1. White Paper Guides

Whether you’re planning a fundraising calendar or a promotional piece for your company, our white paper guides are packed with valuable tips and practical advice.

• Fundraising Calendar Guide: Learn how to maximize revenue with sponsorships, ad space, and product ideas. Click here to download the fundraising calendar guide white paper.
• Custom Calendar Guide: You have many options for paper type, size, binding, and design suggestions tailored to nonprofits, small businesses, and photographers. Explore your options by downloading the white paper here.

These guides are the perfect first step for anyone needing a strategic overview before diving into design. They give pro tips on what works best to drive sales or interest.

2. Free Templates & Grids

Do you have an Adobe design program? If so, we created free custom calendar templates to help jump start your design process.

Our templates include major holidays and can be used in Adobe apps like

• Adobe Illustrator
• InDesign
• Photoshop
• and a PDF for other programs.

Each download includes an at-a-glance page and a notes page for extra writing. These are especially helpful for saddle-stitched calendars, as this type of binding requires that you have a page count that is divisible by 4.

If you have an Adobe program, save yourself time and get ahead on your project by downloading our free templates!

3. Online Photo Calendar Design Tool

Another great design resource we have is our FREE online photo calendar design tool. If you don’t have design software like Photoshop, Illustrator or InDesign, this tool is definitely what you’re looking for. It’s simple to use and will help you design the gorgeous, high-quality calendar you’ve been wanting. All you have to do is upload your photos, drag and drop them into place, add text and we’ll do the rest!

Whether you want a saddle-stitched, wire-o or spiral bound calendar, our design tool has the options you need! See below for the types of calendars available on our photo calendar designer.

Binding Options: At PrintingCenterUSA we offer Saddle-Stitched, Spiral, and Wire-O for all your calendar printing needs.

Available Sizes: We offer many different sizing options for any project here are some of the most popular; 11″ x 8.5″, 8.5″ x 5.5″, 12″ x 12″.

Two Grid Layouts: We have different styles of grid structures in our calendars for generic family fun or top-level advertising.

Another cool feature to the online design tool is you can choose between 12- and 16-month calendar design to include your own back cover and filler pages.

4. Graphic Designers

If you don’t have your own design software or want to skip the design process entirely, we have the perfect solution! We have recommended professional graphic designers to help our customers with their design needs. If the thought of designing is overwhelming or if you just don’t have time to do it yourself, contact one of our recommended designers and they will be happy to help bring your idea to life!

Explore Our Calendar Resources Today!

Now that we’ve gone through the resources we have available to you, let’s get started on your next calendar order! Our prices and times are based on you providing error-free, print-ready files so if you’re ready to upload your files, take a few minutes to check them against our Free File Review to ensure that you have all the specifications correct. We look forward to working with you on your calendar project and are here to help by phone at 800-995-1555.

The post 4 Design Resources to Help Jump Start Your Calendar Design appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“A calendar in someone’s home is top-of-mind awareness every day. It’s different than scrolling on Instagram. It’s focused attention. When it’s a calendar and you’re looking at a photo, you’re more concentrated on that. That’s what print can get for you.” Lisa Savard of Fly Fishing Waters

Transcripts from Behind The Print with Lisa Savard of Fly Fishing Waters

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is It’s All About The Trout, and I’m here with fly fishing guide, photographer, and blogger Lisa Savard of Fly Fishing Waters.

Lisa Savard: Hi!

Zoe Fisher: Hey, how’s it going?

“Everybody says print is dead, but it is not. Especially like the calendars or posters.” Lisa Savard of Fly Fishing Waters

Lisa Savard: It’s good. It’s spawning season for the trout, so I’m a busy girl here at Fly Fishing Waters.

Zoe Fisher: I believe it. So tell me the story behind Fly Fishing Waters. What inspired you to start all of this?

Lisa Savard: I’ve been a fly fishing guide for a lot of years, and now I’m more or less retired. I started a blog focused on travel and fishing, but I live on Rock Creek in Western Montana, a blue ribbon trout stream. One day, I noticed a lot of trout activity and started photographing them, which eventually led to putting cameras in the water. Over the past six years, I’ve learned a lot about a trout’s life through underwater photography here on Rock Creek and all over the West.

Zoe Fisher: That’s awesome. What do you think makes your content and approach stand out from other fishing or outdoor brands?

Lisa Savard: It’s a unique perspective on the trout’s life. A lot of content is about people fishing or destinations or gear. Mine is about where trout live, who they live with, and what they do down there.

Zoe Fisher: What does a typical content day look like for you?

Lisa Savard: I have a background as a guide, so I know where fish are likely to be. I’ll go into a shoot with eight GoPro cameras. I make my own mounts, set them in different spots, and shoot either time-lapse or video. If I’m shooting photos, it’s raw files every five seconds for about three hours. I end up sorting through thousands of photos to find the gems.

Zoe Fisher: Have you ever lost a camera?

Lisa Savard: Yes, there’s one in Rock Creek that’s been in a log jam for two years. I think about it every time I drive past. I’ve almost lost others but managed to recover them. I’m cautious not to disrupt the environment trying to retrieve them.

“What I like and what people like isn’t always the same, but usually when I like a photo, it’s because of the story behind how it was taken.” Lisa Savard of Fly Fishing Waters

Zoe Fisher: How do you choose which images go into your calendar?

Lisa Savard: Some are award-winners. Others are special because of how they were captured like a photo taken under ice. Sometimes it’s the story behind the shot that makes it meaningful to me. And yes, some of the fish I name. Especially the ones I see regularly, like Ham Bone. If I photograph them, I won’t fish them. I respect my models. Haha.

Zoe Fisher: How do you use the calendar as a marketing tool?

Lisa Savard: I sell them in gift shops, fly shops, and online. It’s a way to make my work more accessible. Large prints are expensive, but a calendar is affordable and reaches more people. It’s become something I plan to do every year.

Zoe Fisher: What’s the biggest challenge of running an outdoor brand like this?

Lisa Savard: Balancing time between travel, fishing, and managing the business. There’s also the financial side like buying gear, producing prints and calendars. But it’s worth it. Selling prints helps me buy more cameras.

“Selling prints helps me buy more cameras. That means more fish, more stories, and more people who get to see this underwater world.” Lisa Savard of Fly Fishing Waters

Zoe Fisher: How important is personality in building your audience?

Lisa Savard: It’s huge. I try to share more than just pretty photos. People follow me for the stories and adventures. My social media and YouTube help people connect with me and the fish. I give people a real window into my world.

Zoe Fisher: What advice would you give other small businesses using print, blogging, or YouTube to grow?

Lisa Savard: Use them all. Social media connects you fast. YouTube lets people see you in action. Print has staying power. A calendar in someone’s home is top-of-mind awareness every day. It’s different than scrolling on Instagram. It’s focused attention.

Zoe Fisher: If you had a completely free day, how would you spend it?

Lisa Savard: I just did that. Sat on the edge of a frozen lake watching fish while the cameras ran. That’s my happy place.

“I try to give my followers even more than just a little snippet into my world. We do so many cool things and I want to share that.” Lisa Savard of Fly Fishing Waters

Zoe Fisher: Where can listeners find you and your work?

Lisa Savard: My site is flyfishingwaters.com. I’m on Facebook, Instagram, YouTube, TikTok, and LinkedIn as Fly Fishing Waters. You can also find my work in Phillipsburg, Montana and at the Rock Creek Fisherman’s Mercantile.

Zoe Fisher: Be sure to check out her stunning trout calendar and follow along with Fly Fishing Waters.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Where Nature Meets Narrative

Through an artist’s eye and a guide’s experience, Lisa Savard is capturing more than just fish. She’s documenting the lives of trout in ways few ever see. With cameras sunk into Western Montana’s streams and a heart full of respect for her underwater subjects, Lisa’s work brings the magic of the natural world into homes, shops, and calendars across the country. Her story is a reminder that the right print piece can do more than inform. It can connect, captivate, and create lasting impact. Whether you’re building a brand, selling your art, or just trying to get seen, tools like calendars, cards, and content can help you make your mark. Order today!

The post Behind The Print: It’s All About The Trout appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“When I started printing my own calendars, I wanted something that felt like a keepsake. Not just a product but something that lives in people’s homes.” Nina Podlesnyak, Owner of Story In Colors

Transcripts from Behind The Print with the Owner of Story In Colors, Nina Podlesnyak

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Soup’s On, and I’m joined by Owner of Story In Colors, Nina Podlesnyak!

Zoe Fisher: I’m doing well! I just have to know, what inspired you to start Story In Colors?

Nina Podlesnyak: The first Story In Colors was actually a photography business. I liked making pictures, so it wasn’t drawing at all at first. But then I kind of drifted from photography to drawings, and that’s how it started.

“I like animation more… because it’s not frame by frame with the app I use. You draw the hedgehog and put a little skeleton inside it and move the arms or eyes. It’s really easy to see results. I’m not a very patient person, so animation keeps me excited.” Nina Podlesnyak, Owner of Story In Colors​

Zoe Fisher: So cool! So you were doing photography before illustration?

Nina Podlesnyak: Yeah. I liked children’s photography. One day, we had a small studio with my friends and we started to draw on pictures to make them more magical. It was Christmas-themed, and then I just decided, why not draw everything?

Zoe Fisher: That must be how Yens and Spinny got started!

Nina Podlesnyak: It started with Yens. It was a drawing challenge with prompts, and one was “rainmaker.” The first picture I made was of a hedgehog standing near a window brewing tea, and steam from the kettle turned into rain. That was the very first picture.

Zoe Fisher: That’s so exciting. What is your creative process like when you start a new story or animation?

Nina Podlesnyak: I usually start from a memory or a place. I like hiking and small moments like sunshine, drinking coffee on my balcony, or camping. I take that memory and try to show how I felt in that moment. I want to show feelings and emotions.

Zoe Fisher: So you’re carrying your real-life emotions into your drawings?

Nina Podlesnyak: Yes. I like using bright colors, and there’s always sunshine in the scene. I show a lot of little details, like in a garden scene where Yens is having tea, there will be rays of sunlight, tiny insects flying, and warm yellow tones. Yellow is my favorite color.

Zoe Fisher: It’s all in the fine details that’s amazing. What do you think sets your children’s stories apart from other illustrators?

Nina Podlesnyak: That’s a good question. There are a lot of beautiful illustrators out there, but I think what sets me apart is that I focus on just two characters, Yens and Spinny, and they appear in all my work. I also use animation, not just illustrations, and I create sketches without backgrounds that still revolve around their world.

Zoe Fisher: So it’s like a whole universe for them?

“We’re actually printing the books now. It’s very exciting because seeing it on paper especially the colors is different than seeing it on the screen. You kind of get this feeling like, oh, it’s real now.” Nina Podlesnyak, Owner of Story In Colors

Nina Podlesnyak: Yes, I created it for myself, actually. I love spending days thinking about how Yens would act, what kind of room he lives in, what’s on his table, how his kitchen looks. I love his world.

Zoe Fisher: That’s so fun. You mentioned you went from photography to illustration, and now to animation. How do you animate your drawings?

Nina Podlesnyak: I wanted to bring them to life. I found a program called Spine 2D, which is usually used for games. I saw someone using it to create small animations with little movement, something I could do in a day or two. My first animation was the rain one, where Yens is standing at the window and blinking. It was very simple, but seeing him come alive was so special.

Zoe Fisher: I love that. It’s rare to see something from a book actually come to life like that. What do you enjoy more, drawing or animating?

Nina Podlesnyak: I think animation. It’s not frame-by-frame, you draw a character and then add a “skeleton” inside to move arms or eyes. You see results quickly. I’m not the most patient person, and illustration can take several days. With animation, I get excited faster.

Zoe Fisher: That instant feedback helps fuel the creativity, I bet. Is there a scene or story that stands out as your favorite?

Nina Podlesnyak: I made a short movie about how Yens and Spinny became friends. Yens was happy alone, but then he met Spinny and had to care for him. He wasn’t happy at first, but then learned what friendship is. It’s very personal and precious to me.

Zoe Fisher: That’s beautiful. What have been some of your biggest challenges?

Nina Podlesnyak: Advertising. Managing the marketing side and trying to make money from it. I do children’s book illustration for a living, but I want Yens and Spinny to be more than a personal project. I make calendars and other products, but it’s hard for me to tell people, “Buy this!”

“I created it for myself, I think, because I really like to think about it. That’s my favorite part—when I have an idea and I spend days thinking about what Yens would do, what kind of room he’d be in, what kind of details he’d have on his table… I love his world.” Nina Podlesnyak, Owner of Story In Colors

Zoe Fisher: I get that. You’re passionate about the work, and marketing can feel like a disconnect. Speaking of your products, what’s your favorite print item you create?

Nina Podlesnyak: I love calendars, especially my birthday calendar that isn’t tied to any year. You can use it forever. You write down birthdays and reuse it every year. I use mine and love it, it has nice pictures, and I don’t forget birthdays anymore.

Zoe Fisher: That’s so smart and beautiful. If you had a completely free day with no creating, what would you do?

Nina Podlesnyak: I would go for a hike. I have a small dog and we live in an area with a lot of woods. I usually take her with me, but she gets tired quickly and wants to go home.

Zoe Fisher: That is so cute. What kind of dog is she?

Nina Podlesnyak: A mix of chihuahua and dachshund. She doesn’t love the woods, maybe because of the animal smells. She gets nervous.

Zoe Fisher: I would be too! So where can people find your work and follow your journey?

“I have two characters and they are going throughout all my work. And also I don’t use only illustrations. I use animation, and I have small pictures with no background, just sketches, but it’s all around Yens and Spinny. So it’s like a whole world.” Nina Podlesnyak, Owner of Story In Colors

Nina Podlesnyak: I recently created a website just for Yens and Spinny. It’s yensandspinny.com. You can find links to my Etsy shop, YouTube channel, and Instagram there. For my children’s book illustration, I use BlueSky. Get my 2025 calendar here!

Zoe Fisher: You all heard her, check out yensandspinny.com and don’t miss the behind-the-scenes videos on YouTube. They are magical. Thanks again, Nina.

Nina Podlesnyak: Thank you so much!!!!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Printed with Wonder

Nina Podlesnyak’s world is one of careful emotion, gentle storytelling, and forested friendships. Through Yens and Spinny, she gives us characters who comfort and delight, printed on pages that are as thoughtful as the stories themselves. At PrintingCenterUSA, we’re honored to help Nina share her magic through custom calendars, books, and art prints. When you’re ready to bring your illustrations to life, we’re here to help make it beautiful, tangible, and uniquely yours. Order today!

The post Behind The Print: Story in Color with Nina Podlesnyak appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

9-minute read

“You need to print something, you need to put it out there. Stop in a business and say, here, this is what I have, this is my proposal. Give me a shot.” Christopher Whiton, Owner

Transcripts from Behind The Print with Christopher Whiton, Owner of White Mountain Images

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Light, Landscape, and Legacy in the White Mountains, and I’m here with photographer and owner of White Mountain Images, Christopher Whiton.

Christopher Whiton: Hi!

Zoe Fisher: Hey! Chris, can you tell us about White Mountain Images and what you do?

“I’ve learned to kind of set limits and not try to take on too much. If I find that I don’t have any time to go hiking or get outside because I’m so busy trying to keep the business going, then I know I’ve pushed a little too far. Each year I said, I’m gonna get into one or two more places and just build it up over time.” Christopher Whiton, Owner​

Christopher Whiton: Yeah, it’s a project I started about 15 years ago. I live up here in the New Hampshire White Mountains, and I’ve been a hiker all my life. I started taking pictures, and it just kind of turned into a business. People started asking, “Can we get prints of this?” and it grew into calendars, postcards, playing cards, a gallery—it kind of took over my life. It’s been a lot of fun.

Zoe Fisher: That sounds like such an exciting adventure.

Christopher Whiton: It really has been. I even got involved in the search and rescue team up here. Just from hiking to being part of a really passionate community.

Zoe Fisher: Who are your main customers and what kind of work do they enjoy the most?

Christopher Whiton: Bookstores have been great for postcards and note cards. Things that people still enjoy sending through the mail. I also sell through the Appalachian Mountain Club huts, New Hampshire State Parks, hotels, welcome centers, anywhere tourists go. Most of those printed pieces come from PrintingCenterUSA. It’s been a great partnership.

Zoe Fisher: We love hearing that! And how do you approach capturing the essence of a place like the White Mountains?

Christopher Whiton: Living here definitely helps. I’m only about 15 to 30 minutes from most locations. I’ll hike to spots for sunrise, or return during different seasons to catch the perfect light. Sometimes it’s just going somewhere and thinking, “This will look amazing with snow,” or “This would be perfect in fall colors.” You keep going back until the timing and light are just right.

Zoe Fisher: That takes serious dedication. How do you turn those moments into stories through photography?

Christopher Whiton: Honestly, sometimes it’s just about being in the moment. It’s great when those images translate into something printable, but it’s often about the experience itself.

Zoe Fisher: What’s been one of your biggest lessons through all this?

Christopher Whiton: Not to be too sure of yourself. When I was part of search and rescue, I met a lot of people who found themselves in situations I easily could’ve been in. It’s humbling. You learn quickly how fragile everything can be, especially in the wilderness.

“We have a lot of scenes up here that they’re just iconic scenes… I go there thinking, how can I make this a little different? I like to look at something and think, how can I get a different angle or a different perspective of a common scene. It’s about the light.” Christopher Whiton, Owner

Zoe Fisher: That’s powerful. What business lessons have you picked up running White Mountain Images?

Christopher Whiton: To set boundaries. When I first started, I wanted to be in every store and make every product. But then I realized, I also want time to hike and enjoy nature. I don’t have employees, so I had to scale things to a level I could manage without burning out.

Zoe Fisher: That balance is so important. Do you have advice for other small business owners or creatives?

Christopher Whiton: Yes, get your work out there. A lot of photographers ask me how to succeed, and I always say: print something, bring it to a business, and introduce yourself. You never know what doors it’ll open.

Zoe Fisher: That’s such good advice. Can you share the story behind one of your most meaningful shots?

Christopher Whiton: One of my favorites is from Artist Bluff, a short hike in Franconia Notch. I went up before sunrise, and it was all clouded over. I figured I’d wait. Just for a moment, the clouds broke and light beamed through, lighting up the lake and valley. It only lasted two minutes. Other hikers arrived right after and missed it completely. That moment turned into one of my best images.

Zoe Fisher: That’s incredible. How has photography changed the way you see nature?

Christopher Whiton: I sometimes ask myself if I’m a hiker who takes photos or a photographer who hikes. If the light doesn’t look right, I’ll skip a hike. But I’ve learned that it’s okay to leave the camera behind sometimes—though I always regret it when I see something amazing. It’s taught me to slow down and appreciate what’s around me.

“The calendars that you guys print for me every year, I sell thousands of those.” Christopher Whiton, Owner​

Zoe Fisher: What do you think makes your work unique?

Christopher Whiton: We have a strong photographer community here in New Hampshire, and we joke about taking the same shots. But I try to focus on light and unique perspectives. I’ll visit well-known spots and challenge myself to photograph them differently—different angle, time of day, or lighting.

Zoe Fisher: I can see that in your work. Your framing and lighting really stand out. Do you remember any pivotal moments when you realized this could be something big?

Christopher Whiton: One of the first was when I walked into a state park with a few calendars and asked if they’d sell them. The person there happened to manage retail for the entire New Hampshire State Parks system. He took 20 right there. That got me on the vendor list. From there, I started getting into more parks and shops.

Zoe Fisher: That’s amazing! What challenges are you facing now?

Christopher Whiton: I try to keep it manageable. I still have a regular job, so this is my side business. I use social media for marketing, and it works well in this small, niche market. I don’t have to travel far. I also have a gallery I share with Jeanette Foyer in North Woodstock. It’s nice to have a physical space people can visit.

Zoe Fisher: Very cool. What’s your favorite type of print material to see your photos on?

Christopher Whiton: Large framed wall prints. There’s something so satisfying about seeing your image printed big and displayed. I also love the calendars I print with you all. I sell thousands every year, and it’s wild knowing my work is in people’s homes across the country and even in Europe.

Zoe Fisher: That’s such a rewarding feeling. If you had a totally free day, what would you do?

Christopher Whiton: I’d go on a long backpacking trip, spend a few days disconnected in the wilderness. No agenda, just being out there.

“We forget that you can just go out in the trees, go out under the skies and just stand there and enjoy what’s out there.” Christopher Whiton, Owner

Zoe Fisher: Where can people find your work?

Christopher Whiton: My website is whitemountainimages.com. I’m also on Facebook and Instagram. You can order prints, calendars, and more online. Or if you’re in the White Mountains, stop by the Foyer Gallery in North Woodstock. That’s where I keep a big display of prints and puzzles.

Zoe Fisher: Awesome. Listeners be sure to check out White Mountain Images! Thanks so much for joining us today, Chris.

Christopher Whiton: Thanks, Zoe!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Framing the Moment

From early hikes to award-winning prints, Christopher Whiton has turned his love for the White Mountains into a business that blends adventure, creativity, and purpose. His ability to capture light, mood, and memory is matched by his thoughtful approach to print whether through wall art, calendars, or curated retail products. For Chris, professional printing is more than a medium. It’s a way to connect, inspire, and preserve the beauty of fleeting moments. Whether you’re just getting started or already selling your art, bring your creative vision to life with custom printing. Order today!

The post Behind The Print: Light, Landscape, and Legacy in the White Mountains appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

7-minute read

“At the beginning, I really didn’t even want to sell my work as a photographer. But I had close friends saying, ‘You need to sell your work.’ It was taking that leap of faith and trying.” Jody Hildreth, Owner of Acorn Whimsy

Transcripts from Behind The Print with Jody Hildreth, Photographer & Owner of Acorn Whimsy

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is  The Whimsical World of Acorns, and I’m here today with Photographer and Owner of Acorn Whimsy, Jody Hildreth!

Jody Hildreth: Thanks for having me!

Zoe Fisher: So, how did Acorn Whimsy start?

Jody Hildreth: I’ve been doing photography for a long time—landscapes, wildlife—but when COVID hit, I couldn’t travel. I came across an artist in the Czech Republic who made little acorn figures, and I thought, “That looks fun, I should try it!” The problem was, I couldn’t go outside to gather acorns at the time, so I ended up buying some on Etsy. My wife thought I was crazy. Acorn Whimsy was born and four years later, I’m still going, posting a new picture every day.

Zoe Fisher: That’s amazing! Your figures are so detailed. What’s your process for making them?

Jody Hildreth: I don’t sketch anything out like other artists. I just start building, and it all happens in my head. My latest project for Acorn Whimsy, a dragon, took about three days. I started with the head, then the body, then figured out how to add wings. My acorns are unique because they aren’t glued together. They’re wired, so they can move. I can change their poses, adjust their expressions, and reuse them in different scenes. Check out the full episode to see this dragon in action!

Zoe Fisher: That is so cool that you not only found a community of other 3D nature artists but that you’ve all had such success in this fun art style of creation. You’ve built a big following on Facebook especially. Who typically engages with Acorn Whimsy the most?

“Once they walk by my booth and see Acorn Whimsy, they’re not sure what it is. But as soon as I show them one of the characters, they get it. Then they’re like, ‘Oh, I know someone who plays volleyball!’ or ‘I know someone who plays piano!’ And that’s when I get them hooked.” Jody Hildreth, Owner of Acorn Whimsy

Jody Hildreth: I have a core group of people who comment on every post. They leave these witty captions that sometimes make me laugh harder than the photo itself. I’ve connected with artists from all over, like Germany and Australia, who create similar things. We share ideas, but our styles are all different. My characters are more human-like. This past summer, I had them compete in every Olympic event, which took months to plan. This is truly something special that I can share with the world, and I am far from quitting. My fans send me new ideas all of the time and the list is quite long now. Haha

Zoe Fisher: That’s so fun. And you take custom requests too, right?

Jody Hildreth: Yeah! Someone once asked for a sousaphone player for their son. Now I have an entire acorn marching band.

Zoe Fisher: You’ve self-published books and had some picked up by a publisher. How did that come about?

“I did do my first book as a self-published book that I used PrintingCenterUSA for. It came out fantastic. Then we were at a craft show, and we were lucky to have a publisher walk by the booth, and they’ve since published six of my books.” Jody Hildreth, Owner of Acorn Whimsy

Jody Hildreth: At craft shows, other artist and some friends of mine kept saying, “You need to make a book.” So I made one and printed it through PrintingCenterUSA, and it came out amazing. Then, at one craft show, a publisher walked by my booth. That led to six published books, plus others I’ve done myself.

Zoe Fisher: Congratulations! What’s been your best-selling design?

Jody Hildreth: Sports acorns are always popular, especially pickleball players. But my favorite customers are the ones who find my toilet humor acorns. Older women will flip through my boxes, then suddenly start laughing and call their friends over when they find one. Seeing that reaction is the best.

Zoe Fisher: Your work blends photography and sculpture. How did you transition from landscapes to acorn photography?

Jody Hildreth: My photography background helped, but working on such a small scale was a challenge. I love experimenting with lighting, fog machines, and tiny props. I once built a grand piano for an acorn, took a shot of it by the ocean, and right after, the tide started pulling the piano away. I grabbed it just in time.

Zoe Fisher: Social media plays a big role in your business. What’s worked best for you?

Jody Hildreth: Facebook has been great, but I struggle with Instagram. TikTok is new for me, but people love behind-the-scenes content. Some assume my work is AI-generated, so I show them the process to prove it’s real and that is a huge hit.

Zoe Fisher: What’s been your biggest milestone?

Jody Hildreth: Getting my books published. As a retired children’s librarian, seeing my own books in print was surreal.

Zoe Fisher: Every business has challenges. What’s your biggest struggle right now?

Jody Hildreth: Keeping up with social media. I know I should post more behind-the-scenes videos, but I get so focused on creating that I forget to record.

“Some people see my photos and think, ‘Oh, this is just AI, it’s computer-generated.’ But when I show the video of me actually creating it, they get really excited.” Jody Hildreth, Owner of Acorn Whimsy

Zoe Fisher: That is so cool. Truly inspiring how you get lost in your work and create as if no one were looking. If you had a free day, what would you be doing?

Jody Hildreth: I’d still be outdoors, probably in a national park.

Zoe Fisher: Your calendar features special holidays on some of the dates within the calendar you create. How do you pick them?

Jody Hildreth: I love weird holidays like National Toilet Day and National Sword Swallower Day. I add little images to the calendar so there’s always a surprise.

Zoe Fisher: Where can people find and support your work?

Jody Hildreth: I’m on Facebook and Instagram under Acorn Whimsy, and my online store is AcornWhimsy.com.

Zoe Fisher: Be sure to check out Acorn Whimsy. Jody’s creativity is truly one of a kind.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Bringing Tiny Worlds to Life!

From imaginative storytelling to beautifully printed books, Jody Hildreth’s Acorn Whimsy captures the magic of creativity and detail. His ability to blend photography, sculpture, and humor has created a dedicated following, and print plays a crucial role in preserving and sharing his work. Whether it’s books, calendars, or custom artwork, professional printing helps artists like Jody turn their vision into something people can hold, cherish, and display.

Explore how custom printing can bring your ideas to life. Order today!

The post Behind The Print:  The Whimsical World of Acorns with Acorn Whimsy appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“That image became my best-selling piece, and honestly, that whole trip changed my career.” Kuria Jorissen, Owner of Call of the Mountains Photography​

Transcripts from Behind The Print with Kuria Jorissen, Photographer & Owner of Call of the Mountains ART

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Chasing The Night Sky , and I’m here with Call of the Mountains ART Owner and Photographer, Kuria Jorissen.

Kuria Jorissen: Yay!

Zoe Fisher: How’s your day going today?

“Some of them even think my photos are AI-generated! But trust me, nature does a much better job at creating beauty than AI ever could.” ​Kuria Jorissen, Owner of Call of the Mountains Photography​

Kuria Jorissen: It’s going pretty well. We have nice weather here in Washington today. It’s been a little windy, so it’s nice to have just our normal gray.

Zoe Fisher: That’s good! Can you take us back to your first memory of stargazing? What was it like? How did it spark your love for the night sky?

Kuria Jorissen: A little history about me, I was born in Washington but raised in Colorado. My first memory of the night sky would be with my parents and my brother, out in the Colorado wilderness, staring up at the stars. My brother and I were trying to figure out constellations, and we were so excited when we finally spotted the Big Dipper. As adults, we know that’s an easy one, but as kids, it felt like a huge accomplishment.

I’ve always loved the wilderness and stargazing. We used to wish on the first star we saw, hoping our wishes would come true. Nowadays, we probably end up wishing on a lot more planes than actual stars!

Zoe Fisher: That’s true! And with all the light pollution today, there are definitely fewer visible stars.

Kuria Jorissen: Yeah, but the great thing about living in the U.S. is that we actually have a lot of really dark sky places and International Dark Sky Sites. Compared to some other countries, we’re lucky to have areas where we can escape the light pollution and see a truly dark sky.

Organizations like the International Dark-Sky Association (IDA) are doing great work in promoting better lighting solutions—making sure we direct light where it’s needed instead of flooding everything.

Zoe Fisher: That’s super cool! So, who is your audience as an astrophotographer and artist?

Kuria Jorissen: My audience is anyone who enjoys nature and art. I travel around the U.S. to art shows, selling my prints of the Milky Way and other astronomical sights. A lot of people who grew up in rural areas are drawn to my work because they remember seeing the Milky Way as kids, but they don’t get to experience it anymore. Then there are people who have never seen it at all, especially those who grew up in big cities. Some of them even think my photos are AI-generated! But trust me, nature does a much better job at creating beauty than AI ever could.

There’s also a deep cultural connection to the stars. Different cultures have their own stories and traditions tied to astronomy. For example, in Hawaiian culture, stars were used for navigation. In other traditions, the aurora borealis was seen as a sign of good luck. Or, in some cases, a warning. It’s fascinating to learn about these perspectives.

Zoe Fisher: That’s amazing! Tell me about your project, Chasing the Night Sky. How did it start, and what does it mean to you?

Kuria Jorissen: It actually started as my thesis in college when I was getting my degree in photography at the Art Institute of Seattle. I knew I wanted to learn astrophotography, so I took an independent study course. My professor and I were both learning at the same time, we literally picked up a book and figured it out together.

For Christmas, I got a star tracker, which moves my camera at the same speed as the stars, allowing me to capture sharper images of the Milky Way. That project grew into something much bigger. Spending nights out under the stars, experiencing that stillness and beauty, it’s almost meditative.

“Marketing is another challenge. I love the artistic side, but promoting and advertising aren’t my favorite things. I try to be as organic as possible and let my work speak for itself.” Kuria Jorissen, Owner of Call of the Mountains Art

Zoe Fisher: That’s so cool! What makes Call of the Mountains Photography unique?

Kuria Jorissen: I think what sets me apart is my deep understanding of the science behind astrophotography. I’ve spent years researching light pollution, star movement, and cultural astronomy.

I’ve also started writing a book about astrophotography, detailing how to get accurate, natural-looking night sky photos. A lot of photographers over-edit their work, pushing colors that aren’t really there. I strive to keep my images true to what the night sky actually looks like while still making them visually stunning.

Zoe Fisher: That’s awesome. What challenges are holding you back right now?

Kuria Jorissen: Honestly? The weather.

Aside from that, publishing is hard. I have 95% of my astrophotography book written, but I’m still debating whether to self-publish or go through a traditional publisher. Marketing is another challenge. I love the artistic side, but promoting and advertising aren’t my favorite things. I try to be as organic as possible and let my work speak for itself.

“I strive to keep my images true to what the night sky actually looks like while still making them visually stunning.” ​Kuria Jorissen, Owner of Call of the Mountains Photography​

Zoe Fisher: Well, we are always here to help if you decide to self-publish. If you could travel anywhere to photograph the night sky, where would you go?

Kuria Jorissen: Scotland and Ireland are high on my list. Their ancient stone circles are incredible, and I’d love to photograph the Milky Way over them.

I also hear that Australia has some of the darkest skies in the world. But everything in Australia wants to kill you, so, you know, that’s something to consider.

Zoe Fisher: Fair point! What’s been your most magical shoot so far?

Kuria Jorissen: Cannon Beach, Oregon, hands down. I was there during the Perseids meteor shower, and I captured the Milky Way over Haystack Rock with bioluminescent waves glowing electric blue in the foreground. It was one of those once-in-a-lifetime moments. That image became my best-selling piece, and honestly, that whole trip changed my career in Call of the Mountains Art.

Kuria Jorissen, Owner of Call of the Mountains Photography​

Zoe Fisher: That sounds incredible! How can our listeners connect with you and your work?

Kuria Jorissen: You can find me on social media at @CallOfTheMountainsArt, and my website is art.callofthemountainsphotography.com. I also teach workshops in national parks, so if you’re interested in learning astrophotography, check out my site!

Zoe Fisher: Amazing! Everyone, make sure to check out Kira’s work, it’s truly stunning.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Chasing the Cosmos

From capturing the vast beauty of the night sky to building a brand that inspires wonder, Kuria Jorissen of Call of the Mountains Art turns her passion for astrophotography into breathtaking art. Through her Chasing the Night Sky project, she brings the stars closer to earth, sharing celestial moments that leave a lasting impression. Whether through prints, galleries, or custom photography, her work transforms the night into something tangible. Tune in as we explore her journey, her creative process, and the magic of seeing the universe through her lens. Order today!

The post Behind The Print: Chasing The Night Sky with Kuria Jorissen appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

11-minute read

“Fear is a big thing that stops people from creating. You need to do it—just make something, and eventually, it’ll turn into what you want it to be. Overthinking is the death of creativity.” – Alfredo Sainz

Transcripts from Behind The Print with 415 Zine’s Co-Creators, Laine Wiesemann & Alfredo Sainz

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is “Here comes 415 Zine!” and I’m here with Alfredo Sainz and
Layne Wiesemann, the talented co creators bringing fresh local art straight out of San
Francisco.

Zoe Fisher: Welcome! I have to ask—what inspired you to start 415 Zine?

Laine Wiesemann: It’s a bit of a story. We’ve been friends for years and started out as accountability buddies for our art careers—meeting weekly to share what we were working on. Then one week, Alfredo brought paper samples.

Alfredo Sainz: Yeah, I wanted to make a newspaper that showcased art in San Francisco. The city has a lot of neighborhood papers, like the Sunset Beacon and Richmond Review. I thought, “Why not one focused on art shows?”

Laine Wiesemann: And that same week, I had been thinking about starting an art magazine.

Alfredo Sainz: Right, and we just decided, “Okay, let’s do something about this.”

Laine Wiesemann: We ran with the idea. Had we known how much work it would take… well, ignorance was bliss!

Alfredo Sainz: It took us 6-7 months to finish the first issue because of the huge learning curve. Making it was one thing, but learning how to sell and run the business side was a whole other challenge.

Zoe Fisher: Sounds like you’ve learned a lot. It almost seems like it was inevitable since you both had the same idea at the same time.

Laine Wiesemann: We thought so—just that inspired feeling of, “Let’s do this.”

Alfredo Sainz: Yeah, one of our core words would be “serendipity.” A lot of things have popped up at just the right time for us, and we’ve learned to run with it. It’s like a sign we’re on the right track. Plus, it’s a fun word to say!

Zoe Fisher: Definitely! When things come together naturally, it’s a sign it’s meant to work. So, who subscribes to 415 Zine?

Laine Wiesemann: A lot of local people, but we’ve also got some out-of-state subscribers.

Alfredo Sainz: Yeah, I’d say it’s a mix of artists looking to expand their circles and people who want to discover new galleries and venues. In each issue, we feature five artists and highlight five art events. It’s all about fostering connections.

Laine Wiesemann: We’ve even joked that Brad Pitt might be a subscriber!

Alfredo Sainz: (Laughs) I can’t confirm or deny that one! But besides artists, we have a lot of art patrons and supporters. I use the term “collectors” loosely—really, they’re just people who appreciate art. We’re lucky in San Francisco to have both a vibrant art scene and a strong community supporting it.

Laine Wiesemann: And of course, we can’t overlook family and friends. Even if it’s not entirely their world, they enjoy getting a glimpse of it through the zine. It’s a nice cross-section of readers.

“Getting printed, you know, in a physical book is really special for artists, and it gives them more exposure to new audiences and also connections within the medium.” – Laine Wiesemann

Zoe Fisher: You mentioned the support local artists are getting. How does 415 Zine help creatives, and what kind of unique support do you offer?

Laine Wiesemann: Getting printed in a physical publication is really special for artists. It gives them exposure to new audiences and fosters connections. For example, one artist told us that another artist’s father saw her work in the zine, reached out, and ended up collecting some pieces. It’s all about creating community and supporting each other.

Alfredo Sainz: Yeah, it’s about building relationships. As we grow, we’re planning events to showcase our featured artists in person. We’re currently organizing a big art show with the artists and venues we worked with last year—basically, a giant art party.

Alfredo Sainz: We had a great artist meetup at a local art bar recently. For me, it was one of the first times I really saw the artists and venues coming together. It felt like the zine was starting to grow legs, with people rallying around it.

Alfredo Sainz: Now, we want to do even more to support that momentum. We dream of making this event an annual thing—just letting it evolve naturally.

Zoe Fisher: I hope you reach that goal. It doesn’t seem too far-fetched to me.

Alfredo Sainz: We think so too. We’re actually meeting with the venue owner tonight to discuss it. We’re not shy about asking for help or guidance—we both have jobs and big ideas, so getting help from the community is key. It’s all about utilizing the network of support around us.

Zoe Fisher: Do you think that focus on community is what sets you apart from other publications like yours?

Laine Wiesemann: Definitely. We feature a wide variety of artists and venues across different genres. It showcases everything San Francisco has to offer while making connections between artists and galleries that might not have happened otherwise.

Alfredo Sainz: Yeah, we’re intentional about the variety. When people hear “zine,” they often think of something created by one person—like a punk band or photographer showcasing their own work. That’s cool, but 415 Zine is different. We feature ten different things to check out, including some great astrology content. Hopefully, people see something that sparks new inspiration.

Zoe Fisher: I’ve seen your editions in our shop, and they’re so diverse. There’s so much to explore!

Laine Wiesemann: Right? I feel like there’s something for everybody.

Zoe Fisher: Absolutely! So, how do you find the artists you feature?

Laine Wiesemann: Honestly, it’s been very serendipitous. We meet someone at an event or see their work at a show, and things just come together naturally.

Alfredo Sainz: Exactly. We don’t hunt for artists; it’s more like gathering. We’ve built a pool of people we know through our own art networks. Plus, when we’re out and about, we’ll snap pictures of interesting art and reach out to the artists. The worst they can say is no!

Laine Wiesemann: And so far, everyone’s been really excited about being part of it.

Alfredo Sainz: Having your work printed is special. It’s a tangible keepsake. We don’t charge submission fees or have ads. It’s just us—two artists putting this together. If we like your work, you’re in.

“Find those little bits of inspiration, be excited about them, and run with them.” – Laine Wiesemann

Zoe Fisher: That’s amazing. It sounds like you’re on the right path.

Laine Wiesemann: We’ve been lucky. We’re in 16 retail locations, and people seem to like it!

Zoe Fisher: When designing the zine, how does storytelling play a role?

Laine Wiesemann: Alfredo’s the storyteller.

Alfredo Sainz: (Laughs) I do enjoy telling tall tales! But really, we share our experiences. We visit local art scenes and write about what we see, the vibe of the venue, and the people we meet. It’s not some generic gallery review—we aim to capture real experiences.

Zoe Fisher: That’s awesome. Do you have any features or stories that have deeply resonated with you?

Laine Wiesemann: That’s tough—they’re like our little children!

Alfredo Sainz: For me, it’s Dave Glass, a photographer. His work inspired me a lot in my own photography.

Laine Wiesemann: For me, it’s JL King. We connected through our shared love of art.

Zoe Fisher: I get it. They’re all so unique and fun.

Alfredo Sainz: Yeah, and each feature feels like a milestone for us. They remind me of high school—each issue is like graduating to the next year. We’re constantly learning and improving. There’s no finish line; we just keep creating, learning, and moving forward.

Zoe Fisher: That’s awesome! So, is there anything holding 415 Zine back right now?

Laine Wiesemann: The world is our oyster!

Alfredo Sainz: Honestly, just time. I work full-time in construction and have an 11-year-old at home, so it’s tough to execute all my ideas. But one of our core values is peaceful productivity. This is a passion project, and we try not to put too much pressure on ourselves.

Alfredo Sainz: If it were a full-time gig, we’d have more time for marketing and other efforts, but for now, we do what we can and accept the balance.

“There’s no finish line—you just keep plugging on and doing creative stuff.” – Alfredo Sainz

Zoe Fisher: Well, your effort shows! What’s the most rewarding part of this project?

Laine Wiesemann: There are a few things! Having the new issue in hand is amazing, but also seeing the excitement and connections it creates for people.

Alfredo Sainz: For me, it’s when artists get their first copy and flip to their page. It’s such a rad feeling to see them show it to their friends and family. And, of course, we couldn’t do it without the amazing print quality from Printing Center USA.

Zoe Fisher: Your zines really do look incredible. What advice would you give someone who wants to start their own creative project?

Laine Wiesemann: Definitely check out Printing Center USA!

Alfredo Sainz: And just do it! Fear is the biggest barrier to creativity. Make something, and eventually, it’ll turn into what you want. Don’t overthink it—overthinking kills creativity.

Laine Wiesemann: Find inspiration in small things and run with them. And if you need advice, reach out to us—just not after 9:30 PM!

Zoe Fisher: (Laughs) What’s next for 415 Zine?

Laine Wiesemann: Issue five and an art show/zine release. Each issue gets easier to plan as we improve our time management.

Alfredo Sainz: We’ve got a checklist and a monthly calendar to keep us organized. We’re also already preparing for issue six.

Zoe Fisher: If you had a free day to do anything outside of 415 Zine, what would you do?

Laine Wiesemann: I’d stroll through the Botanical Garden and check out the blooming magnolias—I’m obsessed and working on paintings of them!

Alfredo Sainz: I’d stroll around the city, take photos, maybe paint, nap, and have an afternoon bowl of cereal.

Zoe Fisher: That sounds great! Before we go, where can people find 415 Zine?

Laine Wiesemann: You can find us online at www.415zine.com or on Instagram @415zine. We’re also in local bookstores around San Francisco—there’s a list on our website.

Zoe Fisher: Perfect! Thanks so much for joining us today. And to our listeners, if you’re ever in San Francisco, be sure to check out 415 Zine.

“Everybody compliments how good it feels—soft-touch lamination. And we love its little size and perfect bound… It wouldn’t be the same without that quality.” – Laine Wiesemann

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Order Today!

From showcasing emerging artists to curating diverse local art events, 415 Zine brings the vibrancy of San Francisco’s creative scene to life. For 415 Zine, we have been a trusted partner in transforming their vision into beautifully crafted, high-quality printed materials that connect artists, galleries, and audiences. Whether it’s an art zine, gallery guide, or other custom print project, you can bring your creative ideas to life with custom printing. Order today!

The post Behind The Print: Here Comes 415 Zine! appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“Whether I become super successful or if I crash and burn, I have to see how this turns out.” Chris McCormack

Transcripts from Behind The Print with Chris McCormack

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Carving Rock with Water.

Zoe Fisher: and I am here with Chris McCormack!

Chris McCormack: What’s up, Zoe? Thanks for having me. Super excited to be here!

Zoe Fisher: You’ve been traveling the world for 11 years, exploring places like Cuba, Norway, and even motorcycling across Mongolia. What sparked your passion for photography and travel?

Chris McCormack: Absolutely. My journey started during a study abroad trip to Australia in 2014. I still remember it—July 5th, looking out of the plane window and seeing Australia’s coastline. In that moment, it was crystal clear: this is what I want to do. I bought my first camera, a Canon Rebel T3i, at 21 or 22 and just started capturing moments. I had no clue how I’d make it work, but here I am, 11 years later, doing this full time.

Zoe Fisher: That’s amazing! What does a typical day look like for you now?

Chris McCormack: It really depends. Mongolia was wild—3,200 miles on a motorcycle with zero experience! But usually, it’s showing up in a new place, finding somewhere to stay, and exploring. I talk to locals, figure out what to do, and now I’m more intentional about capturing and sharing those experiences.

“You don’t have to be the LeBron James of anything to be successful.” Chris McCormack

Zoe Fisher: What does a typical day look like for you now?

Chris McCormack: It really depends. Mongolia was wild—3,200 miles on a motorcycle with zero experience! But usually, it’s showing up in a new place, finding somewhere to stay, and exploring. I talk to locals, figure out what to do, and now I’m more intentional about capturing and sharing those experiences. Some days it’s hiking volcanoes, others it’s editing photos and planning talks.

Zoe Fisher: What has traveling taught you about humanity?

Chris McCormack: That we all want the same basic things: a roof over our heads, food on the table, and our loved ones safe. Everyone has struggles—just on different scales. No matter where I go, coming home always reminds me how grateful I am.

Zoe Fisher: Who do you hope to inspire through your work?

Chris McCormack: People who don’t realize how much they have. Sure, America has its issues, but so does everywhere else. I want people to realize they don’t need to be perfect to pursue what they love. You don’t have to be LeBron James at something to make it worth doing.

Zoe Fisher: How do you help people overcome their fear of travel?

Chris McCormack: My tours are designed to ease people in. Travel isn’t as intimidating as it seems—people breathe the same air, eat at restaurants, drive cars. Watching nervous travelers transform into confident explorers is so rewarding. I’ve seen people who never left their hometowns come back transformed.

Zoe Fisher: What makes your tours stand out?

Chris McCormack: Authenticity. In Guatemala, we hike volcanoes with local guides and visit their villages. We support local businesses—local drivers, restaurants—so it’s immersive and gives back to the community. It’s about real connections, not just checking off bucket list items.

Zoe Fisher: How do you market your photography?

Chris McCormack: Pretty old-school. I started selling wall calendars nine years ago by calling and texting people. My speaking gigs grew organically—venues reach out to me now. I recently hired an intern to handle social media. Growth has been slow but solid—like carving rock with water.

“”Make ‘no‘ your vitamin. Try to get as many ‘no’s’ as you can.” Chris McCormack

Zoe Fisher: What advice would you give to aspiring entrepreneurs or photographers?

Chris McCormack: Start. Don’t overthink it. You’ll make mistakes, but that’s how you grow. Consistency and passion are key. Just take the first step. And remember, success isn’t about money—it’s about loving what you do.

Zoe Fisher: Biggest accomplishment?

Chris McCormack: Inspiring people to take action after my talks. Also, staying committed despite doubts. I waited tables after college to fund my travels. People laughed, but I stayed the course. And now, seeing people follow their own dreams because of my story—that’s huge.e doubts. I waited tables after college to fund my travels. People laughed, but I stayed the course.

Zoe Fisher: Favorite place you’ve visited?

Chris McCormack: Batacoa, Cuba—I spent a summer playing baseball there. Antigua, Guatemala, and Jardín, Colombia—this beautiful cowboy town in the mountains—are close seconds. Every place leaves its mark on you in a different way.

“Not making a decision is a decision.” Chris McCormack

Zoe Fisher: Tell us about your foundation.

Chris McCormack: I founded the Cuba Baseball Foundation, now called Down the Line Foundation. We collect and donate baseball gear to kids in Cuba and Central America. The joy on their faces when they get a glove or bat—priceless. Sports can change lives, and I want to be part of that change.

Zoe Fisher: How can listeners connect with you?

Chris McCormack: Visit thechrismccormack.net, and follow me on Instagram and TikTok @thechrismccormack. If you are looking to tour or just travel in general any questions—big or small—I’m always happy to help.

“Carve rock with water, you gotta be the water hitting the cliff on your goals and dreams.” Chris McCormack

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Order Today!

From breathtaking landscapes to captivating travel stories, Chris McCormack brings the beauty of exploration and cultural connection to life through his photography. For Chris, we have been a trusted partner in transforming his vision into beautifully crafted, high-quality printed materials that showcase his journey and inspire audiences everywhere. Whether it’s a photography book, art print, calendar, or other printed product, you can bring your own creative ideas to life with custom printing. Order today!

The post Behind The Print: Carving Rock with Water with Chris McCormack appeared first on PrintingCenterUSA.

Why Calendars and Greeting Cards Are a Winning Combination

The most effective marketing ensures customers know how, when, and where to buy your products the moment they need them. Your goal is to be the customers go to business partner for all the products you offer. Calendars are a great marketing tool that will keep your business in their homes and easily accessible for whenever they might need you.

Greeting cards are another great marketing tool businesses take part in when creating personal connections with their customers. Think of how you felt the last time you received a handwritten note or card. Helping your audience connect personally with your product allows them to envision how it fits into their lives. “Sending greeting cards to current customers is something 91.4% of businesses that practice life event marketing do” according to Hallmark Business Connections. Greeting cards can be a huge step towards customer loyalty and relationship building with your audience.

When paired together, calendars and greeting cards keep a consistent brand look with unified messaging across multiple mediums. According to Convert Cart, “Implementing product bundling strategies can lead to a 10–30% increase in revenues”. This means you can drive customer engagement by offering added value and convenience by encouraging customers to purchase complementary products together. Start to boost sales with calendars and greeting cards to enhance your business.

Business Benefits: Boost Sales with Calendars and Greeting Cards

How can you encourage customers to spend more without feeling like they’re being upsold? Bundling products provides a seamless solution to this awkward interaction. By offering these items together, you create a convenient package that adds value and convenience for the customer while naturally increasing their purchase amount without feeling the pressure. This strategy helps businesses by not only boosting their revenue but also positioning their brand as one that understands and caters to customer needs, not just making a sale. Bundles simplify the buying decision and gives customers a sense of added value and satisfaction because they are getting a deal. By cross-selling calendars and greeting cards, businesses can create win-win opportunities that benefit both their bottom line and their customers’ experience all while creating a lasting relationship with their audience.

How do you make sure your brand is memorable for new customers? The answer lies in using tools that provide consistent visibility and emotional connection. Calendars and greeting cards are powerful marketing products that accomplish both and they make sure your business remains relevant and valued by your audience. This combination helps businesses establish long-term relationships with their audience, building a foundation for repeat purchases and referrals. A loyal customer isn’t just a repeat buyer for your sales, they’re actually an unparalleled advocate for your brand. Calendars and greeting cards together can make your business unforgettable, strengthening customer relationships one thoughtful gesture at a time.

These tools work together to amplify your messaging across multiple touchpoints. Calendars keep your brand visible every day. Greeting cards, on the other hand, add a layer of personalization, making your outreach feel thoughtful and intentional. This pairing works exceptionally well for both B2B and B2C businesses because it creates opportunities to engage diverse audiences in ways that are memorable and consistent with your business and brand. When customers see your brand repeatedly across different formats it will reinforce trust and strengthen credibility. Calendars and greeting cards aren’t just marketing tools—they’re bridges to deeper, more lasting connections with your audience, ensuring your campaigns leave a lasting impression.

Business Strategies for Cross-Selling to Boost Sales with Calendars & Greeting Cards

Holiday campaigns are an ideal opportunity to boost sales with calendars and greeting cards. Customers are already searching for thoughtful, useful gifts, and pairing these products makes their decision easier while increasing your sales. Start by promoting greeting cards as an add-on for customers ordering calendars. Alternatively, encourage customers purchasing greeting cards to include a matching calendar to complete their set.

Don’t forget to highlight how the pair complements each other, such as coordinating designs or themes, to create a cohesive and appealing bundle that resonates with your audience.

Offering bundling discounts is a proven strategy. Customers love feeling like they’re getting more value for their money, and discounted bundles create an irresistible incentive. For example, offer a 20% discount when customers purchase calendars and greeting cards together or provide free shipping for bundled orders. Clearly communicate through email campaigns or sitewide sales of the savings they’ll receive by bundling instead of buying each product separately.

A targeted email campaign is one of the best ways to showcase the benefits of buying these products together while reaching your audience directly. Many businesses do this and they start with a catchy subject line, such as “The Perfect Pair: Calendars and Greeting Cards!” Inside your email, highlight the convenience and value of bundling these products, and include high-quality images of matching designs to inspire customers to enter your marketing funnel. Use segmentation to target specific audiences within your emails like previous buyers of calendars or greeting cards. This will help you stand out and create a more formal sense of understanding to your audience and customers. Then add personalized recommendations. Include a clear call-to-action, like “Shop the Bundle Now” and make sure it links directly to the product bundle on your website so your customers can access the bundle quickly and without having to retype the link. Be sure to test all your links before publishing your email to your customers inboxes.

Inspiring Ideas for Using Calendars and Greeting Cards Together

Looking for a way to make your holiday campaigns more impactful without the extra hassle? Send calendars featuring your brand’s logo, paired with a festive greeting card containing a personalized message. This combination spreads holiday cheer while keeping your business in front of customers year-round.

Want to make your events an unforgettable yearly tradition for your customers? Use calendars to highlight key dates and follow up with personalized greeting cards. This combination ensures attendees stay engaged before, during, and after your event. Feature event schedules or milestones in the calendar and send greeting cards afterward to thank attendees or share post-event updates. This approach reinforces your connection and keeps your brand top-of-mind.

Sending a beautifully designed calendar alongside a heartfelt greeting card makes your appreciation unforgettable. Let’s cover how 10 industries can boost sales with calendars and greeting cards.

Industries That Benefit from Cross-Selling Calendars and Greeting Card

Specific print products can be used to promote a business but there are a few that work better than the rest. From cross-selling opportunities and emerging trends to the biggest challenges standing in the way, let’s uncover just ten industries and how they can boost sales with calendars and greeting cards.

Photographers

• Specific Print Products Used: Custom calendars showcasing portfolio highlights or themed photography collections paired with greeting cards featuring individual prints or seasonal designs.
• Key Benefits for the Industry: Calendars provide photographers with year-round exposure in their clients’ homes or offices, while greeting cards offer a personal and artistic way to maintain client connections and encourage referrals.
• Cross-Selling Opportunities: Bundle calendars and greeting cards as a cohesive gift set for clients or sell them together as part of a seasonal promotion for holidays or special occasions.
• Challenges and Solutions: Balancing creativity with affordability can be a challenge; using streamlined designs or bulk printing options can ensure high-quality results while staying within budget.
• Emerging Trends in Print for the Industry: Incorporating augmented reality (AR) features in calendars to link to digital galleries or behind-the-scenes content, and using greeting cards to promote exclusive photography packages.

Retail

• Specific Print Products Used: Custom branded calendars highlighting seasonal sales on products and greeting cards for holiday promotions, special campaigns, or customer appreciation.
• Key Benefits for the Industry: Calendars provide year-round visibility in customers’ homes or offices, keeping the brand top-of-mind, while greeting cards add a personal touch during key shopping seasons, perfect for any retail business.
• Cross-Selling Opportunities: Bundle products for special holiday campaigns or loyalty programs.
• Challenges and Solutions: Retailers often face high competition during the holidays; pairing these products creates a distinctive and memorable brand presence that will set your business apart from the endless competitors.
• Emerging Trends in Print for the Industry: Interactive QR codes on calendars linking to exclusive deals or digital catalogs have been a huge hit recently with the influence of social media and technology.

Real Estate

• Specific Print Products Used: Calendars featuring property listings, neighborhood highlights, or market trends paired with greeting cards for client thank-yous or holiday greetings with your logo or image on them.
• Key Benefits for the Industry: Calendars act as a reminder of the agent’s services, while greeting cards build trust & foster long-term relationships. The real estate industry is always evolving and changing, make sure your clients choose you.
• Cross-Selling Opportunities: Offer calendars & greeting cards together as part of an appreciation package or closing gift. This will remind them of your services and kindness when they go to purchase another estate or recommend you to others.
• Challenges and Solutions: Balancing personalization with cost-effectiveness can be challenging but using branded templates reduces costs while maintaining impact.
• Emerging Trends in Print for the Industry: Custom calendars with AR features for virtual property tours.

Nonprofits

• Specific Print Products Used: Mission-driven calendars with impactful images or success stories, paired with thank-you greeting cards for donors. Card bundles can also be an effective sales tool when bundling products for a good cause.
• Key Benefits for the Industry: Calendars keep the organization’s cause visible, while greeting cards create a sense of personal connection and gratitude, which goes a long way in the nonprofit industry.
• Cross-Selling Opportunities: Pair calendars with greeting cards in donor appreciation packages or fundraising campaigns.
• Challenges and Solutions: Budget constraints can be an issue for nonprofit organizations but bulk printing lowers the cost and helps nonprofits maximize reach.
• Emerging Trends in Print for the Industry: Boost sales with calendars and greeting cards that are eco-friendly to align with sustainability goals have been very popular with the increase in awareness for the climate.

Healthcare

• Specific Print Products Used: Wellness calendars with health tips or reminders paired with greeting cards for patient outreach or seasonal greetings can bring customers back time and time again.
• Key Benefits for the Industry: Calendars provide practical value for patients, while greeting cards show care and build trust.
• Cross-Selling Opportunities: Use calendars and greeting cards to promote preventative care programs, activity programs or memberships, or new services.
• Challenges and Solutions: Communicating sensitive information effectively can be challenging but when you use calming designs and simple language it enhances engagement and reach for this persona.
• Emerging Trends in Print for the Industry: Personalized health calendars with QR codes for booking appointments.

Hospitality and Travel

• Specific Print Products Used: Destination-themed calendars with local attractions and events paired with greeting cards for guest thank-yous or seasonal promotions. Make the cards and calendars match for added branding and additional reach.
• Key Benefits for the Industry: Calendars encourage repeat visits by showcasing experiences, while greeting cards strengthen the personal touch of hospitality. This is a perfect combination for any artist or photographer
• Cross-Selling Opportunities: Offer calendars and greeting cards as part of loyalty or gift packages for frequent travelers.
• Challenges and Solutions: Balancing branding with guest preferences; using customizable templates ensures both.
• Emerging Trends in Print for the Industry: Interactive calendars with AR links to virtual tours or booking pages.

Education

• Specific Print Products Used: Academic calendars featuring events and deadlines paired with greeting cards for alumni or donor outreach.
• Key Benefits for the Industry: Calendars keep students and parents informed, while greeting cards enhance community engagement.
• Cross-Selling Opportunities: Use calendars and greeting cards in student welcome kits or alumni fundraising efforts.
• Challenges and Solutions: Ensuring broad appeal across different demographics; offering customizable options helps meet diverse needs.
• Emerging Trends in Print for the Industry: Digital-printed calendars with interactive event reminders.

Arts and Entertainment

• Specific Print Products Used: Calendars with event schedules or artwork paired with greeting cards for fan engagement or merchandise bundles.
• Key Benefits for the Industry: Calendars serve as collectibles, while greeting cards provide a personal connection to fans.
• Cross-Selling Opportunities: Combine calendars and greeting cards in themed merchandise packages or event giveaways.
• Challenges and Solutions: Balancing creative freedom with cost constraints; bulk printing with flexible designs can help.
• Emerging Trends in Print for the Industry: Limited-edition calendars and cards for exclusive collector appeal.

Graphic Designers

• Specific Print Products Used: Custom calendars featuring design portfolios or client work paired with greeting cards showcasing brand style or seasonal designs.
• Key Benefits for the Industry: Calendars act as year-round promotional tools, showcasing a designer’s versatility and creativity, while greeting cards offer a personal, artistic touch for client retention.
• Cross-Selling Opportunities: Designers can bundle calendars and greeting cards as part of client appreciation packages or use them to attract new clients through seasonal promotions.
• Challenges and Solutions: Balancing creativity with brand consistency; using cohesive design themes ensures both.
• Emerging Trends in Print for the Industry: Incorporating QR codes on calendars and cards to link to digital portfolios or design tutorials.

Marketing Managers

• Specific Print Products Used: Branded calendars with company milestones or campaigns paired with greeting cards for personalized client or partner outreach.
• Key Benefits for the Industry: Calendars ensure year-round visibility for campaigns, while greeting cards build emotional connections with clients, partners, and employees.
• Cross-Selling Opportunities: Use calendars and greeting cards together in B2B marketing strategies, such as client appreciation campaigns or partner loyalty programs.
• Challenges and Solutions: Managing tight deadlines and ensuring quality; working with a reliable printing service guarantees professional results.
• Emerging Trends in Print for the Industry: Using data-driven designs on calendars and cards, such as campaign performance stats, to reinforce value to stakeholders.

How to Get Started with PrintingCenterUSA

Simplified Process
PrintingCenterUSA makes creating calendars and greeting cards simple and stress-free. Select your preferred template, upload your images, customize your design, and place your order. We’ll handle the printing with speed and professional quality.

Custom Design Tools
Easily create designs with our instant pricing tool for quick quotes, the online design tool if you don’t have Adobe products, or our free downloadable Adobe templates for advanced customization. Whatever your skill level, we’ve got you covered.

Support Options
Our friendly customer service team is here to help with design questions, material selection, or navigating the ordering process.

Start creating today and experience how effortless it is to design and print with PrintingCenterUSA!

Bundle Your Products Today!

Pairing calendars and greeting cards is a powerful way to grow your business, build customer loyalty, and increase sales. Now is the perfect time to take advantage of this strategy and create products that leave a lasting impression.

Ready to get started? Explore our printing options at PrintingCenterUSA.com. It’s never been easier to elevate your marketing and connect with your audience.

The post How Calendars & Greeting Cards Can Help You Build Customer Connections and Boost Sales appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

6-minute read

“At Sway Influencer Management, we work primarily with influencers, especially comedians, who want to sell merchandise online. Many of them have large audiences but lack the time or expertise to manage their own online stores. We offer a full-service merchandise solution, including discussing product ideas, creating designs, setting up online stores, and handling everything from fulfillment to customer service and tax compliance.” -Emily Kirsch, founder and owner of Sway Influencer Management

Transcript from Behind the Print with Emily Kirsch

Zoe Fisher: Welcome back to Behind the Print, the podcast where we feature industry leaders and uncover the creative minds and businesses behind the world of professional printing. Our mission is to provide you with inspiring, actionable resources that elevate your business projects, accelerate your journey, and excel your profit and print.

Today, we have an incredible guest with us: Emily Kirsch, founder and owner of Sway Influencer Management. Emily, welcome to the show!

Emily Kirsch: Thank you for having me, Zoe! I’m excited to be here.

Zoe Fisher: We’re thrilled to have you! Let’s start with an introduction to your work. Emily, who does Sway Influencer Management serve?

Emily Kirsch: At Sway Influencer Management, we work primarily with influencers, especially comedians, who want to sell merchandise online. Many of them have large audiences but lack the time or expertise to manage their own online stores. We offer a full-service merchandise solution, including discussing product ideas, creating designs, setting up online stores, and handling everything from fulfillment to customer service and tax compliance. Essentially, we take care of all the behind-the-scenes tasks so they can focus on connecting with their fans.

Zoe Fisher: That sounds amazing! You must make a significant impact on their ability to grow their brands.

Emily Kirsch: Absolutely. Our goal is to create a low barrier to entry for them. For example, we offer two main options: fully dedicated online stores or inclusion in The Comedy Outlet, a site that showcases multiple comedians’ merch. The latter is great for those just starting, as there’s no upfront cost or risk involved.

Zoe Fisher: How do you determine the right marketing techniques or products for your clients?

Emily Kirsch: It starts with understanding their audience. Many of our clients ask their fans directly about what they’d like to see. Lifestyle and relatability play a big role. For instance, one comedian’s audience loves our custom muumuus and calendars—products that align perfectly with their vibe.

Zoe Fisher: Speaking of calendars, I understand you’ve been working with PrintingCenterUSA on those for years. How’s that going?

Emily Kirsch: It’s been fantastic! Calendars are one of our best-selling products. We’ve been creating them for about seven years, and working with PrintingCenterUSA has made the process so much smoother. The pricing and quality have been excellent, and our clients’ fans absolutely love them.

“We’ve been creating [calendars] for about seven years, and working with PrintingCenterUSA has made the process so much smoother. The pricing and quality have been excellent, and our clients’ fans absolutely love them.” -Emily Kirsch, founder and owner of Sway Influencer Management

Zoe Fisher: That’s wonderful to hear! What drives your ability to connect and collaborate with so many influencers?

Emily Kirsch: It’s been entirely through word-of-mouth referrals. My very first client is still one of my top sellers, and she has referred many others to me. Trust is crucial in this industry, and those personal recommendations make all the difference.

Zoe Fisher: Trust definitely plays a huge role. Do you think it helps you stand out from others in your field?

Emily Kirsch: Without a doubt. When influencers know they can trust someone to handle their brand with care and deliver on promises, it makes a big difference. Their reputation is on the line, so we ensure everything we do aligns with their values and expectations.

Zoe Fisher: With social media constantly evolving, how do you think it has changed the role of talent management and graphic design?

Emily Kirsch: It’s changed a lot, especially with advancements in AI. While some of the innovations are exciting, many people are craving authenticity. Audiences want to connect with real people, and that’s why many of our clients thrive—they bring their genuine selves to the table.

Zoe Fisher: Authenticity is definitely key. How do your clients balance planned content with improvisation?

Emily Kirsch: It’s about finding a happy medium. Some clients plan segments while leaving space for spontaneity, especially during live events or social media interactions. This approach keeps their content engaging and relatable.

Zoe Fisher: That’s a great strategy. What common mistakes do you see businesses or influencers make in their marketing?

Emily Kirsch: The biggest mistake is copying what others are doing instead of finding their own voice. It’s essential to stay authentic and stand out in a way that aligns with your brand.

Zoe Fisher: Great advice! Looking ahead, what challenges are you currently facing?

Emily Kirsch: One challenge is identifying which influencers will succeed with merchandise. Sometimes, even those with huge followings struggle to convert that into sales. It’s a learning process, but we always aim to provide the best support possible.

“The biggest mistake is copying what others are doing instead of finding their own voice. It’s essential to stay authentic and stand out in a way that aligns with your brand.” -Emily Kirsch, founder and owner of Sway Influencer Management

Zoe Fisher: That sounds like a thoughtful approach. So, if you had a completely free day outside of work, how would you spend it?

Emily Kirsch: Honestly, I’d probably take a nap! With Black Friday planning, things have been hectic. But I’ve also been wanting to take a masterclass on AI to explore how it could optimize my business.

Zoe Fisher: That’s a fantastic idea! Lastly, how can our listeners get in touch with you?

Emily Kirsch: You can email me at emily@swayim.com or visit my website at swayim.com. It’s still under construction, but email is the best way to reach me.

Zoe Fisher: Thank you so much for joining us, Emily. It’s been wonderful hearing about your journey and insights.

Emily Kirsch: Thank you, Zoe! I’ve enjoyed our conversation.

Fun Fact: Did you know that calendars are one of the most popular custom products for influencers? With the right design and printing partner, they can become a fan favorite!

Zoe Fisher: That’s a wrap on another episode of Behind the Print. If you’ve enjoyed today’s show, don’t forget to grab a sample pack from PrintingCenterUSA.com for your next print project. Until next time, keep those creative sparks flying, and remember, there’s always more to discover Behind the Print.

Order Now!

From custom calendars to unique print merchandise, products come in all shapes and sizes with endless possibilities. For Emily, PrintingCenterUSA has been a trusted partner, helping her create high-quality calendars that resonate with her clients’ fans year after year. These calendars have become a cornerstone of her business, showcasing her dedication to delivering products that truly connect. Order your calendar, book, or magazine today and bring your creative vision to life!

The post Behind The Print: with Emily Kirsch, Owner of Sway Influencer Management appeared first on PrintingCenterUSA.