space, so every word mattered. If a reporter turned in a 12 inch story and we only had room for 10, it was the editor’s job to trim it down while keeping the key message intact. That taught me how to write clearly, use bullet points, and get the most out of every sentence. These are skills I still use when creating marketing materials for listings.

“Those two search engines, Zillow and Realtor.com, are only as good as the agent input. But with print, you can tell the full story.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so interesting. I never even thought about it like that, but even in my work, I totally see what you’re saying, where you have to shorten things up, make it nice and tidy, stay specific to the point.

Debbie Stevenson: See! Right there! I can totally change things up. Yeah, we can lose the word “totally” and gain a line!

Zoe Fisher: True! So, what major milestones have defined your career?

Debbie Stevenson: I lost my mother early in life, but she left a lasting impact. She was from England, loved Reuters and art, and took me to Sotheby’s in London as a child. Journalism was my first career, and it aligned well with the military lifestyle since my husband and I moved frequently.

Eventually, I needed a change. I had covered difficult stories like the Fort Hood shooting, and I reached a point where I wanted something different. Real estate had always been a passion. We had acquired and flipped properties over the years, so it felt like a natural next step.

I never forget my roots. Whether it’s a three hundred thousand dollar home or a three million dollar estate, I bring the same dedication. Joining Sotheby’s felt like a full circle moment for me and would have made my mother proud. I was invited to co-list a forty acre property in Ding Dong, Texas, and that led to a call from Mary Lou York, the sales manager at Sotheby’s, who said, I have been told that if I don’t bring you in, I am missing out.

From that moment on, she welcomed me into the Sotheby’s family. We spoke weekly until she passed, and her warmth and charm made the transition unforgettable.

Zoe Fisher: That’s amazing. You’ve done so much! For my next question, I’m wondering what are some challenges holding you back in the industry right now?

Debbie Stevenson: I think one of the biggest issues has been the lawsuit for the buyer commissions with the National Association of Realtors. As a former journalist, one of the biggest frustrations for me was I know the reporting pool and I know how they work. It’s not that they wanted to feed us misinformation. That couldn’t be furthest from the truth. They were feeding what they were being given. And most reporters particularly out in Missouri where the lawsuit originated have probably only owned one or two houses, if they’ve even owned a house.

It’s not a high paying profession by any stretch of the imagination, but it’s a powerful profession. But if you are reporting on something you really don’t know about, you’re going to defer to the experts and that the only experts who are talking, the plaintiff’s attorneys, well, of course you’re getting that side of the story.

The National Association of Realtors who were supposed to represent her was just paralyzed. They didn’t do any of the talking. They left it to those of us on the ground to pick up the pieces and explain to everybody. Buyer commissions are not set in stone. No commission has ever been set in stone, but so where did this three and 6% come up? It’s simple. When you are setting or calculating your income, you look at what it takes to survive where you are living. Lawyers do that. The I can guarantee those plaintiff’s attorneys did that. Doctors do that. Your employer has done that. And they’re going to base how much they pay you based on that too, so they can attract talent, but also so that they can afford to keep their operations wherever they’re operating.

Well, when you look at the average sale price per house, it doesn’t matter whether it’s 3 million in California or 300,000 in Killeen, Texas. Okay. You calculate. I make, one sale per month. Okay, this is, what it costs for me. I have to buy that $300,000 house too! I have $300,000 level overheads and where it came was the national average, no matter where you are applied. And that was where that 3% it takes. 12 sales at this amount, earning 3% after I pay my taxes, my brokerage fees, my overhead. This is what it takes for my mortgage and my utilities and my expenses, to send my kids to school, to put clothes on my back, to keep my car running, to run you around to find that next $300,000 house, right? And so that was where that average set in. And then most the sellers & the listing agent would negotiate the actual commission rate. And that would be then published on MLS as a 50 50 split. So, if the listing agent had negotiated 5%, it was two and a half percent posted on MLS. Then you bring us the buyer, you’re going to get 2.5%. The listing agent obviously was getting two and a half percent as well.

In some cases, if a client wanted full staging, I would negotiate a 7% commission. That extra 1% went to me because I was handling the staging myself. I maintain a warehouse, purchase and transport furniture, replace damaged items, and rotate pieces to keep listings fresh. That was where some misunderstandings came from.

It’s not that we can’t publish that. It’s that the buyer has to now advertise to the buyer’s agents. They will say, “Okay, you’re going to get this if you come to us.” So, now the buyer’s agent has to say, “Is the seller willing to do?” Now the seller doesn’t always say, yes, I’m going to do this upfront. As the listing agents, we now have to say, “Do you want to do this? And if you do, what do you want to offer them?”

They may be paying me my 3% because I stick as a listing agent. That is my minimum, depending on what else you want, and I call it a fee. I don’t call it a commission, but sometimes for other people, because it’s still a negotiation item, I will still say, “You know what? You’re a repeat client. I’m gonna give you a discount”, or “This is gonna be such a quick sale, let’s just go ahead and lower it.”

And sometimes if the costs are more than we envisioned, I will say, look, I’ll knock some off of mine. But at the same time, nothing is set in stone. That’s a violation. That’s what we were accused of doing, and that couldn’t have been further from the truth. Even if we do have it in the contract, I’m earning three or two or 4% sometimes.

It just to get the place sold. We’re gonna help. The seller, or the buyer. We come together and we say, look, this, seller is so tapped. This buyer’s lender requires this. Let’s deduct and let’s get them to the closing table. So nothing was absolutely ever set in stone, but all these headlines have now created such confusion.

The NAR has really received an industry backlash because of this. But the confusion now is set, and we have to really sit down, and that has probably been the biggest uphill battle that most of us have faced. Plus, and it couldn’t have come at a worst time in which interest rates have been climbing and all the talk of tariffs and how expensive things are going to be. And then we got people sitting on 2% interest rates and saying, I want to sell my house because I don’t want to have to pay a 7% mortgage. So, all of those factors have created a perfect storm in real estate that we’re now having. You have to be really on top of a game to know how to navigate that and work through it. But if you think about 7% interest rate. Gosh, that’s frightening, right? Yeah. Look at the historic high was 18% at the end of Jimmy Carter’s term, and you look at the historic low, which was the COVID Pandemic at 2%, which I’m sitting on, 7% is the average and the prices are coming down.

It was a bubble market. Now they’re coming down. So even though your interest rate’s gone up, your housing prices come down. So, we’re averaging out. But that needs to be explained.

“She told me, ‘Debbie Stevenson, if I don’t bring you into Sotheby’s, I’m missing out.’ And from then on, we’d start every call with, ‘Well good morning, Debbie Stevenson.’ ‘Well good morning, Mary Lou York.’” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Zoe Fisher: That clears things up! Thank you for explaining it so thoroughly.

Debbie Stevenson: That was the whole premise of the lawsuit. The claim was that commission rates were set in stone or being pooled. Some agents who were interviewed seemed unsure about the situation, and honestly, many of us were confused too. Our trade association, the one being sued, was not speaking publicly, so we were left wondering why we were being targeted.

If you understand antitrust laws, then you know that conspiring to set a commission rate is illegal. Even just saying out loud, “I charge six percent and that is standard,” can be a violation. Everything in real estate is negotiable, including commissions. And personally, I have no issue negotiating up if I am doing more work. Agents need to understand their worth and stand behind the value they bring.

Zoe Fisher: So, if you had a day completely free to spend however you’d like, would you be with the horses?

Debbie Stevenson: Of course. Although my horse had other ideas last week. I went up to him after an open house. It was one of the warmer days we have had in Texas, definitely a reminder that summer is still coming. My horse was bred in Canada and came down from Montana, so he is not quite acclimated to the Texas heat.

He was in his stall, saw me coming, and bolted out, turned around, and looked at me like, “Not today, Josephine.” The weather was just too much. He stopped at a distance, and every time I stepped forward, he stepped back like, “Nope.” I told him, “Bear, I am still in my open house clothes. Do I look like I am ready to ride?”

“Everything is negotiable in real estate. But that old saying, “until you hear no, it’s negotiable” includes commissions! And I can promise you I’ll negotiate up. You start wanting more and more from me, I know my worth.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so cute. Aw, we’re up here in Montana too, so I’m right there with him. I totally feel his pain

Debbie Stevenson: He’d probably love to talk to you right now.

Zoe Fisher: Awesome, Debbie. Tell me how can our listeners get in touch with you or work together?

Debbie Stevenson: My website is DSCentralTexasRealtors.com. that’s DS as in Debbie Stevenson, Central Texas Realtors with an S. You can also find me on Facebook at Debbie Stevenson Realtor or call me at (512) 468-8210.
If I do not pick up, please send a text.

Zoe Fisher: Thanks Debbie!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

More Than a Home, It’s a Legacy

Debbie Stevenson brings passion and precision to Texas real estate. With a background in journalism and a talent for storytelling, she uses print to elevate every listing. From custom spec books to stunning visuals, her work shows that print is a powerful tool in building trust and creating lasting impact. Order today!

Listen to the full episode on Spotify or check out the interview on YouTube!

The post Behind The Print: Luxury Real Estate Unlocked with Debbie Stevenson appeared first on PrintingCenterUSA.

Let’s break down the key elements of her booklet and see how you can adapt this blueprint for your own real estate success.

Angela’s Client-First Philosophy: Building Trust from Page One

Angela isn’t just selling houses; she’s selling herself as a trusted professional. Her marketing plan booklets are a tangible representation of that commitment. “After years in the business, I learned the importance of simplicity and making a strong first impression,” Angela explains. “I never show up to an appointment empty-handed. My booklets demonstrate that I’m prepared, focused on my clients’ needs, and invested in their success.”

“My priority is building trust and confidence,” explains Angela. “Instead of overwhelming clients with jargon, my booklet provides a clear roadmap for the entire real estate journey.” This commitment to transparency and education shines through in her booklet’s table of contents, covering every stage of the process:

• Introductions: Establish your brand with a personal bio, team showcase, and compelling team quotes to reinforce your credibility.
• Preparation is Key: Guide sellers with advice on prepping their home for the market – a strategic move Angela prioritizes for stunning results.
• The Multi-Pronged Marketing Approach: Outline your comprehensive plan, including everything from high-quality print materials to strategic social media campaigns and networking within the real estate community.
• It’s Not Just About the Sale: Highlight your commitment to “client care” and open communication, going beyond closing to build lasting relationships.

Real Estate Marketing Plan: A Winning Formula

Think of Angela’s marketing plan booklet as her resume for selling your home. It’s a comprehensive strategy, showcasing her proven process and the tools she’ll use to get your property maximum exposure and top dollar.

Here’s why her booklet gives her the edge:

• Attracting the Right Buyers: From professional photography to targeted online marketing, Angela doesn’t just list your house – she creates a buzz that gets the right people through the door.
• Demonstrating Expertise: The booklet isn’t just about her, it’s about you. It includes market insights, a tailored plan, and details on her skills, so potential sellers feel confident she’s the right agent for the job.
• Building Trust from Day One A well-designed, informative booklet establishes trust and sets the tone for a smooth, successful transaction.

Partnership for Polished Materials

To achieve a polished look that reinforces her brand, Angela partners with PrintingCenterUSA. “Their high-quality materials make me look my best,” she says. “It demonstrates my professionalism and shows clients I pay attention to the details that matter.”

Pro Tips for Creating Your Own Knockout Marketing Plan Booklet

Angela’s success with her marketing booklets isn’t just about the quality of the print itself; it’s about the strategic content and focus she brings to them. Here are Angela’s top tips and industry insights to help you create a winning marketing plan booklet of your own:

• Start with Your Why: Define your ideal client and tailor your content to their needs. Highlight your unique selling points with a “Why Me?” section.
• Professionalism Matters: Invest in quality design and printing. “Think of it as an extension of your personal brand,” Angela emphasizes.
• Provide Value: Go beyond the basic! Include market trends, checklists, home prep advice, and any other practical advice.
• Build Trust with Testimonials: Share those glowing client reviews!
• Don’t Forget the Call to Action: Guide clients on how to take the next step.
• Tailored for Success: Create dedicated booklets for buyers and sellers.
• Think Digital, Too: Repurpose booklet content for social media, blogs, and emails.
• Keep it Fresh: Review and update your booklet regularly.

Conclusion

Angela Cvengros’s marketing plan booklet is a testament to her experience, dedication, and unwavering focus on her clients. By replicating elements of this blueprint, you too can elevate your marketing, stand out in a competitive field, and achieve greater success in real estate.

Ready to design your own blueprint for real estate success? Contact PrintingCenterUSA. We’ll help you create customized marketing materials that embody your brand and win over potential clients.

The post The Blueprint for a Perfect Real Estate Marketing Plan: Insights & Strategy from a Top Agent appeared first on PrintingCenterUSA.

What’s the best way to market yourself as a real estate agent? Your print materials are key! Think of them in two categories, “WOW” factor products and real estate basic essentials. “WOW” factor products are high-quality, leaving a lasting impression but cost a bit more. Real estate basic essentials are must-haves for every agent and won’t break the bank. Let’s get into the details!

Real Estate Print Marketing Products That Will “WOW” Your Clients

Give your real estate company a touch of exclusivity with high-quality saddle-stitch or perfect bound books to showcase your listings. Create captivating photobooks, comprehensive catalogs, or informative buyer’s packets, offering your clients a personalized experience that will set you apart. The possibilities are endless when it comes to the variety of information you can share with your customers through books and booklets.

With PrintingCenterUSA, your real estate book will showcase vivid home photos on high-quality paper. Customize your project with a range of cover finishes like gloss or matte then choose between durable 80# or 100# stock. UV coating will elevate the look and protect your book from the elements, essential for any realtor.

Elevate your real estate print marketing books with soft touch lamination. This unique finish adds a velvety-smooth texture to your cover, creating a luxurious and memorable tactile experience. Soft touch lamination also enhances durability and is ideal for heavier paper stocks like C1S, 80#, and 100# Cover. Experience the difference yourself by ordering a FREE sample packet today!

Types of Real Estate Books & Booklets:

Want to actually reach your clients and promote your listings effectively? Real estate newsletters are the way to go! Whether it’s in your office or in your clients’ mailboxes, they are a friendly reminder of all the awesome ways you can help them find their dream home. A regular newsletter keeps your name top of mind for when they are ready!

With PrintingCenterUSA, creating your newsletter is easy. You get lots of options to make sure it just what you anticipated and aligns with the ideologies of your company. Out of the 6 standard sizes we offer, choose a compact 3.5 x 8.5″ size for pocket-friendly convenience or make a statement with a bold 11 x 25.5″ format that demands attention, just like your featured properties.

Take the hassle out of printing and mailing your monthly newsletter. We print quality color newsletters at affordable prices for businesses, organizations and educational institutions nationwide. Experience high-quality printing and save even more time and money by adding mailing services. Why waste time mailing your newsletter when we can do it for you?

Need more marketing space than a postcard? Flyers and brochures are your answer! Flyers and brochures are powerful real estate print marketing tools that don’t just get noticed, they stick around! Clients can easily reference them later, keeping your business subtly ingrained in their environment and firmly at the forefront of their thoughts during that vital decision-making period for high-consideration purchases like houses.

Choose from various folds and sizes to present information in a way that’s both eye-catching and easy for your clients to absorb. Just take a look at the options that we offer:

Crafting a stunning flyer or brochure has never been simpler with PrintingCenterUSA! We offer a user-friendly, FREE online design tool that lets you create professional marketing materials in minutes. No design experience? No problem!

But if you’re an Adobe whiz, we’ve got you covered too! We offer a variety of brochure templates specifically designed for Adobe products. Simply download your preferred template, customize it with your brand elements and property details, and you’re ready to print!

Choose the finish that suits your style! Glossy for vibrant visuals and images, matte for a sophisticated look, or uncoated for easy notetaking by potential buyers. This is one of the quickest ways to get your newest listing into the hands of potential buyers.

Help your clients make informed decisions with real estate print marketing through high-quality flyers and brochures.

Is your current real estate print marketing strategy giving your listings the attention they deserve? A real estate guide lets you present multiple properties in depth, giving buyers the crucial information they need to make a confident informed decision. Real estate guides can include any necessary information relevant to your client’s situation. Whether they are buying or selling, you will be prepared with the perfect guide ready to walk them through each step.

Guides can be a great way to mix land and home sales on separate pages displaying the features of each property your real estate team might be listing. Throughout the real estate guide, you’re able to represent your company’s realtors and brokers side by side the houses they’re selling. This allows you to save a considerable amount of money for your other marketing efforts.

Types of Real Estate Guides:

Real Estate Basic Essentials

Postcards deliver a targeted message directly to your ideal clients. Reach your ideal clients right where they live, their mailbox. PrintingCenterUSA offers vibrant colors and a range of sizes for eye-catching postcards that promote listings, announce open houses, and showcase your expertise. You can even coat your postcards in a UV coat to make them more durable and luxurious.

Don’t underestimate the power of a simple gesture! In the world of real estate, building trust and earning referrals is the key to success. Personalized greeting cards are a thoughtful, memorable way to strengthen client relationships and subtly remind them of your outstanding service. Whether it’s a birthday, homeownership anniversary, or another special milestone, a custom-printed card shows you care and plants a seed for future referrals.

While less flashy than big-ticket marketing materials, everyday items like notepads, letterheads, custom envelopes, business cards, and presentation folders play a vital role in establishing a consistent brand experience. These essentials reinforce your professional image with every customer interaction, keeping your brand top-of-mind and subtly building long-term recognition.

While door-knocking offers direct contact, sometimes schedules don’t align. Make sure those missed connections still count! Full-color door hangers leave a lasting reminder of your real estate expertise and availability.

Conclusion

If you are in the real estate business, you know the importance of good marketing. Having high quality print products is incredibly important to stand out from the competition. Be sure to utilize PrintingCenterUSA’s online design tool, templates, and more to create the best print products for your company!

The post The Best Real Estate Print Marketing Materials appeared first on PrintingCenterUSA.

Start Using Real Estate Templates on Canva

More and more real estate agents and brokers are using real estate Canva templates to create professional and visually appealing marketing materials. With its user-friendly interface and vast selection of templates, Canva helps you save time and money while building a strong brand identity.

Here are the top 10 real estate templates on Canva!

1. Property Listings

Attract more buyers with a well-designed property listing template. It highlights your property’s best features for maximum appeal. These templates often feature large, high-quality images of the property, detailed descriptions, key features, and contact information. The layout is clean and organized, making it easy for potential buyers to absorb information.

High-quality Flyers from PrintingCenterUSA are perfect for property listings because they have enough space for detailed descriptions and vivid photography.

Click here to customize this template on Canva!

2. Open House Invites

Open house invites need to stand out and persuade potential buyers to stop by for a visit. A real estate Canva template can make your open house feel exciting and the event will be something memorable your clients won’t want to miss!

Postcards from PrintingCenterUSA are perfect for mailing as open house invites and you could use door hangers to create a sense of urgency and excitement around the open house.

Click here to customize this template on Canva!

3. Neighborhood Highlights

Paint the picture by highlighting neighborhood amenities to help potential buyers visualize living in that community. This can add value to the property your selling. Layouts for these templates focus on community features like schools, parks, shopping, and dining options, often with maps, icons, and brief descriptions. Things the neighborhood offers can be deal breakers or game changers depending on the lifestyle of the buyer.

Brochures are great for a project like this! They offer extra space for more details and insights to the neighborhood. Postcards offer a smaller, more affordable format that’s still perfect for busy realtors on the go.

Click here to customize this template on Canva!

4. Real Estate Agent Profile

A slick agent profile is a great way to show off your expertise and personality! These Canva templates typically include a professional photo, biography, contact information, and highlights of past sales or testimonials. The design is sleek and professional.

Print your slick agent profile on premium quality flyer from PrintingCenterUSA, perfect for networking events and client meetings. Or choose eye-catching business cards for those essential introductions.

Click here to use the business card template or agent profile template!

5. Property Comparison Chart

Imagine if you could simplify the decision-making process for your buyers? A well-designed Property Comparison Chart does exactly that! This tool breaks down key features like price, location, and amenities side-by-side, giving buyers a clear and organized overview of their options.

Simplify the home buying process for your clients and print your property comparison chart on a flyer with PrintingCenterUSA!

Click here to use the Canva template!

6. Real Estate Newsletter

How do you keep your business in the minds of clients in the ever-changing world of real estate? A newsletter packed with market updates, featured listings, upcoming open houses, and valuable tips for buyers and sellers could be your secret weapon!

Print your professionally designed newsletter on quality paper stock with PrintingCenterUSA. Choose from various formats to suit your content and distribution needs.

Click here to customize this template!

7. Investment Summary

Are you seeking to attract potential investors to your real estate projects? A well-crafted investment summary could be the key to securing funds. This document needs to present complex financial data, projections, and market analysis in a way that’s both clear and compelling. A strong investment summary highlights the potential returns for investors and demonstrates why your property is a wise choice.

Impress investors with a professional presentation! Print your investment summary in a comprehensive booklet format with PrintingCenterUSA. Make sure your financial data and analysis stand out with high-quality printing and a variety of customization options.

Click here to use this investment summary template!

8. Buyers Guides

The home buying process can be daunting, especially for first-time homebuyers. A buyer’s guide provides a roadmap for your clients and can minimize the chances of confusion or misunderstandings while clearly outlining the process.

Equip your buyers for success! With PrintingCenterUSA, turn your Canva buyer’s guide into a comprehensive booklet. Offer a valuable and informative resource that builds trust and guides clients through the process.

Click here to create your own buyers guide with this template!

9. Staging Guide

Staging helps homes look their best in listings and during showings, which can attract more buyers and potentially lead to higher offers. Photos of well-staged rooms show sellers what they’re aiming for. Helping your clients by providing a staging guide can be a simple tool to help them feel like active participants and make your job selling their property a lot easier.

Books provide a comprehensive guide that sellers can refer to throughout the staging process.

Click here to use this template for your business!

10. Closing Checklist

The best checklists cover everything required for a successful closing, from final inspections to gathering necessary signatures and funds. Clients can easily consult the checklist as closing day approaches, ensuring they stay on track and avoid any last-minute delays.

Keep all parties on track with a handy closing checklist. Design your own customized checklist using a Canva template and print it on a flyer from PrintingCenterUSA!

Click here to use the checklist template!

Conclusion

Canva empowers you to design but PCUSA empowers you to impress! Top real estate agencies and maybe even your competitors are using Canva’s real estate templates to drive sales. Real estate templates give your listings a refined look and with our wide variety of printing options and specifications you can leave a lasting impression on clients by printing your Canva designs with PrintingCenterUSA!

The post Top 10 Real Estate Templates on Canva 2024 appeared first on PrintingCenterUSA.

In the heart of the beautiful Texas Hill Country, you’ll find Hannah Curro, a passionate real estate agent dedicated to guiding her clients through every step of their home buying, selling, and building journeys. But Hannah doesn’t just rely on digital tools – she understands the power of high-quality printed marketing materials to connect with clients on a deeper level.

Career Change into Real Estate Rockstar

Hannah Curro’s real estate journey began a few years ago when a career shift led her to pursue her passion for the industry. “I decided to become a realtor about 4 years ago when COVID hit which caused me to lose my then current job. I then set my goals on real estate and passed the exam 2 weeks later”, Hannah shares. With remarkable focus and determination, she completed the demanding real estate licensing course in just 30 days and passed the exam with flying colors. Since then, she hasn’t looked back.

Targeting Diverse Clients with a Personal Touch

Hannah Curro caters to a wide range of clients, from first-time homebuyers to those seeking custom-built dream homes and luxury properties. “I personally love printed material because I love the amount of people that I can connect with through it. It is a great tool to educate and impress my clients. It adds such a personal touch especially when you are able to pass it on face to face. Having quick bits of information to refer to educate my clientele is key. And when presented in the correct way it can feel like a gift when we receive it.”

Understanding that a personal touch goes a long way, she utilizes a variety of marketing strategies, including:

• Printing and Marketing Flyers, Booklets, and Presentations: Hannah recognizes the value of buyer’s guides, seller’s guides, and other printed materials, and PrintingCenterUSA is her trusted partner for creating these essential tools.
• Strategic Distribution: She takes a multi-pronged approach to getting her informative booklets into the hands of potential clients. This includes distributing them at local businesses, handing them out during personal interactions, and keeping a readily available stock in her car.
• The Power of “Pop-By” Treats: Hannah adds a delightful touch to her marketing by pairing delicious baked goods with her business cards during visits to local businesses.

A Dream Realized: Shareable Informative Content

Hannah’s dream is for her buyer’s guides to be not just informative resources for her clients, but valuable tools that get passed on and shared within the community. This expands her reach and allows her expertise to benefit an even wider audience. “My clients not only love my printed materials but they appreciate them as well. They are there as their tools throughout the entire home transaction.”

Buyer’s Guide Strategy

We asked Hannah to share some of her strategy behind the success of her buyer’s guide:

“I have all my marketing materials branded so I designed all of my materials to fit my business. This includes pre-listing and listing packets, home selling and buying booklets, home valuation mailers, all of that good stuff. I keep a file of all digital downloads on my phone so that I can send them instantly through email as well as a file of printed materials in my car to hand out I like to drop off materials at locally owned businesses as well that I have developed a good relationship with and then they normally pass it on to their customers. Handing them out also creates a good time for relationship building in the community. The real estate business is constantly moving forward so the learning and goal setting never ends.”

Continued Success with a Multi-Channel Approach

Hannah plans to maintain her current level of printed marketing materials while leveraging the power of social media to reach her target audience. She emphasizes the importance of consistency across all marketing channels to ensure a strong brand presence.

Hannah Curo praises PrintingCenterUSA for their exceptional customer service and high-quality printing. She highlights the importance of using a printing partner who understands the unique needs of real estate professionals. “Printing material is more than just paper, they are relationship builders and educational tools.”

“My dream scenario with the printed products is to not only give them to potential clients but for them to pass them on and share as well. It is informative material that so many people could find valuable and can be used for reference at any time.”

Hannah Curo’s story is a testament to the power of combining passion, strategic marketing, and high-quality printed materials. By providing informative and valuable buyer’s guides printed by PrintingCenterUSA, she’s making a lasting impression on clients and achieving continued success in the competitive Texas Hill Country real estate market.

If you’re looking to print your own buyer’s guide, seller’s guide, listing packets, pre-listing packets, business cards and more, get an instant price now at PrintingCenterUSA.com.

Ready to transform your vision into print? Contact us today and your project could be the next highlight in our Customer Showcase.

Ready to showcase your business? I would love to hear your story as an artist, business owner, and entrepreneur, how print has brought your vision to life and impacted your audience. Schedule a time with me today for a one on one interview, and let’s turn your story into a headline! Book now and join the movement

The post Texas Hill Country Realtor Makes a Big Impression with High-Quality Buyer’s Guides appeared first on PrintingCenterUSA.

1. Books and Booklets 

Frequently, homebuyers find themselves overwhelmed by the amount of property listings and notifications flooding their inboxes. Realtors seeking to prospect these tangible buyers are turning towards books and booklets for their marketing. Because print is considered the more trustworthy marketing tactic compared to digital, you can use this to position your business as the go to expert and build a stronger brand by promoting your business in high-quality books.

Each booklet you hand out isn’t just reaching one potential client. It could spark conversations, get passed along to friends and family, or simply land on a coffee table where it catches someone’s eye. That’s the ripple effect! A well-crafted booklet could easily quadruple your potential clients!

Books have an excellent return on investment because of the printing options here at PrintingCenterUSA. You can choose a variety of cover and coating options that will add lifetime value to each booklet. These include 100# gloss or matte text and 80# or 100# gloss or matte cover paper which can be UV coated to give a more luxurious appearance.  Along with that slick look, UV coating will hold its value in the outdoors which is crucial in the real estate industry.

2. Postcards

Does reminding clients about events feel time-consuming or inefficient? Reach your target audience of potential buyers and sellers by using postcards. Integrating postcards into your real estate print marketing strategy not only reminds clients of potential opportunities but also positions your real estate business into a dynamic and engaging industry leader that your clients will remember.

With a wide variety of size choices at their disposal, your agents can spotlight properties, announce open houses, and more, all on a single postcard. Take a look at some of the sizes we offer:

Choose from our premium paper options like 12 & 14 PT gloss, then add a luxurious UV coating for high-end listings that demand a polished finish.

Printing on both sides for additional space to include properties, reviews, or listings is an excellent choice for realtors who rely on word of mouth and reviews from past clients to gain traction in the market.

3. Brochures

Brochures offer extra space to showcase listings, highlight your services, and tell your brand story. Whether you’re printing a single page or multi-page brochure for your real estate needs, you’ll always see the vibrant colors when printing on premium 100# gloss.

One of the best features of brochures are their multiple variations of folding that can be useful to your company. Take a look at some options:

There are many ways to display your real estate listings with all the folds above. Using real estate print marketing like brochures can elevate the properties you’re looking to sell and bring valuable information to the fingertips of your audience!

4. Newsletters

Find it challenging to connect with past clients and future homeowners? Fostering connections is key in real estate. With a monthly or quarterly newsletter, you can build loyalty and continual repeat contacts.

Become the go-to real estate source by sharing market insights, interest rate updates, and neighborhood trends in your newsletter. Highlight local events, hidden gems, and insider tips to position yourself as the area’s lifestyle expert. This establishes you as a valuable community resource, not just a salesperson.

A printed newsletter offers a personal touch, and combined with email, creates a powerful multi-channel experience. With valuable content, you’ll stand out from the competition. A strong newsletter makes building relationships effortless.

5. Greeting Cards

We know relationships are crucial in the real estate industry. But how can you build on your brand up to gaining more clients willing to trust and refer you? Custom printed greeting cards are a subtle way to build a relationship and handwritten notes can make your prospect feel like you genuinely care.

Try finding different reasons to send greeting cards, for example: use the information you already have on past clients such as birthdays, anniversaries, or special occasions to send a card. Send potential prospects a note that you’d like to work with them. Holiday greeting cards showcasing the real estate team can build trust and create as fun culture.

The best part about printing custom greeting cards is you can put your logo or slogan on it, all while being personable to potential clients. You could also incorporating a subtle call to action like “Contact me for a free market analysis” or “Visit my website for current listings!” With PrintingCenterUSA you can print many versions of cards, as long as there is a minimum of 25 cards per version! So, start sending those personalized greeting cards out and building a strong audience base with this style of real estate print marketing.

6. Real Estate Guides

Streamline your real estate print marketing and maximize exposure for your listings with a well-designed guidebook. Feature multiple properties per page, showcasing essential details like price, MLS number, and square footage. This space-saving format allows you to present a diverse range of properties, ideal for attracting a wider audience of potential buyers.

Whether you’re catering to first-time homebuyers seeking cozy starter homes or experienced investors looking for spacious land parcels, real estate guides let you tailor sections to specific buyer needs. Add high-quality photographs and captivating descriptions to each listing, and watch your properties come to life on the page.

Saddle stitch booklets are ideal for cost-effective, short-run printing, perfect for property overviews, market reports, or community guides. Meanwhile perfect bound books create a premium look that elevates your brand and listings. Ideal for high-value properties, detailed descriptions, and company profiles, they inspire trust and generate long-term leads.

Real Estate Print Marketing Conclusion

Real estate professionals know the importance of marketing their business and their client’s listings. High-quality print products are important to the real estate industry, and we know it! Sell your properties with confidence using superior printed books, guides, postcards, brochures and more. With PrintingCenterUSA we can help you print high-quality, effective materials sure to shine in the real estate industry!

The post 6 Real Estate Print Marketing Tools for Success appeared first on PrintingCenterUSA.

PrintingCenterUSA is thrilled to highlight LUXE Properties in our customer showcase. We’re honored to play a role in their success through high-quality print materials. If you’re in the real estate market and looking for inspiration, you’ve come to the right place. Now, let’s explore the secrets behind LUXE Properties’ success.

The LUXE Commitment to Quality

LUXE Properties is a team of passionate and knowledgeable professionals who are dedicated to providing their clients with the highest quality service. Their core values of honesty and transparency shine through in every interaction, ensuring their clients feel confident and informed throughout the buying or selling process.

“At LUXE Properties, our multilingual team of exceptional REALTORS is unmatched when it comes to service, market expertise, integrity, creativity, and a keen understanding of your needs. Our forward-thinking approach and knowledge are the foundation to providing you with personalized real estate solutions that help you achieve your goals and make informed decisions. Ensuring your move with LUXE is your best move yet.”

Unveiling Miami’s Most Exquisite

LUXE Properties specializes in curating a collection of Miami’s most exquisite properties. Their portfolio features a stunning array of single-family homes and condominiums, each designed to embody luxury living. Whether you’re seeking a waterfront mansion or a chic, modern condo overlooking the city skyline, LUXE Properties has a property that perfectly suits your taste and lifestyle.

LUXE Properties and Marketing

From estates priced at $17.5 million to luxury condominiums starting at $6.28 million, LUXE Properties caters to a discerning clientele who appreciate the finer things in life. Their properties are havens of comfort, style, and sophistication, featuring top-of-the-line finishes, breathtaking views, and unparalleled amenities. LUXE Properties has an equally rich library of customer testimonials.

“I was very impressed with LUXE Properties throughout the whole period my house was placed on the market. The pictures taken were of high quality, and the house was on the market for a short term. I was very pleased with their service and expertise I don’t know how you can improve your service because I had an excellent experience overall.” – Terrie A., LUXE Properties Satisfied Customer

LUXE uses a multi-channel marketing approach to reach a large audience of potential buyers. This includes online channels, print media, and social media. Here are some specific examples of Luxe’s multi-channel marketing efforts:

• Online listings with LUXEknows.com
• Social media presence with over 75,000 followers
• Targeted advertising on social media
• Print advertisements in magazines
• Curated market reports
• Luxe newsletters
• Email campaigns
• Targeted display ads
• Premium placement on real estate websites
• Property websites with a unique domain for each listing

Ready to elevate your real estate marketing? Explore Luxe Properties’ website and social channels for inspiration and more.

A Partnership Built on Success

LUXE Properties’ commitment to quality and service is a perfect match for PrintingCenterUSA’s dedication to delivering high-end printing. With a rich portfolio of printed materials, LUXE Properties has consistently relied on PrintingCenterUSA to bring their vision to life. Their clean, professional, and modern guidebooks and marketing materials have undoubtedly played a significant role in attracting clientele and showcasing their extraordinary properties.

“The service has been impeccable and, more importantly, reliable. Pricing not only beats out competitors but saves the consumer money wherein the quality is above what competitors would charge more for. If you’re a company and look to have designs mass-produced by a company that’ll provide a headache-free process then you’re best to go with Printingcenterusa.com” – Christian, Marketing Director, LUXE Properties

A Collaboration that Continues to Impress

Luxe Properties and PrintingCenterUSA share a commitment to excellence, and their ongoing partnership is a testament to the power of collaboration. By working together, they have created a winning formula that elevates the Miami luxury real estate experience for both buyers and sellers.

Ready to transform your vision into print? Contact us today and your project could be the next highlight in our Customer Showcase.

Ready to showcase your business? I would love to hear your story as an artist, business owner, and entrepreneur, how print has brought your vision to life and impacted your audience. Schedule a time with me today for a one on one interview, and let’s turn your story into a headline! Book now and join the movement

The post LUXE Properties: Masters in Real Estate Marketing appeared first on PrintingCenterUSA.

Learn from this outstanding example, including practical checklists and more from expert realtor Joey Rodriguez of Best Home and Realtor.

Key Elements of a Successful Real Estate Guidebook

The Importance of First Impressions

• Begin your guide with a section dedicated to curb appeal. Explain why the home’s exterior, front yard, and entryway create a crucial initial impression on potential buyers.
• Offer specific tips like landscaping upkeep, adding a fresh coat of paint to the front door, or updating exterior light fixtures.
• “When you prepare to place your home on the market for sale, it becomes a product. To gain an edge in your marketplace, you must be priced right and look better than the competition.” Joey Rodriguez—the home is now a product that must stand out among competing properties.

Price and Condition

• Provide a step-by-step breakdown on how to assess your home’s value. Suggest using online tools or working with a realtor to access recent comparable sales in the area.
• Explain the importance of accurate pricing. If priced too high, the home may linger on the market. If priced too low, sellers risk leaving money on the table.
• Outline common repairs/updates that can boost value and give buyers confidence in the home’s condition.

Curb Appeal and Interior Appeal

• Curb Appeal: Include a checklist of key areas to focus on such as lawn maintenance, power washing siding, cleaning gutters, and adding fresh mulch to flower beds.
• Interior Appeal: Offer room-by-room staging tips. Focus on decluttering, neutralizing decor, maximizing light, and highlighting the home’s best features. Small diagrams could illustrate furniture placement or storage solutions.

Preparing for Photography

• Do’s: Cleanliness is paramount! Emphasize a deep clean, removing clutter, and creating a sense of spaciousness. Suggest letting in natural light and turning on lamps for a warm glow.
• Don’ts: Avoid personal items in photos, distracting or overly colorful decor, and shots taken under poor lighting. Emphasize that photos will make the first impression online!

Showtime

• Advise sellers to tidy up immediately before each showing, aiming for that “magazine-ready” look.
• Provide guidance on removing pets during showings (if possible), leaving the home briefly to allow buyers space, and answering questions honestly with a positive attitude.
• Remind sellers that while inconvenient, showings are an essential step, and their effort pays off in a quicker sale!

The Real Estate Guidebook as a Marketing Tool

Your real estate guidebook is far more than just a helpful set of instructions. It’s a strategic marketing asset that can significantly boost your business in several ways:

• Branding: A well-designed guidebook reinforces your brand identity. Use consistent colors, fonts, and design elements throughout that match your website and other marketing materials. This creates a professional, cohesive image for your business. Always include your logo and contact details prominently within the guide.
• Lead Generation: Make your guidebook a lead-generating machine! Include a contact form or a clear call-to-action within the guide itself. Encourage readers to get in touch for a free consultation, more detailed market analysis, or to schedule a home visit. Offer something of value to incentivize potential clients to reach out.
• Building Credibility: A professionally written and designed guidebook showcases your expertise in the real estate market. By providing valuable tips and insights, you establish yourself as a knowledgeable and trustworthy resource for potential clients.
• Staying Top-of-Mind: A physical guidebook is something a potential client can hold onto and refer back to. This tangible reminder keeps you top-of-mind when they’re ready to take the next step in their real estate journey.
• Shareability: Encourage guidebook readers to share it with others they know considering buying or selling a home. This word-of-mouth marketing can be incredibly effective in expanding your reach.

Conclusion

This real estate guidebook is an excellent resource for homeowners who are preparing to sell their property. The guidebook is well-organized and easy to follow, and it provides valuable tips on everything from making a good first impression to preparing for photography and showing the home. By following the tips in this blog, you can help create your own guidebook to distribute to your audience, showcase in your offices, offer as a digital download or share the digital flipbook for the ultimate reach.

Ready to transform your vision into print? Contact us today and your project could be the next highlight in our Customer Showcase.

Ready to showcase your business? I would love to hear your story as an artist, business owner, and entrepreneur, how print has brought your vision to life and impacted your audience. Schedule a time with me today for a one on one interview, and let’s turn your story into a headline! Book now and join the movement

The post How to Create a Winning Real Estate Guidebook appeared first on PrintingCenterUSA.