Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

14-minute read

“There are three types of readers: the headline skimmer, the highlight hunter, and the detail digger. My print materials are built for all three.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Transcripts from Behind The Print with Debbie Stevenson

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Luxury Real Estate Unlocked and I’m joined today by broker and licensed Texas auctioneer from Cooper Sotheby’s International Realty. We have Debbie Stevenson!

Debbie Stevenson: Hi. Nice to meet everyone.

Zoe Fisher: We are so glad to have you on the show, Debbie! I just have to know, who do you serve as broker?

“I do what we call the spec books… I want my style, my way, when I’m showcasing my properties.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Debbie Stevenson: I sell a lot of property along I 35 between Austin and Waco. Our brokerage is based in Austin, and we specialize in acreage properties, usually 10 to 20 acres, including luxury, equestrian, farm, and ranch homes.

Zoe Fisher: That sounds amazing! So, for those equestrians and specific niche industry people who are looking to buy a property, how do you help those people?

Debbie Stevenson: It depends on the type of horse. Quarter horses, which are common in Texas, usually need a 12 by 12 stall and larger arenas. Warmbloods and dressage horses, which are much bigger, need at least a 16 by 16 stall but often a smaller arena since their work is more precise. For eventing or jumping, they need both small and large arenas. In Texas heat, most competitive owners prefer a covered arena to protect coats and prevent overheating. As for land, you need at least an acre and a half per horse, and for cattle, around two to two and a half acres per head.

Zoe Fisher: Interesting! So, how does your agency stand out from other real estate professionals that do this too?

Debbie Stevenson: Sotheby’s began over 300 years ago in London as an auction house focused on art and people’s most prized possessions. It eventually moved its headquarters to New York and expanded into real estate in the 1970s. The brand brings a legacy of luxury to the housing market and is well suited for buyers who value privacy, often with multiple properties. With Debbie’s Texas auctioneer license, her team can offer full service support, from acquiring estates to helping clients navigate agricultural exemptions that are key in Texas, where property taxes can be steep.

Zoe Fisher: That legacy and specialization truly set your brokerage apart.

Debbie Stevenson: We are very focused on quality in our advertising. Everything is carefully controlled and consistent, from the logo to the overall presentation. The Sotheby’s brand is instantly recognizable and represents the highest standard of service. Everyone who works under the name is expected to be experienced and uphold that level of excellence.

Zoe Fisher: And I love how you mentioned luxury because just looking over some of your printed files that you print with us, oh my goodness, it screams luxury. How do you use print to stand out in the equine real estate industry?

Debbie Stevenson: I’m a little different from the typical broker because I started out in journalism, working as a war correspondent for Reuters. That background shapes how I market properties. MLS platforms limit how many words and photos we can use, so I create printed spec books that tell the full story, especially for large, high value properties.

For example, I have a listing in Belton that includes a main house, a carriage house, 13 acres, 23 geothermal wells, backup power, and engineering designed to withstand Texas weather and rising creeks. Buyers need those details, and I make sure they get them. I write and edit all my materials myself. I like things accurate, custom, and styled my way.

Zoe Fisher: And that’s just so interesting how you can fit so much into one little book and have all those details in there for all those different types of clients.

Debbie Stevenson: It goes back to my newspaper days. We had to fit a lot of information into a limited amount of space, so every word mattered. If a reporter turned in a 12 inch story and we only had room for 10, it was the editor’s job to trim it down while keeping the key message intact. That taught me how to write clearly, use bullet points, and get the most out of every sentence. These are skills I still use when creating marketing materials for listings.

“Those two search engines, Zillow and Realtor.com, are only as good as the agent input. But with print, you can tell the full story.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so interesting. I never even thought about it like that, but even in my work, I totally see what you’re saying, where you have to shorten things up, make it nice and tidy, stay specific to the point.

Debbie Stevenson: See! Right there! I can totally change things up. Yeah, we can lose the word “totally” and gain a line!

Zoe Fisher: True! So, what major milestones have defined your career?

Debbie Stevenson: I lost my mother early in life, but she left a lasting impact. She was from England, loved Reuters and art, and took me to Sotheby’s in London as a child. Journalism was my first career, and it aligned well with the military lifestyle since my husband and I moved frequently.

Eventually, I needed a change. I had covered difficult stories like the Fort Hood shooting, and I reached a point where I wanted something different. Real estate had always been a passion. We had acquired and flipped properties over the years, so it felt like a natural next step.

I never forget my roots. Whether it’s a three hundred thousand dollar home or a three million dollar estate, I bring the same dedication. Joining Sotheby’s felt like a full circle moment for me and would have made my mother proud. I was invited to co-list a forty acre property in Ding Dong, Texas, and that led to a call from Mary Lou York, the sales manager at Sotheby’s, who said, I have been told that if I don’t bring you in, I am missing out.

From that moment on, she welcomed me into the Sotheby’s family. We spoke weekly until she passed, and her warmth and charm made the transition unforgettable.

Zoe Fisher: That’s amazing. You’ve done so much! For my next question, I’m wondering what are some challenges holding you back in the industry right now?

Debbie Stevenson: I think one of the biggest issues has been the lawsuit for the buyer commissions with the National Association of Realtors. As a former journalist, one of the biggest frustrations for me was I know the reporting pool and I know how they work. It’s not that they wanted to feed us misinformation. That couldn’t be furthest from the truth. They were feeding what they were being given. And most reporters particularly out in Missouri where the lawsuit originated have probably only owned one or two houses, if they’ve even owned a house.

It’s not a high paying profession by any stretch of the imagination, but it’s a powerful profession. But if you are reporting on something you really don’t know about, you’re going to defer to the experts and that the only experts who are talking, the plaintiff’s attorneys, well, of course you’re getting that side of the story.

The National Association of Realtors who were supposed to represent her was just paralyzed. They didn’t do any of the talking. They left it to those of us on the ground to pick up the pieces and explain to everybody. Buyer commissions are not set in stone. No commission has ever been set in stone, but so where did this three and 6% come up? It’s simple. When you are setting or calculating your income, you look at what it takes to survive where you are living. Lawyers do that. The I can guarantee those plaintiff’s attorneys did that. Doctors do that. Your employer has done that. And they’re going to base how much they pay you based on that too, so they can attract talent, but also so that they can afford to keep their operations wherever they’re operating.

Well, when you look at the average sale price per house, it doesn’t matter whether it’s 3 million in California or 300,000 in Killeen, Texas. Okay. You calculate. I make, one sale per month. Okay, this is, what it costs for me. I have to buy that $300,000 house too! I have $300,000 level overheads and where it came was the national average, no matter where you are applied. And that was where that 3% it takes. 12 sales at this amount, earning 3% after I pay my taxes, my brokerage fees, my overhead. This is what it takes for my mortgage and my utilities and my expenses, to send my kids to school, to put clothes on my back, to keep my car running, to run you around to find that next $300,000 house, right? And so that was where that average set in. And then most the sellers & the listing agent would negotiate the actual commission rate. And that would be then published on MLS as a 50 50 split. So, if the listing agent had negotiated 5%, it was two and a half percent posted on MLS. Then you bring us the buyer, you’re going to get 2.5%. The listing agent obviously was getting two and a half percent as well.

In some cases, if a client wanted full staging, I would negotiate a 7% commission. That extra 1% went to me because I was handling the staging myself. I maintain a warehouse, purchase and transport furniture, replace damaged items, and rotate pieces to keep listings fresh. That was where some misunderstandings came from.

It’s not that we can’t publish that. It’s that the buyer has to now advertise to the buyer’s agents. They will say, “Okay, you’re going to get this if you come to us.” So, now the buyer’s agent has to say, “Is the seller willing to do?” Now the seller doesn’t always say, yes, I’m going to do this upfront. As the listing agents, we now have to say, “Do you want to do this? And if you do, what do you want to offer them?”

They may be paying me my 3% because I stick as a listing agent. That is my minimum, depending on what else you want, and I call it a fee. I don’t call it a commission, but sometimes for other people, because it’s still a negotiation item, I will still say, “You know what? You’re a repeat client. I’m gonna give you a discount”, or “This is gonna be such a quick sale, let’s just go ahead and lower it.”

And sometimes if the costs are more than we envisioned, I will say, look, I’ll knock some off of mine. But at the same time, nothing is set in stone. That’s a violation. That’s what we were accused of doing, and that couldn’t have been further from the truth. Even if we do have it in the contract, I’m earning three or two or 4% sometimes.

It just to get the place sold. We’re gonna help. The seller, or the buyer. We come together and we say, look, this, seller is so tapped. This buyer’s lender requires this. Let’s deduct and let’s get them to the closing table. So nothing was absolutely ever set in stone, but all these headlines have now created such confusion.

The NAR has really received an industry backlash because of this. But the confusion now is set, and we have to really sit down, and that has probably been the biggest uphill battle that most of us have faced. Plus, and it couldn’t have come at a worst time in which interest rates have been climbing and all the talk of tariffs and how expensive things are going to be. And then we got people sitting on 2% interest rates and saying, I want to sell my house because I don’t want to have to pay a 7% mortgage. So, all of those factors have created a perfect storm in real estate that we’re now having. You have to be really on top of a game to know how to navigate that and work through it. But if you think about 7% interest rate. Gosh, that’s frightening, right? Yeah. Look at the historic high was 18% at the end of Jimmy Carter’s term, and you look at the historic low, which was the COVID Pandemic at 2%, which I’m sitting on, 7% is the average and the prices are coming down.

It was a bubble market. Now they’re coming down. So even though your interest rate’s gone up, your housing prices come down. So, we’re averaging out. But that needs to be explained.

“She told me, ‘Debbie Stevenson, if I don’t bring you into Sotheby’s, I’m missing out.’ And from then on, we’d start every call with, ‘Well good morning, Debbie Stevenson.’ ‘Well good morning, Mary Lou York.’” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Zoe Fisher: That clears things up! Thank you for explaining it so thoroughly.

Debbie Stevenson: That was the whole premise of the lawsuit. The claim was that commission rates were set in stone or being pooled. Some agents who were interviewed seemed unsure about the situation, and honestly, many of us were confused too. Our trade association, the one being sued, was not speaking publicly, so we were left wondering why we were being targeted.

If you understand antitrust laws, then you know that conspiring to set a commission rate is illegal. Even just saying out loud, “I charge six percent and that is standard,” can be a violation. Everything in real estate is negotiable, including commissions. And personally, I have no issue negotiating up if I am doing more work. Agents need to understand their worth and stand behind the value they bring.

Zoe Fisher: So, if you had a day completely free to spend however you’d like, would you be with the horses?

Debbie Stevenson: Of course. Although my horse had other ideas last week. I went up to him after an open house. It was one of the warmer days we have had in Texas, definitely a reminder that summer is still coming. My horse was bred in Canada and came down from Montana, so he is not quite acclimated to the Texas heat.

He was in his stall, saw me coming, and bolted out, turned around, and looked at me like, “Not today, Josephine.” The weather was just too much. He stopped at a distance, and every time I stepped forward, he stepped back like, “Nope.” I told him, “Bear, I am still in my open house clothes. Do I look like I am ready to ride?”

“Everything is negotiable in real estate. But that old saying, “until you hear no, it’s negotiable” includes commissions! And I can promise you I’ll negotiate up. You start wanting more and more from me, I know my worth.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so cute. Aw, we’re up here in Montana too, so I’m right there with him. I totally feel his pain

Debbie Stevenson: He’d probably love to talk to you right now.

Zoe Fisher: Awesome, Debbie. Tell me how can our listeners get in touch with you or work together?

Debbie Stevenson: My website is DSCentralTexasRealtors.com. that’s DS as in Debbie Stevenson, Central Texas Realtors with an S. You can also find me on Facebook at Debbie Stevenson Realtor or call me at (512) 468-8210.
If I do not pick up, please send a text.

Zoe Fisher: Thanks Debbie!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

More Than a Home, It’s a Legacy

Debbie Stevenson brings passion and precision to Texas real estate. With a background in journalism and a talent for storytelling, she uses print to elevate every listing. From custom spec books to stunning visuals, her work shows that print is a powerful tool in building trust and creating lasting impact. Order today!

Listen to the full episode on Spotify or check out the interview on YouTube!

The post Behind The Print: Luxury Real Estate Unlocked with Debbie Stevenson appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

12-minute read

“PrintingCenterUSA has really enabled me to take off and we’ve gotten our price point down to only $25 a month with free shipping, which is kind of amazing considering how many things are in the box and your very reasonable prices have helped us do that.” Angelique Reisch, CEO and Founder of Tiny Values

Transcripts from Behind The Print with Angelique Reisch, CEO and Founder of Tiny Values

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Building Character from the Start, and I’m here with Founder and CEO of Tiny Values Angelique Reisch!

Angelique: Hi, how’s it going? I am so excited to be here!

Zoe: We are so glad to have you! I have been well, how about you?

Angelique: I’m doing great. Busy. It’s May, and things are nuts with the kids in school and busy with business, so it’s fabulous.

Zoe: For sure. And summer’s coming up too. It’s almost here.

Angelique: Good, good. Glad to hear it.

Zoe: So can you just start by telling us about Tiny Values and who you help?

Angelique: I would love to, yes. So, Tiny Values is a monthly subscription box for ages four to seven, designed to teach a new core value each month. We help parents teach their kids kindness, gratitude, courage, resilience, independence, and patience. Each box contains a book, a hands-on project, a workbook, discussion cards, and a surprise gift. While the kids absolutely love learning to manage their anger or practice empathy, we really aim to help parents. Teaching these tricky concepts can be tough. We make it engaging and easy for families to learn together.

“We pack as much value as we can into each box knowing that parents are on a tight schedule. As an emotionally driven brand, that has definitely been something we’ve overcome the learning curve on and really tried to create a product that is easy for parents to use.” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: Right? And those are such tricky and hard concepts to teach to young minds. Even some adults today don’t have some of those values that are taught in your subscription boxes. So how do they use those different products to learn?

Angelique: Great question. I worked at Pixar for 15 years, and at Pixar, everything is about story. “Story is key” echos in my Pixar mind. We start every box with a story where kids meet a character facing a value-related struggle. They’ll see the character struggle, learn a clever tool to help them, and then watch them overcome that challenge using the tool. What’s really cool is that this tool is usually also the hands-on project in the box. So, our children get to actually practice what they just learned in the story.

Zoe: Right. That’s super cool! It reflects the character in the book to how they can use it in real life.

Angelique: Exactly. And then they’ve got an activity book as well, which is really cool because we try to make it fun using word scrambles and mazes and all the while we’re reinforcing the theme of the month.

Zoe: Totally. So are there any other programs like this, or what do you think makes you stand out?

Angelique: That’s a great question!

Angelique: While there are other book series about character building, we do things a bit differently. Many of those books anthropomorphize their characters, meaning they give human traits to animals like a fox struggling with patience or a dot that’s angry. For me, I think that just makes it harder for kids to truly connect with the story.

Angelique: That’s why our characters are adorable human kids, like Carlos, who loves soccer and mac and cheese, and also has trouble with anger. When kids see a character just like them facing a similar struggle, they think, “Hey, what works for Carlos might work for me too!” That’s one big way we stand out. The other is our hands-on approach. Books are wonderful, but when kids can actually do a project that brings the lesson from the book to life, that’s when the learning really sticks.

Zoe: I totally agree with you. Seeing it on another kid who’s just like them, who they can find similarities with, makes it that much more impactful.

Angelique: Yeah, exactly. My expert personal opinion!

Zoe: So tell me about some of the milestones that have helped define Tiny Values.

Angelique: Okay, so I love this question because you guys at PrintingCenterUSA are actually really pivotal to this. So, I’m going to back up and tell you a little story when I first started the business. I would curate the children’s books based on the value I wanted to teach that month. I would read hundreds and hundreds of books before picking my favorite that was most aligned with my vision. I’d build the project around that chosen book and we would ship the book with the project.

Over the last few years, prices have increased and shipping these big hardbound books was just getting too expensive. I wanted to bring our price point down, and I knew that we were at a turning point for the company. I decided, “Okay, I’ve always wanted to write my own children’s book, let’s try this!” PrintingCenterUSA was already printing my activity book, so I knew I had no print worries.

What that’s done for Tiny Values has given me the freedom to create these really relatable characters and then to teach exactly the tool that I had in mind. No more sifting through endless pages to find the right message. I know exactly what I want the kids to learn and I know exactly what cute character is going to be able to teach them most effectively. PrintingCenterUSA has really enabled me to take off, and we’ve gotten our price point down to only $25 a month with free shipping, which is kind of amazing considering how many things are in the box. Don’t forget to order one for your child! PrintingCenterUSA has very reasonable prices that have helped us do that, so I’m thrilled to answer that question.

“I think books are wonderful, but when you can then take that book and create a project that is hands-on and they get to really practice what they’re learning in the book, that’s when I think it really comes alive for our kids.” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: Well, we are so lucky and fortunate that we got to help you on that and just get the project off the ground and make it something truly yours, not something borrowed. It’s completely original and that’s so cool! So have you had to overcome any challenges in creating your own business and promoting an emotionally driven brand?

Angelique: Yes, absolutely. I think one of the biggest challenges is parents are so busy these days, and I get it, I have two kids. I’m busy with work, between getting them home, homework, activities, bed, it’s like there’s no bandwidth for extra stuff. We knew we had to stay original and streamline the process for parents. We know who our customers are, I know what it’s like! We want you to be able to get the most value in the fastest amount of time possible. We pack as much value as we can into each box knowing that parents are on a limited schedule. As an emotionally driven brand we have overcame our learning curve with creating a product that is easy for parents to use.

Zoe: Yeah, for sure. Parents are so busy these days, it puts that emotional learning to the side, so you’re really giving them a leg up in that aspect. Giving them the tools to empower their kids and say, “Hey, let’s work on this for 30 minutes or even 10 minutes, and see what we can do together.”

Angelique: Exactly. And get that really quick parenting win, for sure!

Zoe: Yeah, totally. So you use print a lot in your subscription boxes. That’s really cool.

Angelique: Yeah, absolutely. We print our booklets and activity books through you guys. We can deliver so much value through information that way. I like that it’s tangible and the kids can hold it, draw on it, take it with them. This is so much different from online learning.

Zoe: Totally. If Tiny Values were in every home in the country, what change would you hope to see in the world?

Angelique: Oh my gosh. I feel like there’s a change with each value we offer. I’ll just go through a few. I think that one of my favorites is the love box. What we teach kids is that they’re loved unconditionally no matter what, because I don’t think that kids fully understand that. It’s very clear in the book. It’s sharing the message of no matter what you do, you are going to be loved. You’re surrounded by a circle of loving people in your life that love you. And then they create this beautiful project where they get to print pictures of all the people that love them, and it hangs in their room so they know they’re loved.

Angelique: For our Empathy Box, they learn how to step in another person’s shoes. So maybe they’re at school and someone’s sad. They learn how to empathize with that person and comfort them. They learn how to spread kindness in their home and then go spread kindness in the world. Our boxes are just spreading wonderful things throughout the world, and we’re hearing wonderful stories come back to us from the kids who have completed them.

“I worked on Inside Out for three years. Watching how those characters were able to connect with kids and teach them about complex ideas and emotions, really was a huge inspiration for this business. I thought, ‘if we could do that for all the values, we could help kids empathize and help them be more kind and help them be more patient.'” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: That’s just life-changing for some people, I’m sure. Thank you. So, Angelique, I have a question. What was it like going from working at Pixar to starting your own brand?

Angelique: Oh my gosh, overwhelming. There’s so many things I would do differently now looking back. So many things. But so many things carried over as well. Making movies, connecting with kids. I worked on Inside Out for three years. I was the character lighting lead, so I worked closely on Joy, on Anger, Disgust, Fear, Sadness and the human characters. I think that watching how those characters were able to connect with kids and teach them about complex ideas and emotions really was a huge inspiration for this business. I was like, “Oh my gosh, what if we could do that for all the values, and use these characters to really help kids empathize and help them be more kind and patient?” It was overwhelming and a little crazy. But I’m here, we have a product, and I’ve learned a ton. And it’s fun, exciting, and terrifying every single day.

Zoe: Wow. That’s so interesting because when I first watched Inside Out, and it’s now one of my favorite movies, I was thinking the same thing, like, “Why don’t they come up with an Inside Out that has just all the emotions teaching all the things?” I’m so glad you tackled that and just knocked it out of the park.

Angelique: Thank you!

Zoe: So if you had a day completely free to spend however you’d like, and you weren’t working on Tiny Values, what would you be doing?

Angelique: Definitely with my family. I love exploring nature outside, so I think we’d be somewhere geocaching, hiking, having a picnic. Just a nice spring day outside exploring, my son would be catching lizards and my husband would be chilling.

“I always say, we spend so much time and energy, teaching them soccer and music, and these things are wonderful and important. But let’s not forget about kindness, patience, confidence, resilience, independence, and friendship.” Angelique Reisch, CEO and Founder of Tiny Values

Zoe: Wow, that sounds just so fun. So where can our listeners explore your helpful tools, find more info, or order a subscription box?

Angelique: Yeah, we’re at TinyValues.com. On Instagram @Tiny Values, and Facebook, @TinyValuesTeam. Please join us and follow along! We have lots of fun freebies if you want to see if Tiny Values is a good fit for your family. No matter what you choose, I truly believe prioritizing teaching kids values is so important. We spend so much time and energy on things like soccer and music, which are great, but let’s also remember to nurture kindness, patience, confidence, resilience, independence, and friendship. #TinyValues

Zoe: Totally. I love it. You heard her, check them out on Facebook at Tiny Values Team, Tiny Values on Instagram, and TinyValues.com.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Printing a Brighter Future

Angelique Reisch and Tiny Values are proof that meaningful design can offer healing. Her work brings comfort to families when they need it most, turning struggle into understanding, and confusion into clarity. At PrintingCenterUSA, we’re proud to support her mission by delivering high quality printed programs that feel worthy of the children they help. Whether you’re planning a tribute or building a heart led brand, print has the power to hold space for the moments that matter. Order today!

Listen to the full episode on Spotify or check out the interview on YouTube!

The post Behind The Print: Building Character from the Start with Tiny Values appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

11-minute read

“I feel like even though we’re public information… if you’re able to make people smile while also keeping them informed, that’s really something special.” Nick Tomecek, Okaloosa County Public Information Officer

Transcripts from Behind The Print with Nick Tomecek, Okaloosa County Public Information Officer

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Photojournalism Meets Public Information. I’m here with the current Public Information Officer from Okaloosa County in beautiful Northwest Florida, Nick Tomecek.

Nick Tomecek: Hi Zoe. Good to see you!

“Calendars…when you have a talented staff of photographers, you get great images and people like to look at great images on their calendars.” Nick Tomecek, Okaloosa County Public Information Officer

Zoe Fisher: Good to see you too. Sounds like a beautiful day in Destin and Fort Walton Beach.

Nick Tomecek: Absolutely. Just another gorgeous day here on the Gulf Coast.

Zoe Fisher: Sounds amazing. You must be tempted to head to the beach.

Nick Tomecek: Definitely.

Zoe Fisher: Nick, can you share a bit about your career journey, from journalism to public information?

Nick Tomecek: I started in photography back in Kentucky, fell in love with photojournalism, and wanted to work for newspapers. I studied journalism at the University of Kentucky, worked at the student newspaper, and learned photography with film. I enjoyed telling people’s stories through images and caught the journalism bug early. Over the years, I freelanced and moved between newspapers across the country before deciding I wanted to work and live in Florida.

I applied to as many newspapers as I could and landed here in beautiful Destin and Fort Walton Beach. I worked at a local newspaper for about twenty years. If you stay long enough, they eventually promote you, so I became an editor for digital content. After some time, I felt I was reaching the end of my journalism career. I saw an opportunity with Okaloosa County government, doing similar work in public information, and made the transition. Now, I take photos, promote the county, and deliver information to the public with the help of a great team of creative people.

Zoe Fisher: I love that you have a team all working together. That sounds like so much fun.

Nick Tomecek: It definitely is.

Zoe Fisher: What is your day-to-day like as a public information officer?

Nick Tomecek: Our job is right in the title, we inform the public. We share what their county government is doing and how taxpayer dollars are being spent. We cover everything from water and sewer projects to the library co-op. Many people don’t even know about these services, so we spread awareness using social media, traditional press releases, and live coverage of county meetings. One of the biggest responsibilities is hurricane and storm preparation. Here on the Gulf, hurricane season starts June 1st, and public information is critical before, during, and after any storm. When disaster strikes, people crave information. The more they know, the better they feel and the faster they recover. We also work closely with our five elected county commissioners. Thankfully, here in Okaloosa, they work well together with staff to get things done, which is not always the case elsewhere.

“One of the big things is photos and videos. When you’re on scrolling on social media, you don’t want to read a wall of words. A picture really does say a thousand different things. So, grab the audience and let them know what we’re doing, using our skills as photographers, using our skills as communicators. And writing, is also a big part of it!” Nick Tomecek, Okaloosa County Public Information Officer

Zoe Fisher: That is such important work. I love that you all do it as a team.

Nick Tomecek: It definitely takes a village.

Zoe Fisher: You mentioned that some topics can be a little boring for the public. How do you keep those topics engaging?

Nick Tomecek: Photos and videos are key. When you’re scrolling on social media, you’re drawn to visuals, not walls of text. A great photo can tell a story in seconds. We use photography and creative writing to grab attention, making sure the content is informative but also fun and engaging. Our goal isn’t to cause controversy but to keep the public informed in a way that feels approachable and interesting.

Zoe Fisher: I agree. Good visuals are what pull me in too.

Nick Tomecek: Exactly. A strong visual presence helps make even government news feel fresh and accessible.
We also use both digital and print media to reach different audiences.

Zoe Fisher: Speaking of print, one of my favorite pieces you created was your hurricane preparation booklet.
How exactly do you use print?

Nick Tomecek: People really value having a printed hurricane guide. We distribute them through libraries and administrative offices, and during our Hurricane Preparedness Expo, which we call Florida’s Greatest Hurricane Preparedness Party. The booklet includes important phone numbers, shelter locations, evacuation plans, and other essential information. It is small enough to fit in a hurricane kit, so people can still access critical info if power or communications go down. Every year, we update it with fresh information and send it to PrintingCenterUSA for production.

Zoe Fisher: I love how it turned out. It looks amazing.

Nick Tomecek: Thank you. We are proud of it.

“Everybody has a story, as you know. And so telling that story in a way that invites people to learn about it, invites people to experience with you the things that you’re doing…you’re still able to keep people engaged.” Nick Tomecek, Okaloosa County Public Information Officer

Zoe Fisher: Are there other print projects that have helped amplify your message?

Nick Tomecek: Calendars have been very popular. We started creating them a few years ago, featuring beautiful photography of local nature and landmarks. Residents love them, especially because they are free. Our team has some very talented photographers, and the calendars showcase the beauty of Northwest Florida, from beaches to woodlands. We also produce an annual report for the county. It highlights the accomplishments of each department with strong visuals and clean design, helping people stay informed about their local government.
Another piece is the Parks Guide, a printed resource listing all the parks and recreational facilities.

Zoe Fisher: I love your calendar, especially the April rainbow photo over the island and the August octopus shot.
They’re adorable and really showcase your team’s talent.

Nick Tomecek: Thank you. The rainbow shot was captured by someone on our tourism team who launched a drone from his office. The octopus photo was taken by a marine biologist on our coastal team. He’s passionate about showcasing less celebrated sea life like octopuses, rather than just the popular dolphins and turtles. Myself and another teammate, Ed Vincent, contribute a lot of the land-based photography you see too.

Zoe Fisher: That is so fun. I love hearing those backstories.
The calendar is free, but how is it funded?

Nick Tomecek: It is funded by our airports department, which operates as an enterprise fund, meaning they generate their own revenue. Tourism taxes also help support projects like these. When people stay in short-term rentals or hotels, they pay an additional tax that helps fund tourism and promotional efforts like our calendars.

Zoe Fisher: That is awesome. What has been one of the most meaningful moments in your career?

Nick Tomecek: It’s not just one moment, but the overall feeling of doing good work. When someone approaches us to say they loved a photo or a video we made, it reminds me why we do this. If we can make people smile while keeping them informed, that’s success to me. It elevates government communication into something positive and impactful.

Zoe Fisher: I completely agree. Keeping people informed in an engaging way makes all the difference.

Nick Tomecek: Absolutely.

Zoe Fisher: What can small businesses or other creatives learn from public communication strategies?

Nick Tomecek: A lot. Marketing and public communication are very similar. It is all about storytelling. If you can invite people to experience your story and engage with your brand in an authentic way, you will build an audience. Use visuals, stay consistent, watch trends, and always aim to connect with people where they are. The same principles that work for government communication work for small businesses too.

Zoe Fisher: That is fantastic advice. Every business can benefit from that mindset.

Nick Tomecek: Definitely.

Zoe Fisher: Now for a fun one. What would your perfect unplugged day look like?

Nick Tomecek: Outdoors, definitely. In 2004, my brother and I hiked the Appalachian Trail from Georgia to Maine. Backpacking is a big passion of mine. I love camping, kayaking, cooking outdoors, and just listening to the wind through the pine trees. Recently, I went camping alone, caught a fish for once, and just relaxed.
At home, I enjoy watching reruns of old-school Law and Order. Being a dad to my twelve-year-old son is also the best part of my life.
He is into video games and scouting, and we camp together sometimes too. Overall, I live a very full and happy life.

Zoe Fisher: That sounds amazing. Sometimes it’s important to pause and appreciate those moments.

Nick Tomecek: Absolutely.

Zoe Fisher: My CSR mentioned you love our hold music. Is that true?

Nick Tomecek: Yes. I called PrintingCenterUSA before our chat today, and I actually asked the team to put me on hold just so I could hear the music. It is catchy. Most companies have boring hold music, but yours is fun and memorable.

Zoe Fisher: I am so glad you like it. You are not the first person to say that.

Nick Tomecek: It is awesome. I have never asked another company to put me on hold just for the music.

“Use that social media, see what the kids are watching as they say, and implement those tactics and those strategies. And you’re gonna gain an audience every time. Be consistent, keep it visual, keep it engaged, and you’re gonna get your word out and people are gonna learn all about you.” Nick Tomecek, Okaloosa County Public Information Officer

Zoe Fisher: Thanks Nick. Where can people follow your work or connect with Okaloosa County online?

Nick Tomecek: We are on Facebook, Instagram, X, and LinkedIn. You can find all the great content we discussed there or on our website.

Zoe Fisher: Perfect! Thanks for being on the show.

Nick Tomecek: Thank you. It was a pleasure.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Where Storytelling Strengthens Communities

From hurricane prep guides to underwater octopus photos, Nick Tomecek and the team at Okaloosa County are redefining what public communication can look like. By blending visual storytelling with thoughtful print materials, they’re making government feel more human, more local, and more accessible. Whether it’s a calendar that celebrates natural beauty or a booklet that saves lives in a storm, print plays a vital role in keeping communities connected and informed. If you’re ready to turn your own mission into something tangible, explore how high-quality printing can help you inspire, engage, and make a lasting impact. Order today!

The post Behind The Print: Photojournalism Meets Public Information appeared first on PrintingCenterUSA.

From one-on-one reading sessions with kids to heartwarming visits with seniors, Terry shares the impact of her equine-assisted reading program and how high-quality print materials, like her stunning activity books, bring her mission to life in classrooms and libraries. Tune in to hear how passion, print, and tiny hooves are making a big difference.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“We get so many compliments, not just on our content, but of the quality of the printing. The teachers, everybody, across the board, says they have never seen a higher quality coloring book than what we get through your company.”​ Terry Holmes-Stecyk, Owner

Transcripts from Behind The Print with Terry Holmes-Stecyk, Owner of Tender Little Hearts Mini Tales & Equine Assisted Services

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Healing Hearts with Hooves, and I’m joined by Terry Holmes-Stecyk, Owner of Tender Little Hearts Mini Tales and Equine Assisted Services.

Terry Holmes-Stecyk: Hi Zoe! Thank you so much for inviting us to join you today.

Zoe Fisher: We’re so glad to have you. Can you start by telling us about Tender Little Hearts and what your role looks like day to day?

“We want to see every single child reading and loving that they’re reading. Not just for the fun part of it but also for the educational part.” Terry Holmes-Stecyk, Owner​

Terry Holmes-Stecyk: Absolutely. Tender Little Hearts is an equine-based learning resource with a focus on literacy. Our goal is to encourage young readers, kindergarten through second grade, to love reading. We use four miniature horses and two miniature donkeys to visit schools and libraries, making reading fun and memorable.

Zoe Fisher: That is so fun! Who benefits most from what you offer?

Terry Holmes-Stecyk: Our primary focus is K–2 students. We want them to have a positive experience with reading. Studies show that if kids aren’t reading at grade level by fourth grade, their chances of future success drop significantly. We’re trying to change that early.

Zoe Fisher: How do the miniature horses play a role in that?

Terry Holmes-Stecyk: It’s all about the uniqueness of the experience. Kids are used to seeing dogs and cats, but horses and donkeys in the school library? That gets them excited. When they hear the clip-clop of hooves walking in, their energy goes through the roof. We do some breathing exercises to calm them down, then the students get to read one-on-one to the animals.we got here.

Zoe Fisher: That must make a huge impact for teachers.

Terry Holmes-Stecyk: It really does. Teachers and parents tell us the kids are still talking about the visit months later. We had a hundred first graders read to our horses in a single week! At school, kids might get about three minutes of reading time. At the ranch or the library, they might get eight to ten. And if they don’t want to read, they can just describe the pictures to the animals. The important thing is creating a judgment-free, encouraging environment.

Zoe Fisher: That’s such a beautiful and confidence-building experience.

Terry Holmes-Stecyk: Absolutely. We had one little boy who practiced reading for two weeks because he knew the horses were coming. When the day came, he sat down, read one page, closed the book, and said, “I did it. I read to the horse.” It was incredible. That kind of motivation and follow-through is life-changing for kids.

“Someday someone will look at us and say, you know, I think I want that to be my legacy… let’s help these kids because they are our future. That would be a dream” Terry Holmes-Stecyk, Owner

Zoe Fisher: You also mentioned an activity book—can you tell me more about that?

Terry Holmes-Stecyk: Yes! What started as a simple idea for a coloring book turned into a major project. We worked with an artist in Indonesia who brought our vision to life. We made sure it included diversity and accessibility, kids of different backgrounds, kids with disabilities, and focused on equine-based education. Our second edition includes word searches, math puzzles, mazes, and even a cutout donkey buddy. The quality is top-notch. Teachers tell us they’ve never seen a better-printed activity book. We owe a lot of that to your team!

Zoe Fisher: That’s amazing to hear! We’re honored to be part of that.

Terry Holmes-Stecyk: We’re definitely going to keep printing. We’re also planning a collaborative project where students create their own book, writing, illustrating, and all. And you’ll be printing it, of course!

Zoe Fisher: I’ll keep an eye out for it! So what’s it like wearing so many hats as a small business owner?

Terry Holmes-Stecyk: Oh my! I’m a charity board of one! Between farm chores, prepping for school visits, transporting and caring for the animals, writing grants, and managing volunteers, it’s easily 60 hours a week. I used to be a dental hygienist, working 40 hours. Now I work more, and for free!

Zoe Fisher: But you’ve found your purpose in it.

Terry Holmes-Stecyk: Yes. I started this in my 60s, and it’s what I was meant to do. Bringing joy to kids, giving seniors moments of connection, it’s all worth it.

“We have horses and donkeys throughout the book. We really did do our best to make it have inclusive diversity in children of other cultures, other nationalities, and even some with disabilities.”​ Terry Holmes-Stecyk, Owner​

Zoe Fisher: What’s something you wish people knew about miniature horses or your program?

Terry Holmes-Stecyk: Mini horses are livestock, not pets. They need proper care, companionship, and can live into their forties. As for Tender Little Hearts, it’s a mission of love. Everything we do, from our visits to our little quilted heart giveaways, is centered around emotional connection and kindness.

Zoe Fisher: That’s beautiful. What are some milestones that shaped your organization?

Terry Holmes-Stecyk: COVID forced us to pivot from school visits to senior centers and hospitals. We also recorded read-aloud videos with author permission, which expanded our reach. We’ve won national awards and gotten local media recognition. Every little bit helps raise awareness and brings in new support.

Zoe Fisher: And what’s holding you back right now?

Terry Holmes-Stecyk: Funding and location. We need a new, more accessible property that’s closer to town so parents will bring their kids more often. And of course, grants are hard to get when your budget is small. But we keep the faith—maybe a benefactor is listening!

Zoe Fisher: What advice would you give other purpose-driven entrepreneurs?

Terry Holmes-Stecyk: Love what you do. Don’t be afraid to accept help. Persevere, and don’t give up. We’ve stayed in the black since day one because we’re passionate, frugal, and supported by an amazing community.

Zoe Fisher: If you had a free day to do anything, what would you do?

Terry Holmes-Stecyk: I’d have a delicious breakfast, go horseback riding, read a book surrounded by my horses, then get a massage and enjoy a glass of red wine. That would be the perfect day.

“If they can connect with a horse, maybe that can help connect with a teacher, maybe they can then connect with someone in their family, and maybe they’ll start making more connections all around.” Terry Holmes-Stecyk, Owner

Zoe Fisher: I love that! And finally, how can our listeners support you?

Terry Holmes-Stecyk: Visit our website, follow us on social media, share our mission, and if you can, sponsor one of our animals. Even a $5 donation helps. And of course, send good thoughts—we believe they make a difference too.

Zoe Fisher: Beautiful! Anyone out there who wants to see the CUTEST mini’s be sure to check them out!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Small Hooves, Big Impact

From joyful visits to classrooms to healing moments with seniors, Terry Holmes-Stecyk’s mission with Tender Little Hearts Mini Tales is a testament to the power of compassion, creativity, and connection. Through equine-assisted reading and beautifully designed printed materials, she’s opening hearts and turning pages—one hoofprint at a time. For Terry, custom printing has played a vital role in creating meaningful takeaways that support her message. Whether it’s an activity book, donor thank-you cards, or student keepsakes, thoughtful print brings her vision into the hands of those who need it most.

Ready to bring your own heartfelt ideas to life? Explore what print can do for your mission. Order today!

The post Behind The Print: Healing Hearts with Hooves appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“When I started printing my own calendars, I wanted something that felt like a keepsake. Not just a product but something that lives in people’s homes.” Nina Podlesnyak, Owner of Story In Colors

Transcripts from Behind The Print with the Owner of Story In Colors, Nina Podlesnyak

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Soup’s On, and I’m joined by Owner of Story In Colors, Nina Podlesnyak!

Zoe Fisher: I’m doing well! I just have to know, what inspired you to start Story In Colors?

Nina Podlesnyak: The first Story In Colors was actually a photography business. I liked making pictures, so it wasn’t drawing at all at first. But then I kind of drifted from photography to drawings, and that’s how it started.

“I like animation more… because it’s not frame by frame with the app I use. You draw the hedgehog and put a little skeleton inside it and move the arms or eyes. It’s really easy to see results. I’m not a very patient person, so animation keeps me excited.” Nina Podlesnyak, Owner of Story In Colors​

Zoe Fisher: So cool! So you were doing photography before illustration?

Nina Podlesnyak: Yeah. I liked children’s photography. One day, we had a small studio with my friends and we started to draw on pictures to make them more magical. It was Christmas-themed, and then I just decided, why not draw everything?

Zoe Fisher: That must be how Yens and Spinny got started!

Nina Podlesnyak: It started with Yens. It was a drawing challenge with prompts, and one was “rainmaker.” The first picture I made was of a hedgehog standing near a window brewing tea, and steam from the kettle turned into rain. That was the very first picture.

Zoe Fisher: That’s so exciting. What is your creative process like when you start a new story or animation?

Nina Podlesnyak: I usually start from a memory or a place. I like hiking and small moments like sunshine, drinking coffee on my balcony, or camping. I take that memory and try to show how I felt in that moment. I want to show feelings and emotions.

Zoe Fisher: So you’re carrying your real-life emotions into your drawings?

Nina Podlesnyak: Yes. I like using bright colors, and there’s always sunshine in the scene. I show a lot of little details, like in a garden scene where Yens is having tea, there will be rays of sunlight, tiny insects flying, and warm yellow tones. Yellow is my favorite color.

Zoe Fisher: It’s all in the fine details that’s amazing. What do you think sets your children’s stories apart from other illustrators?

Nina Podlesnyak: That’s a good question. There are a lot of beautiful illustrators out there, but I think what sets me apart is that I focus on just two characters, Yens and Spinny, and they appear in all my work. I also use animation, not just illustrations, and I create sketches without backgrounds that still revolve around their world.

Zoe Fisher: So it’s like a whole universe for them?

“We’re actually printing the books now. It’s very exciting because seeing it on paper especially the colors is different than seeing it on the screen. You kind of get this feeling like, oh, it’s real now.” Nina Podlesnyak, Owner of Story In Colors

Nina Podlesnyak: Yes, I created it for myself, actually. I love spending days thinking about how Yens would act, what kind of room he lives in, what’s on his table, how his kitchen looks. I love his world.

Zoe Fisher: That’s so fun. You mentioned you went from photography to illustration, and now to animation. How do you animate your drawings?

Nina Podlesnyak: I wanted to bring them to life. I found a program called Spine 2D, which is usually used for games. I saw someone using it to create small animations with little movement, something I could do in a day or two. My first animation was the rain one, where Yens is standing at the window and blinking. It was very simple, but seeing him come alive was so special.

Zoe Fisher: I love that. It’s rare to see something from a book actually come to life like that. What do you enjoy more, drawing or animating?

Nina Podlesnyak: I think animation. It’s not frame-by-frame, you draw a character and then add a “skeleton” inside to move arms or eyes. You see results quickly. I’m not the most patient person, and illustration can take several days. With animation, I get excited faster.

Zoe Fisher: That instant feedback helps fuel the creativity, I bet. Is there a scene or story that stands out as your favorite?

Nina Podlesnyak: I made a short movie about how Yens and Spinny became friends. Yens was happy alone, but then he met Spinny and had to care for him. He wasn’t happy at first, but then learned what friendship is. It’s very personal and precious to me.

Zoe Fisher: That’s beautiful. What have been some of your biggest challenges?

Nina Podlesnyak: Advertising. Managing the marketing side and trying to make money from it. I do children’s book illustration for a living, but I want Yens and Spinny to be more than a personal project. I make calendars and other products, but it’s hard for me to tell people, “Buy this!”

“I created it for myself, I think, because I really like to think about it. That’s my favorite part—when I have an idea and I spend days thinking about what Yens would do, what kind of room he’d be in, what kind of details he’d have on his table… I love his world.” Nina Podlesnyak, Owner of Story In Colors

Zoe Fisher: I get that. You’re passionate about the work, and marketing can feel like a disconnect. Speaking of your products, what’s your favorite print item you create?

Nina Podlesnyak: I love calendars, especially my birthday calendar that isn’t tied to any year. You can use it forever. You write down birthdays and reuse it every year. I use mine and love it, it has nice pictures, and I don’t forget birthdays anymore.

Zoe Fisher: That’s so smart and beautiful. If you had a completely free day with no creating, what would you do?

Nina Podlesnyak: I would go for a hike. I have a small dog and we live in an area with a lot of woods. I usually take her with me, but she gets tired quickly and wants to go home.

Zoe Fisher: That is so cute. What kind of dog is she?

Nina Podlesnyak: A mix of chihuahua and dachshund. She doesn’t love the woods, maybe because of the animal smells. She gets nervous.

Zoe Fisher: I would be too! So where can people find your work and follow your journey?

“I have two characters and they are going throughout all my work. And also I don’t use only illustrations. I use animation, and I have small pictures with no background, just sketches, but it’s all around Yens and Spinny. So it’s like a whole world.” Nina Podlesnyak, Owner of Story In Colors

Nina Podlesnyak: I recently created a website just for Yens and Spinny. It’s yensandspinny.com. You can find links to my Etsy shop, YouTube channel, and Instagram there. For my children’s book illustration, I use BlueSky. Get my 2025 calendar here!

Zoe Fisher: You all heard her, check out yensandspinny.com and don’t miss the behind-the-scenes videos on YouTube. They are magical. Thanks again, Nina.

Nina Podlesnyak: Thank you so much!!!!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Printed with Wonder

Nina Podlesnyak’s world is one of careful emotion, gentle storytelling, and forested friendships. Through Yens and Spinny, she gives us characters who comfort and delight, printed on pages that are as thoughtful as the stories themselves. At PrintingCenterUSA, we’re honored to help Nina share her magic through custom calendars, books, and art prints. When you’re ready to bring your illustrations to life, we’re here to help make it beautiful, tangible, and uniquely yours. Order today!

The post Behind The Print: Story in Color with Nina Podlesnyak appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

9-minute read

“I don’t even know what a day off is anymore, you know? There is a famous quote saying, ‘When you do what you love, you never work a day in your life,’ And I believe that’s what I’m doing.” Rodney Smith, Founder

Transcripts from Behind The Print with Rodney Smith Jr., founder of Raising Men & Women Lawn Care Service

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Mowing for a Mission, and I’m here with the founder of Raising Men & Women Lawn Care Service, Rodney Smith.

Rodney Smith: Hello. How you doing?

Zoe Fisher: I’m doing great. How are you?

Rodney Smith: I’m doing well. Can’t complain.

“There’s many ways to make a difference. You might see someone in need in your neighborhood. It could be pulling the trash in; it could be anything. If you see a need, do something about it! And you never know what one month of kindness can do. For me, one month kind of changed my life and every single day I’m out there mowing free lawns and I’m encouraging the next generation to follow my footsteps.” Rodney Smith, Founder

Zoe Fisher: I’m so glad. So tell me, Rodney, what inspired you to start Raising Men & Women Lawn Care Service?

Rodney Smith: It all started in 2015. I was in college, in my senior year, and I came across an elderly man struggling to mow his lawn. I pulled over to help, just doing what anyone would do. I had no idea that moment of kindness would change my life.

That night, I posted about the experience on Facebook and told people if they knew someone elderly, disabled, a single parent, or a veteran in need of a free lawn mowing, to let me know. My goal was to mow 40 lawns by the end of winter. I thought I could fit in a few between classes. But I hit that goal fast and raised it to 100. A month and a half later, I reached 100 lawns.

That’s when I came up with Raising Men Lawn Care Service. Now it’s Raising Men & Women, and we still mow lawns for free—but we also involve kids ages 8 to 17, showing them the importance of giving back to their communities with a lawnmower in hand.

Zoe Fisher: That is amazing. How did that initial act of kindness shape the mission behind your current organization?

Rodney Smith: That moment created everything. Now we have the 50 Yard Challenge, and over 5,000 kids across the country are participating. It started with one lawn, and now we have kids even in other countries joining in.

Zoe Fisher: Tell me about the 50 Yard Challenge and how it grew so quickly into a national movement.

Rodney Smith: It started slowly, but during the pandemic, when kids were home from school, it really took off. The 50 Yard Challenge asks kids to mow 50 free lawns for the elderly, disabled, single parents, or veterans. We also count raking leaves and snow shoveling.

To join, kids make a sign that says “I accept the 50 Yard Challenge,” and we send them a white Raising Men or Raising Women t-shirt, safety glasses, and ear protection. It’s set up like a karate belt system—every 10 lawns, they earn a new shirt: orange for 10, green for 20, blue for 30, red for 40, and black for 50. When they complete 50 lawns, we give them a brand-new mower, weed eater, and blower.

Zoe Fisher: That’s incredible. How many youths have participated so far?

Rodney Smith: Over 5,000 kids across the country have signed up for the 50 Yard Challenge.

Zoe Fisher: That’s so inspiring. How has this impacted the kids and the people they help?

Rodney Smith: It’s been a huge impact. These kids are stepping up to help people in their communities—especially the elderly and disabled who are on fixed incomes. When a kid mows their lawn for free, they can use their money for essentials like food or medication. It’s a win-win for everyone.

“Make sure you’re doing something that you love, and if you’re really passionate about it, your work will speak for itself. And when someone really cares about your job or your mission, you can tell just by the way they carry themselves and the multi effort they put into what they do.” Rodney Smith, Founder

Zoe Fisher: What do you hope young people take away from the program?

Rodney Smith: I hope they take pride in knowing they’re making a difference. That one simple act of kindness can ripple outward. That’s what I want them to remember.

Zoe Fisher: How do you instill values like kindness and responsibility in your program?

Rodney Smith: I lead by example. I still mow free lawns here in Huntsville, Alabama. I want kids to see me doing it. It’s about stepping up for those in need. One day, I hope to have chapters of the organization across all 50 states, kind of like Big Brothers Big Sisters.

Zoe Fisher: That would be incredible. What has surprised you most about working with kids nationwide?

Rodney Smith: Just seeing how many want to get out there and make a difference—on their own, without being pushed. That’s been amazing to watch.

Zoe Fisher: What’s been the biggest challenge?

Rodney Smith: At first, just getting the word out. But once social media picked up, it helped tremendously. Now, especially when the weather warms up, we see a big spike in signups.

Zoe Fisher: Your social media presence has really grown. What’s been the key to that success?

Rodney Smith: Just consistently sharing our work. I post every lawn I mow. Kids post theirs. We tag and share, and it spreads. I always say—you never know who’s watching. I remind the kids of that all the time.

Zoe Fisher: Do you have a favorite memory from meeting participants across the country?

Rodney Smith: So many. One that stands out is a kid named Wesley in Michigan. He started slow but found his rhythm and finished the challenge. Another is BJ from Ohio—he started at seven years old and now runs his own business with a little bus and a few employees. He still mows free lawns, too. We’re seeing kids become entrepreneurs, which I didn’t expect at first.

“It’s played a huge part. I recently wrote a children’s book and I printed it with PrintingCenterUSA and I use you guys to print my book. And I wrote one book and wrote two more actually. So I, a total of three books about my life story, but as if I was a kid.” Rodney Smith, Founder

Zoe Fisher: You’re creating the entrepreneurs of the future.

Rodney Smith: Exactly.

Zoe Fisher: Are there any upcoming programs or partnerships you’re excited about?

Rodney Smith: Yes! Wild Badger just came on as a sponsor. They’re giving us blowers and weed eaters to supply the kids. That’s a huge help—equipment gets expensive, so we’re very thankful.

Zoe Fisher: Shout out to Wild Badger—that’s amazing. What would you tell someone wanting to start a mission or foundation like yours?

Rodney Smith: There are many ways to make a difference. I believe lawn care chose me. You might notice a need in your neighborhood—like helping with trash bins. Just do something. One act of kindness changed my life. I hope others find their purpose too.

Zoe Fisher: Do you think you’d be in the lawn care industry if that moment hadn’t happened?

Rodney Smith: No way. I was studying computer science. I’d probably be miserable in an office. I’m glad I found my purpose.

Zoe Fisher: I love that. How has print helped share your message?

Rodney Smith: It’s played a big role. I recently wrote a children’s book—actually, three of them—about my story, but told as if I were a kid. I printed them with PrintingCenterUSA. My hope is younger kids will read them and want to join the challenge.

“I know when we first started it was small and it was slow, but eventually the word got around on social media and that has helped us tremendously.” Rodney Smith, Founder

Zoe Fisher: That’s so fun. If you had a totally free day, how would you spend it?

Rodney Smith: Honestly, I don’t know what a day off is anymore. But as the saying goes, when you do what you love, you never work a day in your life. That’s how I feel. I wake up, mow lawns, go to sleep, and do it all over again—and I love it.

Zoe Fisher: Any advice for small business owners wearing a lot of hats?

Rodney Smith: Just do something you love. If you’re passionate, your work will speak for itself. People can tell when you truly care.

Zoe Fisher: And I definitely see that in your work—from your website to your books to your mission. It’s inspiring.

Rodney Smith: Thank you.

Zoe Fisher: Finally, how can people get involved, donate, or start the 50 Yard Challenge?

Rodney Smith: Visit our website at weareraisingmen.com. You can learn more about the challenge and donate there. For my books, visit rodneysmithjr.com.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Keep It Growing!

From empowering kids to mowing thousands of lawns across the country, Rodney Smith Jr. is planting seeds of kindness, leadership, and service with every pass of the mower. Through Raising Men & Women Lawn Care Service, he’s inspiring the next generation to take pride in giving back—and doing it with heart. At PrintingCenterUSA, we’ve had the honor of helping Rodney share his mission through high-quality printed materials, including children’s books that spark action and compassion. Whether you’re building a movement or starting a project close to your heart, you can bring your message to life with print that makes a difference. Order today!

The post Behind The Print: Mowing for a Mission appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

7-minute read

“At the beginning, I really didn’t even want to sell my work as a photographer. But I had close friends saying, ‘You need to sell your work.’ It was taking that leap of faith and trying.” Jody Hildreth, Owner of Acorn Whimsy

Transcripts from Behind The Print with Jody Hildreth, Photographer & Owner of Acorn Whimsy

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is  The Whimsical World of Acorns, and I’m here today with Photographer and Owner of Acorn Whimsy, Jody Hildreth!

Jody Hildreth: Thanks for having me!

Zoe Fisher: So, how did Acorn Whimsy start?

Jody Hildreth: I’ve been doing photography for a long time—landscapes, wildlife—but when COVID hit, I couldn’t travel. I came across an artist in the Czech Republic who made little acorn figures, and I thought, “That looks fun, I should try it!” The problem was, I couldn’t go outside to gather acorns at the time, so I ended up buying some on Etsy. My wife thought I was crazy. Acorn Whimsy was born and four years later, I’m still going, posting a new picture every day.

Zoe Fisher: That’s amazing! Your figures are so detailed. What’s your process for making them?

Jody Hildreth: I don’t sketch anything out like other artists. I just start building, and it all happens in my head. My latest project for Acorn Whimsy, a dragon, took about three days. I started with the head, then the body, then figured out how to add wings. My acorns are unique because they aren’t glued together. They’re wired, so they can move. I can change their poses, adjust their expressions, and reuse them in different scenes. Check out the full episode to see this dragon in action!

Zoe Fisher: That is so cool that you not only found a community of other 3D nature artists but that you’ve all had such success in this fun art style of creation. You’ve built a big following on Facebook especially. Who typically engages with Acorn Whimsy the most?

“Once they walk by my booth and see Acorn Whimsy, they’re not sure what it is. But as soon as I show them one of the characters, they get it. Then they’re like, ‘Oh, I know someone who plays volleyball!’ or ‘I know someone who plays piano!’ And that’s when I get them hooked.” Jody Hildreth, Owner of Acorn Whimsy

Jody Hildreth: I have a core group of people who comment on every post. They leave these witty captions that sometimes make me laugh harder than the photo itself. I’ve connected with artists from all over, like Germany and Australia, who create similar things. We share ideas, but our styles are all different. My characters are more human-like. This past summer, I had them compete in every Olympic event, which took months to plan. This is truly something special that I can share with the world, and I am far from quitting. My fans send me new ideas all of the time and the list is quite long now. Haha

Zoe Fisher: That’s so fun. And you take custom requests too, right?

Jody Hildreth: Yeah! Someone once asked for a sousaphone player for their son. Now I have an entire acorn marching band.

Zoe Fisher: You’ve self-published books and had some picked up by a publisher. How did that come about?

“I did do my first book as a self-published book that I used PrintingCenterUSA for. It came out fantastic. Then we were at a craft show, and we were lucky to have a publisher walk by the booth, and they’ve since published six of my books.” Jody Hildreth, Owner of Acorn Whimsy

Jody Hildreth: At craft shows, other artist and some friends of mine kept saying, “You need to make a book.” So I made one and printed it through PrintingCenterUSA, and it came out amazing. Then, at one craft show, a publisher walked by my booth. That led to six published books, plus others I’ve done myself.

Zoe Fisher: Congratulations! What’s been your best-selling design?

Jody Hildreth: Sports acorns are always popular, especially pickleball players. But my favorite customers are the ones who find my toilet humor acorns. Older women will flip through my boxes, then suddenly start laughing and call their friends over when they find one. Seeing that reaction is the best.

Zoe Fisher: Your work blends photography and sculpture. How did you transition from landscapes to acorn photography?

Jody Hildreth: My photography background helped, but working on such a small scale was a challenge. I love experimenting with lighting, fog machines, and tiny props. I once built a grand piano for an acorn, took a shot of it by the ocean, and right after, the tide started pulling the piano away. I grabbed it just in time.

Zoe Fisher: Social media plays a big role in your business. What’s worked best for you?

Jody Hildreth: Facebook has been great, but I struggle with Instagram. TikTok is new for me, but people love behind-the-scenes content. Some assume my work is AI-generated, so I show them the process to prove it’s real and that is a huge hit.

Zoe Fisher: What’s been your biggest milestone?

Jody Hildreth: Getting my books published. As a retired children’s librarian, seeing my own books in print was surreal.

Zoe Fisher: Every business has challenges. What’s your biggest struggle right now?

Jody Hildreth: Keeping up with social media. I know I should post more behind-the-scenes videos, but I get so focused on creating that I forget to record.

“Some people see my photos and think, ‘Oh, this is just AI, it’s computer-generated.’ But when I show the video of me actually creating it, they get really excited.” Jody Hildreth, Owner of Acorn Whimsy

Zoe Fisher: That is so cool. Truly inspiring how you get lost in your work and create as if no one were looking. If you had a free day, what would you be doing?

Jody Hildreth: I’d still be outdoors, probably in a national park.

Zoe Fisher: Your calendar features special holidays on some of the dates within the calendar you create. How do you pick them?

Jody Hildreth: I love weird holidays like National Toilet Day and National Sword Swallower Day. I add little images to the calendar so there’s always a surprise.

Zoe Fisher: Where can people find and support your work?

Jody Hildreth: I’m on Facebook and Instagram under Acorn Whimsy, and my online store is AcornWhimsy.com.

Zoe Fisher: Be sure to check out Acorn Whimsy. Jody’s creativity is truly one of a kind.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Bringing Tiny Worlds to Life!

From imaginative storytelling to beautifully printed books, Jody Hildreth’s Acorn Whimsy captures the magic of creativity and detail. His ability to blend photography, sculpture, and humor has created a dedicated following, and print plays a crucial role in preserving and sharing his work. Whether it’s books, calendars, or custom artwork, professional printing helps artists like Jody turn their vision into something people can hold, cherish, and display.

Explore how custom printing can bring your ideas to life. Order today!

The post Behind The Print:  The Whimsical World of Acorns with Acorn Whimsy appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“Never give up. Always ask and ask and ask—because all they can say is no, right? Eventually, they get tired of saying no.” Sylvia Medina, Environmental Engineer

Transcripts from Behind The Print with Sylvia Medina, Environmental Engineer

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Green Kids Club Environmental Stories, and I’m here today with Green Kids Club founder and environmental engineer, Sylvia Medina!

Sylvia Medina: Hi Zoe, it’s nice to be here. Thank you for having us. We’re really excited to be participating in this interview with you.

“Being a small business, we’re going to grow larger. We’ll have to sell more books, and it’s just going to take time. We have an awesome team, and we just do the best we can.” Sylvia Medina, Environmental Engineer​​

Sylvia Medina: Hi Zoe, it’s nice to be here. Thank you for having us. We’re really excited to be participating in this interview with you.

Zoe Fisher: Of course! We love your books—they’re absolutely gorgeous.

Sylvia Medina: Thank you! We work really hard at that.

Zoe Fisher: Who does Green Kids Club primarily serve?

Sylvia Medina: We serve kids, parents, and educators, teaching them about environmental protection and endangered animals. Our books highlight species that are at risk or need conservation efforts. We aim to reach families, schools, and classrooms to inspire young readers between the ages of six to ten—though, to be honest, even adults read our books!

Zoe Fisher: That’s amazing! How do your books and programs encourage kids and families to be more active in environmental conservation?

Sylvia Medina: We started with stories about African wildlife, but we’ve shifted our focus to animals in the U.S. People are more engaged when they learn about species in their own backyard. Books like Grizzly 399 gained a lot of traction because people are deeply connected to wildlife they recognize.

We’ve also worked with schools and grants to distribute books for free. For example, we’ve partnered with Jackson-based organizations to bring environmental education into classrooms. Recently, we donated books to schools in Montana, Wyoming, and Idaho—places where grizzly bears are part of daily life. Our goal is to provide kids with real-world knowledge about these animals so they become future environmental stewards.

Zoe Fisher: That’s such a great initiative! How did Green Kids Club first start?

Sylvia Medina: I’m an environmental engineer, and I moved to Idaho Falls for work. At first, I didn’t want to be here. I was from the Southwest and thought I’d freeze! But then I fell in love with the landscape. I could drive an hour and see moose, bears, and owls. That completely changed me.

I later founded an environmental engineering company called Northwind, which I ran for 15 years before selling it. After having kids, I wanted them to understand environmental stewardship, so I started writing stories. I had no background in publishing, but I figured I’d learn as I went. My books originally followed my own children, Maya, Victor, and Tiago, as the “Green Kids.”

Then, I connected with Elephants Without Borders and co-wrote a book with them about a rescued baby elephant. That was the start of our Environmental Hero Series—real-life stories of wildlife conservation. From there, we partnered with former Disney artists and wildlife conservation groups to bring more books to life.

Zoe Fisher: That’s such an incredible journey! What sets Green Kids Club apart from other environmental education programs?

Sylvia Medina: Unlike other authors who might publish one or two books about conservation, our entire mission is built around environmental storytelling. We also partner with conservation groups—for example, Project Chimps helps with chimpanzee rescue, and part of our book profits go to them.

We also highlight real animals—our books tell true stories, not just fictionalized tales. That connection makes a difference when teaching kids about conservation.

Zoe Fisher: That’s powerful! You mentioned working on 3D animation—can you tell me more?

Sylvia Medina: We’re currently collaborating with a Hollywood-based team to bring Yellowstone wildlife to life through animation. Kids from other countries hear about Yellowstone, but they’ve never seen it. Imagine them experiencing wolves, grizzlies, and geysers through a 3D experience—that’s what we want to create.

Zoe Fisher: That’s so exciting! You mentioned branding challenges—what strategies have helped grow awareness for Green Kids Club?

Sylvia Medina: Because we’re based in Idaho, we don’t have the same publishing access as someone in New York or LA. So we’ve taken a different approach:

• Licensing deals – We recently partnered with YaYa International to bring Green Kids Club to Southeast Asia.
• Trade shows – Attending the Licensing Show in Las Vegas helped us secure five new licenses.
• Park partnerships – We’re hoping to have our Yellowstone wolf book approved for national park stores.

It’s been a slow process, but we’re steadily expanding our reach.

“Surround yourself with really excellent people who know more than you do, who can help you be successful, and always make sure you have good cash flow.” Sylvia Medina, Environmental Engineer​

Zoe Fisher: That’s great progress! How do you manage wearing so many hats as a small business owner?

Sylvia Medina: It’s definitely tough. We have a small but committed team—two artists, a book layout designer, and a marketing coordinator. We’re constantly juggling projects, but we believe in our mission. I also still have kids in school, so balancing everything is a challenge!

“We’ve sold thousands of the Grizzly 399 books. She was an iconic grizzly bear, almost 30 years old, who had 23 cubs.” Sylvia Medina, Environmental Engineer

Zoe Fisher: What advice would you give other small business owners just starting out?

Sylvia Medina: Surround yourself with great people and manage your cash flow carefully. When I ran my engineering company, I made sure we had steady income and financial stability. With Green Kids Club, I fund a lot of it myself, but my biggest piece of advice is: don’t take on debt unless absolutely necessary.

Also, never stop asking. When I wanted to co-write a book with wildlife photographer Tom Mangelsen, he said no three times. But I kept asking, and eventually, he agreed. That book—Grizzly 399—became one of our bestsellers. Persistence matters!

Zoe Fisher: That’s incredible advice! What’s next for Green Kids Club?

Sylvia Medina: We’re expanding into schools and working on books about wild horses, Yellowstone wolves, and orcas. I’d love to see our books become standard educational tools in classrooms. We’ve also started adapting some of our books for dyslexic readers, thanks to our partnership with Noah Text.

“Think about the things that you’re doing. Think about how you can make a difference. Think about how you can work with your friend next door who maybe doesn’t see things that way.” Sylvia Medina, Environmental Engineer​

Zoe Fisher: That’s amazing! Where can listeners connect with Green Kids Club and order books?

Sylvia Medina: Visit GreenKidsClub.com to order books, or check out LoveTheWild.org, our nonprofit that donates books to classrooms worldwide. If you know of a great environmental hero, reach out—we’re always looking for new stories!

Zoe Fisher: Perfect! Listeners, check out Green Kids Club and explore their inspiring environmental stories.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Inspiring Young Conservationists, One Story at a Time!

From heartfelt storytelling to impactful education, Sylvia Medina from Green Kids Club brings environmental awareness to life through engaging children’s books and conservation initiatives. Her work fosters a love for nature and empowers kids to become future stewards of the planet. For Sylvia, we have been a trusted partner in crafting high-quality printed materials that bring her vision to life. Whether it’s educational books, classroom resources, or custom marketing materials, you can elevate your brand with professional printing. Order today!

The post Behind The Print: Green Kids Club Environmental Stories appeared first on PrintingCenterUSA.

1. The Go-To for Plotters and Researchers

Scrivener is one of the most popular novel writing software tools. Writers love it because it works great for authors who need to manage complex storylines, character arcs, and large research files all in one place. While its extensive features provide great flexibility, it does come with a steeper learning curve compared to simpler word processors.

Pros:

• Corkboard & binder system for organization allowing writers to organize their scenes, chapters, and notes visually.
• Great for large manuscripts and research-heavy books with world-building and structuring long-form projects.
• Extensive customization options to allow writers to get the most out of scrivener by tailoring the interface, formatting and workflow to match their work style.

Cons:

Steeper learning curve, harder for beginners to pick up and use.

Scrivener is best for writers who…
Love detailed world-building and in-depth plotting.
Prefer structuring and organizing their writing process extensively.

Price Point
$49 for Mac and Windows (one-time purchase).
$19.99 for iOS (separate purchase).
Free 30-day trial available (counts active days of use, not consecutive days).

2. The New Self-Publisher’s Best Friend

Atticus is a newer, all-in-one writing and formatting tool. It combines manuscript creation, formatting, and publishing in one easy-to-use platform. Atticus streamlines the entire self-publishing process, making it a great alternative to tools like Vellum and a huge over-all time saver. It is cloud-based, meaning it works across Mac, Windows, and Chromebooks without any installation.

Pros:

• Built-in Book Formatting for publishing with just a few clicks.
• User-Friendly Interface making it easy for beginners to navigate.
• Cloud-Based So you can write anywhere with automatic syncing across devices.
• One-Time Purchase No subscriptions, just a one-time payment for lifetime

Cons:

• Lacks Advanced Outlining Tools – Not as feature-rich as Scrivener for plotting and research-heavy projects.
• Still a Newer Tool so there could be some bugs.

Atticus is best for writers who…
Want an all-in-one solution for writing and publishing their books.
Prefer a simple, distraction-free interface with built-in formatting.
Are self-publishing authors who need quick and professional formatting.

Price Point
$147 one-time purchase for lifetime access.
No subscription fees (unlike Adobe or Vellum).
Includes free updates and improvements over time.

3. The Traditionalist’s Choice

Microsoft Word and Google Docs are widely used word processors that many writers rely on for drafting their novels. While they lack the advanced features of Scrivener or Atticus, they offer a familiar, straightforward writing experience with easy accessibility and cloud-saving options.

Pros:

• Easy to Use and most writers are already familiar with these programs.
• Widely Available because it is included in most Microsoft Office subscriptions or free with Google Docs.
• Cloud Sync & Collaboration Edit with friends in real-time collaboration and access the cloud on any device.
• Formatting Flexibility Standard text formatting and manuscript drafting.
• Industry Standard Many publishers, editors, and agents prefer receiving manuscripts in Word format.

Cons:

• Lacks Advanced Writing Features No built-in outlining, corkboards, or scene organization.
• Not Ideal for Large Manuscripts
• Limited Formatting for Publishing – Requires additional software for proper book formatting (e.g., Vellum, Atticus).

Microsoft Word (or Google Docs) is best for writers who…
Prefer a simple, no-frills writing experience.
Need basic word processing without extra tools.
Want real-time collaboration with co-authors or editors.

Price Point
Microsoft Word: Available with Microsoft 365 ($69.99/year or $6.99/month)
Google Docs: Free with a Google account.

Which One is Best?

Scrivener is amazing for seasoned writers who need organization, heavy plotting integrations, and love to customize their workspace. Atticus will be perfect for any indie writer who is working on their next self-published novel. Word (Google Docs) will be your go to if you are a casual author with simple writing needs. Now that you have a good idea of what each app is good for, where it falls short, if it suits you as a writer, and the budget, pick from the 3 novel writing software applications and get started on the next best seller! We will always be here for when you have that book finished, formatted, and finalized. Start dreaming of your final version today!

The post Comparing Novel Writing Software: The Top Three Programs appeared first on PrintingCenterUSA.

1. Understand the Different Types of Editing: Before you start your search, it’s essential to understand the different types of editing available:

• Developmental Editing: Focuses on the book’s structure, content, and overall flow.
• Copy Editing: Ensures accuracy in grammar, punctuation, and syntax and checks for consistency in style.
• Proofreading: The final stage focuses on catching minor errors and typos before the book goes to print.

Knowing what type of editing you need will help you narrow your search for the right professional.

2. Look for Genre Expertise: Editors specialize in different genres, and choosing someone familiar with your nuances is crucial. A romance novel, for instance, requires sensibilities different from those of a technical manual or a fantasy epic. An editor experienced in your genre will provide more insightful feedback and understand your audience’s expectations.

3. Assess Experience and Credentials: Experience can significantly indicate an editor’s ability to polish and enhance your work. Look for editors who have worked on books similar to yours and check their references or testimonials. Credentials such as certifications from reputable editing associations can also be a plus.

4. Consider Compatibility: Your editor will be a close collaborator, so it’s essential that you feel comfortable with their communication and feedback style. Consider having a preliminary discussion or a trial edit to gauge how well you can work together.

5. Evaluate Their Portfolio and Testimonials: Most professional editors will have portfolios and testimonials on their websites or professional platforms. These can give you insight into their editing style and the satisfaction of their previous clients. Don’t hesitate to ask for a sample edit to see how they handle your work.

6. Discuss Budget and Timelines: Editing costs can vary widely based on the type of editing, the editor’s experience, and the length of your manuscript. Discuss these details upfront to find an editor who fits your budget while still providing quality service. Also, make sure their availability aligns with your timeline.

7. Where to Find Editors:

• Freelance platforms like Upwork or Freelancer.
• Professional associations such as the Editorial Freelancers Association (EFA) or the American Society of Journalists and Authors (ASJA) offer directories of vetted professionals.
• Social media groups and online forums where writers and editors connect.
• Recommendations from fellow authors can also be invaluable.

8. Leverage AI Editing Tools: Besides traditional human editors, AI-powered tools and software can also play a valuable role in editing. Here’s how they can help:

• Initial Proofreading: Tools like Grammarly and ProWritingAid can catch many common grammatical errors and typos before sending your manuscript to a human editor. This can make the human editor’s job easier and potentially reduce the cost of editing.
• Consistency Checks: AI tools can scan your entire manuscript for consistency in style, terminology, and even narrative details, beneficial for long or complex texts.
• Style and Tone Guidance: Some advanced tools offer feedback on style and tone, making suggestions based on your target audience to improve readability and engagement.

However, while AI tools are helpful for basic proofreading and stylistic suggestions, they cannot fully replace a skilled human editor’s nuanced understanding and creative input. These tools should be used with human editing, not as a replacement. Here’s how to integrate them into your editing process:

• Pre-Edit with AI: Use AI tools to clean up apparent errors and improve overall readability before passing the manuscript to a human editor. This allows your editor to focus on more substantive aspects like plot development, character arcs, and thematic depth.
• Compare Feedback: After receiving edits from a human editor, use an AI tool to double-check the manuscript. Sometimes, AI can catch errors that humans miss, and vice versa.
• Continuous Learning: Both you and your editor can learn from the corrections and suggestions made by AI tools, which can help improve your writing skills over time.

Conclusion: With the rise of AI and advanced software, writers have more tools than ever before. By combining the strengths of both human expertise and technological assistance, you can achieve a polished, professional manuscript ready for publication.

This added section complements the existing content by acknowledging the role of technology in the modern editing process. It provides a balanced view of how AI tools can assist in preparing a manuscript for publication while emphasizing the irreplaceable value of a human editor.

Have book that you need printed?

Need to print your masterpiece? PrintingCenterUSA has you covered with high-quality, affordable printing for books, magazines, and more. Head over to our website for a free quote or free templates and bring your words to life!

The post How to Choose the Right Editor for Your Book: Key Factors and Resources appeared first on PrintingCenterUSA.