Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

14-minute read

“There are three types of readers: the headline skimmer, the highlight hunter, and the detail digger. My print materials are built for all three.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Transcripts from Behind The Print with Debbie Stevenson

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Luxury Real Estate Unlocked and I’m joined today by broker and licensed Texas auctioneer from Cooper Sotheby’s International Realty. We have Debbie Stevenson!

Debbie Stevenson: Hi. Nice to meet everyone.

Zoe Fisher: We are so glad to have you on the show, Debbie! I just have to know, who do you serve as broker?

“I do what we call the spec books… I want my style, my way, when I’m showcasing my properties.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Debbie Stevenson: I sell a lot of property along I 35 between Austin and Waco. Our brokerage is based in Austin, and we specialize in acreage properties, usually 10 to 20 acres, including luxury, equestrian, farm, and ranch homes.

Zoe Fisher: That sounds amazing! So, for those equestrians and specific niche industry people who are looking to buy a property, how do you help those people?

Debbie Stevenson: It depends on the type of horse. Quarter horses, which are common in Texas, usually need a 12 by 12 stall and larger arenas. Warmbloods and dressage horses, which are much bigger, need at least a 16 by 16 stall but often a smaller arena since their work is more precise. For eventing or jumping, they need both small and large arenas. In Texas heat, most competitive owners prefer a covered arena to protect coats and prevent overheating. As for land, you need at least an acre and a half per horse, and for cattle, around two to two and a half acres per head.

Zoe Fisher: Interesting! So, how does your agency stand out from other real estate professionals that do this too?

Debbie Stevenson: Sotheby’s began over 300 years ago in London as an auction house focused on art and people’s most prized possessions. It eventually moved its headquarters to New York and expanded into real estate in the 1970s. The brand brings a legacy of luxury to the housing market and is well suited for buyers who value privacy, often with multiple properties. With Debbie’s Texas auctioneer license, her team can offer full service support, from acquiring estates to helping clients navigate agricultural exemptions that are key in Texas, where property taxes can be steep.

Zoe Fisher: That legacy and specialization truly set your brokerage apart.

Debbie Stevenson: We are very focused on quality in our advertising. Everything is carefully controlled and consistent, from the logo to the overall presentation. The Sotheby’s brand is instantly recognizable and represents the highest standard of service. Everyone who works under the name is expected to be experienced and uphold that level of excellence.

Zoe Fisher: And I love how you mentioned luxury because just looking over some of your printed files that you print with us, oh my goodness, it screams luxury. How do you use print to stand out in the equine real estate industry?

Debbie Stevenson: I’m a little different from the typical broker because I started out in journalism, working as a war correspondent for Reuters. That background shapes how I market properties. MLS platforms limit how many words and photos we can use, so I create printed spec books that tell the full story, especially for large, high value properties.

For example, I have a listing in Belton that includes a main house, a carriage house, 13 acres, 23 geothermal wells, backup power, and engineering designed to withstand Texas weather and rising creeks. Buyers need those details, and I make sure they get them. I write and edit all my materials myself. I like things accurate, custom, and styled my way.

Zoe Fisher: And that’s just so interesting how you can fit so much into one little book and have all those details in there for all those different types of clients.

Debbie Stevenson: It goes back to my newspaper days. We had to fit a lot of information into a limited amount of space, so every word mattered. If a reporter turned in a 12 inch story and we only had room for 10, it was the editor’s job to trim it down while keeping the key message intact. That taught me how to write clearly, use bullet points, and get the most out of every sentence. These are skills I still use when creating marketing materials for listings.

“Those two search engines, Zillow and Realtor.com, are only as good as the agent input. But with print, you can tell the full story.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so interesting. I never even thought about it like that, but even in my work, I totally see what you’re saying, where you have to shorten things up, make it nice and tidy, stay specific to the point.

Debbie Stevenson: See! Right there! I can totally change things up. Yeah, we can lose the word “totally” and gain a line!

Zoe Fisher: True! So, what major milestones have defined your career?

Debbie Stevenson: I lost my mother early in life, but she left a lasting impact. She was from England, loved Reuters and art, and took me to Sotheby’s in London as a child. Journalism was my first career, and it aligned well with the military lifestyle since my husband and I moved frequently.

Eventually, I needed a change. I had covered difficult stories like the Fort Hood shooting, and I reached a point where I wanted something different. Real estate had always been a passion. We had acquired and flipped properties over the years, so it felt like a natural next step.

I never forget my roots. Whether it’s a three hundred thousand dollar home or a three million dollar estate, I bring the same dedication. Joining Sotheby’s felt like a full circle moment for me and would have made my mother proud. I was invited to co-list a forty acre property in Ding Dong, Texas, and that led to a call from Mary Lou York, the sales manager at Sotheby’s, who said, I have been told that if I don’t bring you in, I am missing out.

From that moment on, she welcomed me into the Sotheby’s family. We spoke weekly until she passed, and her warmth and charm made the transition unforgettable.

Zoe Fisher: That’s amazing. You’ve done so much! For my next question, I’m wondering what are some challenges holding you back in the industry right now?

Debbie Stevenson: I think one of the biggest issues has been the lawsuit for the buyer commissions with the National Association of Realtors. As a former journalist, one of the biggest frustrations for me was I know the reporting pool and I know how they work. It’s not that they wanted to feed us misinformation. That couldn’t be furthest from the truth. They were feeding what they were being given. And most reporters particularly out in Missouri where the lawsuit originated have probably only owned one or two houses, if they’ve even owned a house.

It’s not a high paying profession by any stretch of the imagination, but it’s a powerful profession. But if you are reporting on something you really don’t know about, you’re going to defer to the experts and that the only experts who are talking, the plaintiff’s attorneys, well, of course you’re getting that side of the story.

The National Association of Realtors who were supposed to represent her was just paralyzed. They didn’t do any of the talking. They left it to those of us on the ground to pick up the pieces and explain to everybody. Buyer commissions are not set in stone. No commission has ever been set in stone, but so where did this three and 6% come up? It’s simple. When you are setting or calculating your income, you look at what it takes to survive where you are living. Lawyers do that. The I can guarantee those plaintiff’s attorneys did that. Doctors do that. Your employer has done that. And they’re going to base how much they pay you based on that too, so they can attract talent, but also so that they can afford to keep their operations wherever they’re operating.

Well, when you look at the average sale price per house, it doesn’t matter whether it’s 3 million in California or 300,000 in Killeen, Texas. Okay. You calculate. I make, one sale per month. Okay, this is, what it costs for me. I have to buy that $300,000 house too! I have $300,000 level overheads and where it came was the national average, no matter where you are applied. And that was where that 3% it takes. 12 sales at this amount, earning 3% after I pay my taxes, my brokerage fees, my overhead. This is what it takes for my mortgage and my utilities and my expenses, to send my kids to school, to put clothes on my back, to keep my car running, to run you around to find that next $300,000 house, right? And so that was where that average set in. And then most the sellers & the listing agent would negotiate the actual commission rate. And that would be then published on MLS as a 50 50 split. So, if the listing agent had negotiated 5%, it was two and a half percent posted on MLS. Then you bring us the buyer, you’re going to get 2.5%. The listing agent obviously was getting two and a half percent as well.

In some cases, if a client wanted full staging, I would negotiate a 7% commission. That extra 1% went to me because I was handling the staging myself. I maintain a warehouse, purchase and transport furniture, replace damaged items, and rotate pieces to keep listings fresh. That was where some misunderstandings came from.

It’s not that we can’t publish that. It’s that the buyer has to now advertise to the buyer’s agents. They will say, “Okay, you’re going to get this if you come to us.” So, now the buyer’s agent has to say, “Is the seller willing to do?” Now the seller doesn’t always say, yes, I’m going to do this upfront. As the listing agents, we now have to say, “Do you want to do this? And if you do, what do you want to offer them?”

They may be paying me my 3% because I stick as a listing agent. That is my minimum, depending on what else you want, and I call it a fee. I don’t call it a commission, but sometimes for other people, because it’s still a negotiation item, I will still say, “You know what? You’re a repeat client. I’m gonna give you a discount”, or “This is gonna be such a quick sale, let’s just go ahead and lower it.”

And sometimes if the costs are more than we envisioned, I will say, look, I’ll knock some off of mine. But at the same time, nothing is set in stone. That’s a violation. That’s what we were accused of doing, and that couldn’t have been further from the truth. Even if we do have it in the contract, I’m earning three or two or 4% sometimes.

It just to get the place sold. We’re gonna help. The seller, or the buyer. We come together and we say, look, this, seller is so tapped. This buyer’s lender requires this. Let’s deduct and let’s get them to the closing table. So nothing was absolutely ever set in stone, but all these headlines have now created such confusion.

The NAR has really received an industry backlash because of this. But the confusion now is set, and we have to really sit down, and that has probably been the biggest uphill battle that most of us have faced. Plus, and it couldn’t have come at a worst time in which interest rates have been climbing and all the talk of tariffs and how expensive things are going to be. And then we got people sitting on 2% interest rates and saying, I want to sell my house because I don’t want to have to pay a 7% mortgage. So, all of those factors have created a perfect storm in real estate that we’re now having. You have to be really on top of a game to know how to navigate that and work through it. But if you think about 7% interest rate. Gosh, that’s frightening, right? Yeah. Look at the historic high was 18% at the end of Jimmy Carter’s term, and you look at the historic low, which was the COVID Pandemic at 2%, which I’m sitting on, 7% is the average and the prices are coming down.

It was a bubble market. Now they’re coming down. So even though your interest rate’s gone up, your housing prices come down. So, we’re averaging out. But that needs to be explained.

“She told me, ‘Debbie Stevenson, if I don’t bring you into Sotheby’s, I’m missing out.’ And from then on, we’d start every call with, ‘Well good morning, Debbie Stevenson.’ ‘Well good morning, Mary Lou York.’” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Zoe Fisher: That clears things up! Thank you for explaining it so thoroughly.

Debbie Stevenson: That was the whole premise of the lawsuit. The claim was that commission rates were set in stone or being pooled. Some agents who were interviewed seemed unsure about the situation, and honestly, many of us were confused too. Our trade association, the one being sued, was not speaking publicly, so we were left wondering why we were being targeted.

If you understand antitrust laws, then you know that conspiring to set a commission rate is illegal. Even just saying out loud, “I charge six percent and that is standard,” can be a violation. Everything in real estate is negotiable, including commissions. And personally, I have no issue negotiating up if I am doing more work. Agents need to understand their worth and stand behind the value they bring.

Zoe Fisher: So, if you had a day completely free to spend however you’d like, would you be with the horses?

Debbie Stevenson: Of course. Although my horse had other ideas last week. I went up to him after an open house. It was one of the warmer days we have had in Texas, definitely a reminder that summer is still coming. My horse was bred in Canada and came down from Montana, so he is not quite acclimated to the Texas heat.

He was in his stall, saw me coming, and bolted out, turned around, and looked at me like, “Not today, Josephine.” The weather was just too much. He stopped at a distance, and every time I stepped forward, he stepped back like, “Nope.” I told him, “Bear, I am still in my open house clothes. Do I look like I am ready to ride?”

“Everything is negotiable in real estate. But that old saying, “until you hear no, it’s negotiable” includes commissions! And I can promise you I’ll negotiate up. You start wanting more and more from me, I know my worth.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so cute. Aw, we’re up here in Montana too, so I’m right there with him. I totally feel his pain

Debbie Stevenson: He’d probably love to talk to you right now.

Zoe Fisher: Awesome, Debbie. Tell me how can our listeners get in touch with you or work together?

Debbie Stevenson: My website is DSCentralTexasRealtors.com. that’s DS as in Debbie Stevenson, Central Texas Realtors with an S. You can also find me on Facebook at Debbie Stevenson Realtor or call me at (512) 468-8210.
If I do not pick up, please send a text.

Zoe Fisher: Thanks Debbie!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

More Than a Home, It’s a Legacy

Debbie Stevenson brings passion and precision to Texas real estate. With a background in journalism and a talent for storytelling, she uses print to elevate every listing. From custom spec books to stunning visuals, her work shows that print is a powerful tool in building trust and creating lasting impact. Order today!

Listen to the full episode on Spotify or check out the interview on YouTube!

The post Behind The Print: Luxury Real Estate Unlocked with Debbie Stevenson appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

11-minute read

“And these, whether it’s a brochure or the coloring book, which we’ll talk about in a second, print has played a huge part in what we do, and it always has. And while others may think that print is dead, and favor toward apps or their iPhones or any other digital media, you still can’t beat handing somebody a brochure.” Eric Lindstrom, Executive Director

Transcripts from Behind The Print with Eric Lindstrom, Executive Director of FARM, the Farm Animal Rights Movement

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Make Friends With My Farm Animals, and I’m here today with Executive Director of the Farm Animal Rights Movement, Eric Lindstrom.

Eric Lindstrom: Hi Zoe, thank you for having me on.

Zoe Fisher: Of course, Eric! I’m so glad to get to talk with you about all your adventures and about the foundation itself.

Eric Lindstrom: Sure, definitely. Ask away if you have any questions.

Zoe Fisher: Yeah! So, can you introduce us to FARM and tell us what you do as Executive Director?

Eric Lindstrom: FARM, or Farm Animal Rights Movement, is the nation’s oldest animal rights organization dedicated to ending the use of animals for food. We were founded nearly 50 years ago in Washington, DC.
Our mission since 1976 has been simple: end the use of animals for food. All of our programming and events support people adopting a plant-based diet, for human health, for the environment, and most importantly, for the animals.

“Very few people go vegan overnight. Our approach is providing educational resources through events, demonstrations, and outreach, mainly targeting young people who are still impressionable and passionate about saving the environment.” Eric Lindstrom, Executive Director​​​

Zoe Fisher: That’s such an inspiring mission. How did it all begin?

Eric Lindstrom: FARM was co-founded by Alex Hershaft, who will be celebrating his 91st birthday this July.
Alex is a Holocaust survivor. After escaping Poland and coming to the U.S., one of his early jobs placed him in a slaughterhouse. Walking into that environment triggered vivid memories of the Holocaust for him. From that day forward, he committed his life to saving animals and encouraging people to leave animals off their plates. While PETA focused on animal experimentation, FARM focused on farmed animals and we still do.

Zoe Fisher: That’s powerful. What does success look like for FARM?

Eric Lindstrom: Success takes time. Very few people go vegan overnight. Our approach is providing educational resources through events, demonstrations, and outreach, mainly targeting young people who are still impressionable and passionate about saving the environment. Our goal is to reach as many people as possible, gently encourage them to try initiatives like our MeatOut campaign, starting by giving up meat for one day, then one week, and eventually for life. Ultimately, it’s about education, support, and building a movement one person at a time.

Zoe Fisher: I love that approach. It’s hard to change habits overnight, especially when options aren’t always accessible.

Eric Lindstrom: It’s getting better though. I’ve been vegan for 13 years. When I started, vegan options were rare, even in grocery stores or restaurants. Now you see plant-based products everywhere like Impossible Foods and Beyond Burgers. Even beyond the substitutes, about 90 percent of the grocery store is already vegan if you think about produce, pasta, spices, and canned goods. When people ask me for vegan recipes, I just tell them: cook what you normally cook, but use vegan ingredients. There’s a replacement for everything now.

Zoe Fisher: That makes it feel much more doable. Just swap brands, not your whole lifestyle overnight.

Eric Lindstrom: Exactly. It’s about changing brands and shifting perspective.

Zoe Fisher: What is the biggest challenge when trying to shift mindsets around animal rights?

Eric Lindstrom: The biggest challenges are habits and cultural backgrounds. People love their foods, their traditions, and there is often a cognitive dissonance, knowing something is wrong but continuing anyway. Even when people are exposed to the realities of factory farming, it is not always enough. Our work is about education and patience. There are programs like Veganuary, 10 Weeks to Vegan, and our MeatOut campaign that help people ease into it at their own pace. The key is showing it’s possible, not demanding perfection.

Zoe Fisher: It’s like anything, you need a smart goal and realistic steps to get there.

Eric Lindstrom: Exactly. Big changes happen in small, steady moves. Commit to a week. Try new foods. Realize you are not sacrificing, you are discovering. It is a lot easier today than it used to be, and we want to empower people to succeed without judgment.

Zoe Fisher: Have any of your campaigns stood out as especially impactful?

“Whether you are raising awareness, building community, or amplifying a cause, high-quality print can turn your mission into something tangible and unforgettable.” Eric Lindstrom, Executive Director​​

Eric Lindstrom: Definitely. Over the years, we have had protests, demonstrations, and online campaigns that reached hundreds of thousands. One campaign that made national news was MeatOut Day. When Governor Polis of Colorado proclaimed March 20th as MeatOut Day, it caused an uproar in an agricultural state. Farmers and ranchers created a counter-campaign called MeatIn Day. Ironically, their outrage amplified our message across the country. It was covered by the New York Times, Washington Post, and many others. Sometimes the controversy itself shows how powerful the idea really is.

Zoe Fisher: That’s incredible. They tried to flip it, but you gained even more awareness.

Eric Lindstrom: Exactly.

Zoe Fisher: You mentioned using print materials like coloring books. Can you tell me more about how you use print to support your mission?

Eric Lindstrom: Print has always been essential for us. Even in a digital world, handing someone a brochure or a well-designed postcard is still powerful. We produce brochures like Bite Into a Better World, postcards comparing a dog and a cow to challenge perceptions, and educational materials for festivals and events. We also created a beautiful children’s coloring book with illustrator Ruby Roth. Instead of traditional farm narratives like milking cows, our book shows farm animals’ personalities, like chickens purring and piglets being playful. It plants seeds of compassion without heavy messaging. We initially printed 15,000 large-format coloring books, but they were expensive. That is when PrintingCenterUSA helped us scale it down affordably. Now we have a pocket-sized version with a semi-gloss cover and crayon-friendly interior, perfect for handing out at parades, pride events, and community gatherings. Print allows us to reach people where they are in a way that feels warm, not aggressive.

Zoe Fisher: I love that. It is accessible, creative, and perfectly scaled for nonprofits.

Eric Lindstrom: Exactly. And we are working toward getting these into mainstream family restaurants too, not just vegan spots.

Zoe Fisher: That would be amazing. I love the idea of kids connecting early and forming compassion naturally.

Eric Lindstrom: That is our goal. If a child names an animal, they are less likely to want to harm them.
We want to create those gentle, lasting impressions.

Zoe Fisher: What advice would you give to someone starting a nonprofit or advocacy group?

Eric Lindstrom: First, build good assets: high-quality images, approachable writing, strong design. People do not want to read a wall of text, so bullet points, clear headlines, and powerful visuals are key. Next, know your audience. Everything you design should resonate naturally with them. Finally, be smart with your printing budget. Use tools like ChatGPT to repurpose content for brochures, social captions, and blog posts efficiently. Good design should feel invisible. It should pull people in, not hit them over the head.

“Big changes happen in small, steady moves. Commit to a week. Try new foods. Realize you are not sacrificing, you are discovering.” Eric Lindstrom, Executive Director

Zoe Fisher: That is fantastic advice for nonprofits and small businesses alike.

Eric Lindstrom: Absolutely.

Zoe Fisher: How does fundraising work for FARM?

Eric Lindstrom: The biggest fundraising push is around Giving Tuesday at the end of November. It kicks off our end-of-year campaigns, which include email marketing, social media, and direct mail. For our mailers, we create colorful envelopes, business reply cards, executive letters, and highlight sheets. We send them to our top donors and hope for strong returns. About 90 percent of our donations go directly back into programming, like creating educational materials, funding MeatOut events, and printing new coloring books.

Zoe Fisher: Where can listeners donate if they want to support your work?

Eric Lindstrom: They can visit farmusa.org/donate or just click the donate button right on our homepage.

Zoe Fisher: I also have to ask. Do FARM employees have to be vegan?

Eric Lindstrom: Yes. Everyone on staff, and even our volunteers, must be vegan. We align with our mission completely.

Zoe Fisher: That makes perfect sense. Your values have to match your work.

Eric Lindstrom: Exactly.

Zoe Fisher: What do you hope someone takes away from this episode?

Eric Lindstrom: I hope they realize change is possible. Whether you go meatless on Mondays or commit fully to a plant-based diet, you can make a difference. It is not about sacrifice. It is about discovery, about living more compassionately and helping create a better world. Even one meal, one day at a time, matters.

Zoe Fisher: That is such a beautiful message.

Eric Lindstrom: Thank you.

Zoe Fisher: If you had a free day to spend however you wanted, what would you do?

Eric Lindstrom: Honestly, I would just be outside. I love springtime, the flowers, the trees blooming, the energy of renewal. I live in an area with lots of waterfalls, hiking trails, and gorges. A perfect day would be hiking, relaxing, and maybe, if I had more time, working on my third book.

Zoe Fisher: That sounds wonderful.

Eric Lindstrom: It really is.

Zoe Fisher: Lastly, how can listeners stay connected with you and FARM?

Eric Lindstrom: Visit farmusa.org. Subscribe to our e-newsletter, shop our online store, or follow us on Facebook, X, Instagram, and YouTube. Even if you are not fully plant-based yet, there is so much you can learn and be inspired by.

Zoe Fisher: Thank you, Eric, and thank you to everyone listening.

“When people ask me for a vegan recipe, maybe they are having someone over for dinner and they’ve requested a plant-based menu, I always just tell them, choose whatever recipe you want to make and simply use vegan ingredients because there is a replacement for everything now.” Eric Lindstrom, Executive Director​

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Where Print and Purpose Meet

From vibrant coloring books that spark compassion in children to outreach campaigns that educate and empower, Eric Lindstrom and the team at FARM are proving that print still holds incredible power in a digital world. By blending visual storytelling with strategic messaging, they show how printed materials can create real human connection and drive positive change. Whether you are raising awareness, building community, or amplifying a cause, high-quality print can turn your mission into something tangible and unforgettable. If you are ready to bring your own message to life, explore how impactful printing can support your goals with PrintingCenterUSA. Order today!

The post Behind The Print: Farm Animal Rights Movement appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“We’ve put so much into making our designs beautiful, and we wanted the printed product to reflect that quality. Now that we’ve partnered with PrintingCenterUSA, we can offer high-quality materials that truly feel keepsake-worthy.” Tina Ebanks, Owner and Creative Director

Transcripts from Behind The Print with Tina Ebanks, Owner and Creative Director of Remembered Fondly

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is The Story Behind Remembered Fondly, and I’m here with the Owner and Creative Director of Remembered Fondly, Tina Ebanks.

Tina Ebanks: Hey!

Zoe Fisher: Thank you so much for being here, Tina. To start, can you tell us a little bit about what Remembered Fondly is and what inspired you to create it?

“I wanted to create something that honored our loved ones the way we do for weddings—elegant, thoughtful, and cohesive. Our templates are designed to reduce stress and provide something families can feel proud of.” Tina Ebanks, Owner and Creative Director

Tina Ebanks: Absolutely. Through the years, I had multiple family members pass away, and every time we struggled to find funeral programs that felt personal, beautiful, and worthy of their legacy. As a professional designer, I often ended up creating them myself, but it was a challenge. So many family members wanting input, a lot of stress, and not a lot of helpful options available. That experience really inspired me to build something that would ease the process for other families and allow them to remember their loved ones in a beautiful light.

Zoe Fisher: That’s such a meaningful beginning. Who do you typically serve through your templates, and what are those individuals going through when they find your work?

Tina Ebanks: Most of our customers are going through grief. They’ve just lost someone they love, and we want to make that experience a little easier by offering something that’s both beautiful and easy to use. Our templates are designed to reduce stress and provide something families can feel proud of.

Zoe Fisher: I imagine that’s incredibly comforting during a difficult time. What are some of the common pain points you help solve with your templates?

Tina Ebanks: One major pain point is timing. Funerals often have very tight turnarounds, and our templates allow people to quickly and easily plug in information, upload photos, and get a beautiful result without needing advanced design skills. It gives them flexibility and a sense of control when they really need it.

Zoe Fisher: That kind of automation sounds like such a relief. How do you approach designing these templates so they’re both beautiful and user-friendly?

Tina Ebanks: When I started researching what was out there, I noticed a lot of downloadable Word documents being used as templates. They were messy, unreliable, and often broke the design when opened on different devices. So I created an online editing experience that preserves the design’s integrity no matter the platform. Customers can go right into the online template, enter their info, and everything stays in place.

Zoe Fisher: That’s so thoughtful and practical. For others who may be building a brand in a sensitive space like this, what advice would you give about using design and marketing to communicate compassion?

Tina Ebanks: Lead with empathy. Put yourself in your customer’s shoes. They’re often under time pressure, dealing with emotional stress, and facing conflicting input from family members. Our templates are designed to accommodate all of that, allowing multiple family members to collaborate and contribute with ease.

Zoe Fisher: That collaboration piece is so powerful. Would you say your business stands out in this space?

Tina Ebanks: I believe so. I haven’t seen many other companies offering funeral templates through an online design platform like ours. Most are still downloadable Word files, and the design quality is often lacking. I wanted to create something that honored our loved ones the way we do for weddings—elegant, thoughtful, and cohesive.

“Would I feel good using this for someone I loved? That’s the question I always come back to. Art and design can truly make a difference.” Tina Ebanks, Owner and Creative Director

Zoe Fisher: I love that comparison. So what would you say to someone who wants to start a business in an emotionally sensitive space like yours?

Tina Ebanks: Again, it’s about empathy first. Understand what your customer is going through and build around that. Prioritize ease of use, and always ask yourself, “would I feel good using this for someone I loved?”

Zoe Fisher: That’s such a strong perspective. Have you had a moment with a customer that reminded you why this work matters?

Tina Ebanks: Definitely. One woman reached out and told me that without our template, she wouldn’t have been able to create something meaningful for her loved one. She worked all day and didn’t have time to go to a funeral home, but being able to work on it at midnight, on her own time, made all the difference.

Zoe Fisher: That’s such a powerful story. Speaking of which—what are some challenges you’ve faced as you’ve grown your business?

Tina Ebanks: One challenge was finding a print partner we could trust. We’ve put so much into making our designs beautiful, and we wanted the printed product to reflect that quality. I’m so excited to now be working with PrintingCenterUSA because it means we can offer high-quality printed materials that truly feel keepsake-worthy.

“I created an online editing experience that preserves the design’s integrity no matter the platform.” Tina Ebanks, Owner and Creative Director

Zoe Fisher: I’m thrilled about that too. I can’t wait to see the legacy you’re helping families preserve. Has working so closely with grief changed the way you think about life or legacy?

Tina Ebanks: Absolutely. It’s a daily reminder of how short life is and how important it is to embrace every moment. Being able to use my creativity to help people during these difficult times is incredibly fulfilling. It shows me that art and design can truly make a difference.

Zoe Fisher: I couldn’t agree more. On a lighter note—if you had a completely free day, how would you spend it?

Tina Ebanks: I’d definitely be outdoors. I love the beach, the ocean breeze, and the sound of waves. Give me a palm tree, a good book, and the sea—I’m happy.

Zoe Fisher: That sounds perfect. And lastly, where can listeners connect with you and explore your templates?

“Design should never break under pressure—it should support people when they need it most.” Tina Ebanks, Owner and Creative Director

Tina Ebanks: You can visit us at rememberedfondly.com, and we’re also on Instagram and Pinterest @rememberedfondly. There’s a contact page on the website if you need support or have questions.

Zoe Fisher: Thank you so much for sharing your heart and mission with us, Tina. This has been such a beautiful and meaningful episode. Everyone! Don’t forget to use Tina’s referral page to start earning rewards! Click here to earn rewards!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Redesigning Grief, One Memory at a Time

Tina Ebanks and Remembered Fondly are proof that meaningful design can offer healing. Her work brings comfort to families when they need it most—turning sorrow into story, and goodbye into remembrance. At PrintingCenterUSA, we’re proud to support her mission by delivering high-quality printed programs that feel worthy of the people they honor. Whether you’re planning a tribute or building a heart-led brand, print has the power to hold space for the moments that matter. Order today!

The post Behind The Print: The Story Behind Remembered Fondly appeared first on PrintingCenterUSA.

From one-on-one reading sessions with kids to heartwarming visits with seniors, Terry shares the impact of her equine-assisted reading program and how high-quality print materials, like her stunning activity books, bring her mission to life in classrooms and libraries. Tune in to hear how passion, print, and tiny hooves are making a big difference.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“We get so many compliments, not just on our content, but of the quality of the printing. The teachers, everybody, across the board, says they have never seen a higher quality coloring book than what we get through your company.”​ Terry Holmes-Stecyk, Owner

Transcripts from Behind The Print with Terry Holmes-Stecyk, Owner of Tender Little Hearts Mini Tales & Equine Assisted Services

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Healing Hearts with Hooves, and I’m joined by Terry Holmes-Stecyk, Owner of Tender Little Hearts Mini Tales and Equine Assisted Services.

Terry Holmes-Stecyk: Hi Zoe! Thank you so much for inviting us to join you today.

Zoe Fisher: We’re so glad to have you. Can you start by telling us about Tender Little Hearts and what your role looks like day to day?

“We want to see every single child reading and loving that they’re reading. Not just for the fun part of it but also for the educational part.” Terry Holmes-Stecyk, Owner​

Terry Holmes-Stecyk: Absolutely. Tender Little Hearts is an equine-based learning resource with a focus on literacy. Our goal is to encourage young readers, kindergarten through second grade, to love reading. We use four miniature horses and two miniature donkeys to visit schools and libraries, making reading fun and memorable.

Zoe Fisher: That is so fun! Who benefits most from what you offer?

Terry Holmes-Stecyk: Our primary focus is K–2 students. We want them to have a positive experience with reading. Studies show that if kids aren’t reading at grade level by fourth grade, their chances of future success drop significantly. We’re trying to change that early.

Zoe Fisher: How do the miniature horses play a role in that?

Terry Holmes-Stecyk: It’s all about the uniqueness of the experience. Kids are used to seeing dogs and cats, but horses and donkeys in the school library? That gets them excited. When they hear the clip-clop of hooves walking in, their energy goes through the roof. We do some breathing exercises to calm them down, then the students get to read one-on-one to the animals.we got here.

Zoe Fisher: That must make a huge impact for teachers.

Terry Holmes-Stecyk: It really does. Teachers and parents tell us the kids are still talking about the visit months later. We had a hundred first graders read to our horses in a single week! At school, kids might get about three minutes of reading time. At the ranch or the library, they might get eight to ten. And if they don’t want to read, they can just describe the pictures to the animals. The important thing is creating a judgment-free, encouraging environment.

Zoe Fisher: That’s such a beautiful and confidence-building experience.

Terry Holmes-Stecyk: Absolutely. We had one little boy who practiced reading for two weeks because he knew the horses were coming. When the day came, he sat down, read one page, closed the book, and said, “I did it. I read to the horse.” It was incredible. That kind of motivation and follow-through is life-changing for kids.

“Someday someone will look at us and say, you know, I think I want that to be my legacy… let’s help these kids because they are our future. That would be a dream” Terry Holmes-Stecyk, Owner

Zoe Fisher: You also mentioned an activity book—can you tell me more about that?

Terry Holmes-Stecyk: Yes! What started as a simple idea for a coloring book turned into a major project. We worked with an artist in Indonesia who brought our vision to life. We made sure it included diversity and accessibility, kids of different backgrounds, kids with disabilities, and focused on equine-based education. Our second edition includes word searches, math puzzles, mazes, and even a cutout donkey buddy. The quality is top-notch. Teachers tell us they’ve never seen a better-printed activity book. We owe a lot of that to your team!

Zoe Fisher: That’s amazing to hear! We’re honored to be part of that.

Terry Holmes-Stecyk: We’re definitely going to keep printing. We’re also planning a collaborative project where students create their own book, writing, illustrating, and all. And you’ll be printing it, of course!

Zoe Fisher: I’ll keep an eye out for it! So what’s it like wearing so many hats as a small business owner?

Terry Holmes-Stecyk: Oh my! I’m a charity board of one! Between farm chores, prepping for school visits, transporting and caring for the animals, writing grants, and managing volunteers, it’s easily 60 hours a week. I used to be a dental hygienist, working 40 hours. Now I work more, and for free!

Zoe Fisher: But you’ve found your purpose in it.

Terry Holmes-Stecyk: Yes. I started this in my 60s, and it’s what I was meant to do. Bringing joy to kids, giving seniors moments of connection, it’s all worth it.

“We have horses and donkeys throughout the book. We really did do our best to make it have inclusive diversity in children of other cultures, other nationalities, and even some with disabilities.”​ Terry Holmes-Stecyk, Owner​

Zoe Fisher: What’s something you wish people knew about miniature horses or your program?

Terry Holmes-Stecyk: Mini horses are livestock, not pets. They need proper care, companionship, and can live into their forties. As for Tender Little Hearts, it’s a mission of love. Everything we do, from our visits to our little quilted heart giveaways, is centered around emotional connection and kindness.

Zoe Fisher: That’s beautiful. What are some milestones that shaped your organization?

Terry Holmes-Stecyk: COVID forced us to pivot from school visits to senior centers and hospitals. We also recorded read-aloud videos with author permission, which expanded our reach. We’ve won national awards and gotten local media recognition. Every little bit helps raise awareness and brings in new support.

Zoe Fisher: And what’s holding you back right now?

Terry Holmes-Stecyk: Funding and location. We need a new, more accessible property that’s closer to town so parents will bring their kids more often. And of course, grants are hard to get when your budget is small. But we keep the faith—maybe a benefactor is listening!

Zoe Fisher: What advice would you give other purpose-driven entrepreneurs?

Terry Holmes-Stecyk: Love what you do. Don’t be afraid to accept help. Persevere, and don’t give up. We’ve stayed in the black since day one because we’re passionate, frugal, and supported by an amazing community.

Zoe Fisher: If you had a free day to do anything, what would you do?

Terry Holmes-Stecyk: I’d have a delicious breakfast, go horseback riding, read a book surrounded by my horses, then get a massage and enjoy a glass of red wine. That would be the perfect day.

“If they can connect with a horse, maybe that can help connect with a teacher, maybe they can then connect with someone in their family, and maybe they’ll start making more connections all around.” Terry Holmes-Stecyk, Owner

Zoe Fisher: I love that! And finally, how can our listeners support you?

Terry Holmes-Stecyk: Visit our website, follow us on social media, share our mission, and if you can, sponsor one of our animals. Even a $5 donation helps. And of course, send good thoughts—we believe they make a difference too.

Zoe Fisher: Beautiful! Anyone out there who wants to see the CUTEST mini’s be sure to check them out!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Small Hooves, Big Impact

From joyful visits to classrooms to healing moments with seniors, Terry Holmes-Stecyk’s mission with Tender Little Hearts Mini Tales is a testament to the power of compassion, creativity, and connection. Through equine-assisted reading and beautifully designed printed materials, she’s opening hearts and turning pages—one hoofprint at a time. For Terry, custom printing has played a vital role in creating meaningful takeaways that support her message. Whether it’s an activity book, donor thank-you cards, or student keepsakes, thoughtful print brings her vision into the hands of those who need it most.

Ready to bring your own heartfelt ideas to life? Explore what print can do for your mission. Order today!

The post Behind The Print: Healing Hearts with Hooves appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

9-minute read

“PrintingCenterUSA has been instrumental in helping us get our word out of what we’re doing. It’s remarkable, the response that I receive from our print work… People have actually made comments to me of, ‘Who did this for you?” Laura Raisch, Executive Director of the Mackinac Arts Council

Transcripts from Behind The Print with Laura Raisch, Executive Director of the Mackinac Arts Council

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Mackinac is Art , and I’m here with the Executive Director of the Mackinac Arts Council , Laura Raisch.

Laura Raisch: Hi, I’m delighted to be here. I love PrintingCenterUSA—you’ve been so wonderful to us!

Zoe Fisher: Tell me about the Mackinac Arts Council and your role.

Laura Raisch: It started in 2003 to meet the arts and cultural needs of Mackinac Island for residents, seasonal workers, and our many visitors. Over a million people come to the island, and our mission is to serve all of them with arts, services, and cultural programming. We’re going into our 22nd year and growing every season.

“Art has always been something that brings people together, and I think Mackinac Island has a really unique way of doing that because of its setting.” Laura Raisch, Executive Director of the Mackinac Arts Council

Zoe Fisher: What’s it like being on such a unique island?

Laura Raisch: Mackinac is magical. No motor vehicles, just bikes, horses, and walking. Nature is the biggest inspiration—our seasons, water, air, and history spark so much creativity. I’ve been coming here my whole life. My dad painted rocks, wrote parody musicals like “Phantom of the Grand,” and my mom did costumes. The arts were everywhere in our home. I now get to do what I love, in a place I love.

Zoe Fisher: What’s the council’s mission today?

Laura Raisch: We aim to meet the island’s arts and culture needs through seven major series and winter events. We have a small staff and a very active working board. Everyone helps put on everything from concerts to art exhibits to theater productions.

Zoe Fisher: What are the concerts in the park like?

Laura Raisch: Incredible. Marquette Park fills up with locals, seasonal workers, and tourists—everyone lays out blankets, grabs food from Dow’s Market, and listens to Grammy winners and bluegrass artists. There’s something in the water here—Michigan produces amazing talent. And we love supporting up-and-coming Michigan artists.

Zoe Fisher: How do you use print?

Laura Raisch: I love PrintCenterUSA! We create brochures, invites, posters, and cards—all printed through you. People constantly compliment our materials. I design in-house, and PrintCenterUSA brings it to life with vibrant color and quality. You’ve helped us spread our message and look professional doing it.

“We’re really focusing right now on trying to reach more year-round residents and make sure they feel like they have a place in the art scene here.” Laura Raisch, Executive Director of the Mackinac Arts Council

Zoe Fisher: What has been most impactful about your work?

Laura Raisch: Supporting seasonal employees. They come from around the world and we provide cultural events and resources—like our Latin, Jamaican, and Eastern European celebrations—where they meet locals and build lifelong friendships.

Zoe Fisher: Tell me about Music on the Trail!

Laura Raisch: It’s a fall event along the state park botanical trail. You wander past harp, cello, dulcimer performances—this year we’re adding dance and poetry. People spend hours there just enjoying art and nature. It’s so peaceful and magical.

Zoe Fisher: What challenges are you facing?

Laura Raisch: Right now, federal grant funding is on pause. We’ve been awarded grants, but delays in Washington have put them on hold, and that affects programming like Music on the Trail.

Zoe Fisher: Where do you see the council in five to ten years?

Laura Raisch: Flourishing. I want to grow our staff, expand programming, and make it to our 25th anniversary. I hope to add a dance series—that’s the next big dream.

“It’s about making sure there’s something for everybody, whether you’re a kid here full-time, a tourist passing through, or someone who’s lived here your whole life.” Laura Raisch, Executive Director of the Mackinac Arts Council

Zoe Fisher: What advice do you have for artists?

Laura Raisch: Don’t stop. Keep creating. During COVID, everyone turned to art. It lifts us up. Artists in every medium—keep going. It matters.

Zoe Fisher: If you had a free day, how would you spend it?

Laura Raisch: With my dogs, reading Somewhere in Crime, a mystery novel set here on the island. Or I’d swim in the Straits of Mackinac. Maybe both!

Zoe Fisher: How can people get involved?

Laura Raisch: Visit mackinacartscouncil.org. Everything is listed there. Almost all of our events are free—concerts, exhibits, theater. We love volunteers and visitors. You’ll never regret coming to Mackinac.

“It’s about building community through creativity, and making sure art is accessible, not intimidating.” Laura Raisch, Executive Director of the Mackinac Arts Council

Zoe Fisher: Fantastic! Listeners, be sure to visit mackinacartscouncil.org and check them out on social media.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Make Art, Make an Impact!

From fostering local talent to curating unforgettable cultural experiences, Mackinac Arts Council brings creativity to life. Just like art has the power to tell a story, high-quality print materials help share that story with the world. Whether it’s gallery programs, event posters, or custom marketing pieces, PrintingCenterUSA is here to bring your vision to print. Elevate your brand with professional, vibrant printing that makes an impact. Order today!

The post Behind The Print: Mackinac is Art appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

9-minute read

“Before I started all this, I wish I had a community of small business owners to turn to, like the one I later helped create. I mentor because it’s expensive to get to market and build an audience.” Martha Bennington, CEO & Designer

Transcripts from Behind The Print with Martha Bennington From The 3 Sisters Design Co.

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Bold, Branded, and Brilliant, and I’m here with CEO and designer of The Three Sisters Design Co, and eldest sister, Martha Bennington.

Martha Bennington: Hey people!

“Sourcing is everything. We really try to stay American-mad It keeps the supply chain simple and ensures better quality and responsiveness.” Martha Bennington, CEO & Designer

Zoe Fisher: So, Martha, how did The 3 Sisters Design Co. all start, from key fobs to the creation of your Big House line?

Martha Bennington: I’ll try to keep it short! The 3 Sisters Design Co. started over 20 years ago. At that time, I was a jewelry artist, and both my younger sisters are also artists. One of them visited me in California and said, “We should start a business.” Genius, right? So we bought a domain. But, baby sister is what we call the ethereal one, so she drifted off, and middle sister had twins—so she was out, too! And there I was. Over the years, it became more design-focused rather than labor-heavy, which was a great shift for me.

Martha Bennington: Our line reflects our sense of humor, we’re snarky, sassy, and a little badass-y. That’s our brand!

Zoe Fisher: I love that! And I’ve seen your hilarious cards. Who typically gravitates toward your greeting cards? Are they for a particular occasion or type of person?

Martha Bennington: The 3 Sisters Design Co. doesn’t just do greeting cards—we also make stickers, postcards, boutique soap, body butter, air fresheners, and soon, tote bags, tea towels, and pillows! But when it comes to paper goods, everyone knows that person on the card. One of my buyers told me a little old lady keeps snatching them up for her bridge party—she thinks they’re the funniest things ever! That just cracks me up. You just need an outside-the-box sense of humor to love them.

Martha Bennington: All of my images are vintage mugshots, dating as far back as the 1870s up until the ‘70s. That’s where you get the great hairstyles and glasses. I pair them with something I would probably say in real life. Like one of my best sellers, Carol doesn’t get drunk, she gets awesome.

Zoe Fisher: That’s such a perfect mix of comedy and realism!

Martha Bennington: Exactly! Over the years, The 3 Sisters Design Co. has had our ups and downs but 2008 hit us hard, and we lost about 70% of our business overnight, like a lot of people did. But we learned how to take care of our buyers. Most of our business is wholesale B2B, and we focused on keeping our buyers happy. We bought out old stock and gave them affordable stock. In doing that, we realized that if you give someone change from a $20 bill, make them laugh, or provide self-care, you’re golden. We’re still here, and we’re doing great!

Zoe Fisher: That’s amazing. So, when designing, what do you focus on most? Style? Message? The images?

Martha Bennington: Honestly, the hardest part isn’t the design, it’s sourcing. You guys at PrintingCenterUSA make that part easy! I love working with you. Every time I make a mistake; you guys catch it. “Are you sure you wanted to say that?” And I’m like, “Oh no, I put too many E’s in that word!”

Martha Bennington: Sourcing is everything. We really try to stay American-made and support small businesses. It keeps the supply chain simple and ensures better quality and responsiveness. I’ve had a sourcing nightmare with tea towels lately, but I’ll figure it out. When I started, I was doing candles which was a huge mistake. They break, they’re hard to ship… don’t do candles. A friend of mine said, “Girl, do greeting cards!” And here we are.

Zoe Fisher: That’s awesome! So what are some of the biggest challenges Three Sisters Design Co faces right now?

Martha Bennington: Nothing’s really holding The 3 Sisters Design Co. back. We’d love to invest in another $20,000 machine, but at the same time, we’re growing the Big House line so fast. We don’t want to grow too fast, for example, right now we’re in a great rhythm. We track our numbers carefully and test products in small batches before going all in. Like our napkins, it’s crazy, I had to buy 20,000 of them for the first order. That was terrifying, but they blew up! Now, we’re at 12 designs and counting.

Zoe Fisher: What’s one thing you wish you knew before starting this journey?

Martha Bennington: I wish I had a community of small business owners to turn to, like the one I later helped create. I mentored other artisans at major markets because it’s expensive to get to market and build an audience. Some people are secretive about their sources, but I’m not afraid of competition. I have confidence in my line and no one has my exact squirrel brain! There’s enough space for everyone at the table, and if I help someone with sourcing, it comes back to me in spades.

“Even when I’m on a cruise ship, I’m walking around writing down funny things drunk people say. Everything turns into a greeting card eventually!” Martha Bennington, CEO & Designer

Zoe Fisher: That’s a great mindset. You also emphasize eco-friendliness and giving back. How do those values influence your business?

Martha Bennington: I’m a cancer survivor of ovarian cancer, 17-18 years. Not a common survival story, so yes, round of applause! So many people supported me when I couldn’t work, so I feel it’s important to give back. Every month, we donate to different causes like Habitat for Humanity, cancer research, LGBTQ+ organizations, even Heifer International, where we buy cows for families in need.

Martha Bennington: At The 3 Sisters Design Co. eco-friendliness came naturally to us. We used to work with vintage license plates, fire hoses, and record albums. Our key fobs are made with recycled plastics. Even our air fresheners are 35% recycled diapers! Brand new, unused diapers that couldn’t be sold. The manufacturer told me, “We don’t tell everyone it’s diapers,” and I was like, “That’s hilarious—I’m telling people.”

Zoe Fisher: That’s amazing! Now, you made a conscious decision to stay off Amazon. Why?

Martha Bennington: No shade to Amazon—I shop there, too. But it’s not small-business-friendly. We sell to almost 6,000 galleries and boutiques worldwide. If our retailers saw us on Amazon, they’d drop us. We don’t compete with our own stores. Amazon would also never offer us the exclusivity and customer service we need. Instead of being anti-Amazon, I say, support small businesses instead!

Zoe Fisher: Absolutely! So, if you had a completely free day, how would you spend it?

Martha Bennington: Honestly? I’d still be designing. Even on vacation, I’m walking around with an old-fashioned in my hand, writing down funny things drunk people say. Everything turns into a greeting card eventually! But I do love cruising. No kids cannonballing in the pool? Sign me up.

Zoe Fisher: That sounds amazing! How can listeners connect with you and shop your products?

Martha Bennington: Easy! Head to the3sisters.com—that’s the number three, not the word. From there, you can find our Etsy store for retail and our wholesale catalog on Faire. I keep it simple—no need to maintain a complicated website. You can also find us on Instagram @ThreeSistersDesignCo..

“We track our numbers in small batches before going all in. Like our napkins—I had to buy 20,000 of them for the first order. That was terrifying, but they blew up!” Martha Bennington, CEO & Designer

Zoe Fisher: Perfect! Listeners, check out Three Sisters Design Co. and grab some of Martha’s hilarious and sassy products.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Make Your Mark Today!

From bold humor to unforgettable branding, Martha Bennington brings her snarky, sassy, and creative vision to life through The Three Sisters Design Co. Her work blends vintage aesthetics with modern wit, creating products that resonate with customers who love personality-driven design. For Martha, we have been a trusted partner in turning her unique style into beautifully crafted, high-quality printed materials that engage and delight audiences worldwide. Whether it’s greeting cards, calendars, or custom merchandise, you can bring your own creative vision to life with custom printing. Order today!

The post Behind The Print: Bold, Branded, & Brilliant with The 3 Sisters Design Co. appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“I always wanted a magazine, and I thought one day I’m going to do Go Girl Worldwide magazine, and it finally happened about, I guess it’s been about six or seven years now, and I met this wonderful company called Printing Center USA.“ Jennifer Murphy, GoGirl CEO

Transcripts from Behind The Print with GoGirl, Jennifer Murphy

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Spreading Smiles and we’re here to dive into the power of positivity, entrepreneurship, and media in shaping a global movement.

Zoe Fisher: Our guest is a business leader, content creator, and filmmaker. Founder and CEO of, GoGirl Worldwide, co-founder of Viral Video Media Group, and the creative force behind I Want to Be Ninja the Movie. Joining us today is Jennifer Murphy.

Jennifer Murphy: Hi, Zoe! So good to be here.

“I don’t think print will ever go away. You know, there’s nothing like reading a book and flipping the pages. When I started my magazine, I wanted it to be a coffee table piece, something that people would keep and be reminded of the brand every time they saw it.” Jennifer Murphy, GoGirl CEO

Zoe Fisher: Go Girl Worldwide is all about empowerment. Who is your core audience?

Jennifer Murphy: Originally, it was for girls and women of all ages, but men love it too! So now, they’re GoGuys. My audience ranges from young girls to women of all ages, plus the amazing men who support them. I’ve found that empowerment isn’t just about one gender—it’s about lifting everyone up and building a community where we celebrate ambition, creativity, and kindness.

Zoe Fisher: What inspired you to start GoGirl?

Jennifer Murphy: I’ve always been a go-getter. Growing up as the second oldest of 12 kids, I learned business skills early. I had corporate success, but after personal setbacks, I lost everything. I had to start over. That’s when I realized: if I could rebuild my life, I could help others do the same. I saw a gap—there were male motivational speakers, but nothing big for women. I wanted to change that with something global. GoGirl Worldwide was born. I didn’t just want to create something for women—I wanted a movement that could change lives worldwide, providing mentorship, support, and a platform for people to share their stories.

Zoe Fisher: That’s amazing! How do you uplift your audience?

Jennifer Murphy: I combined my business background with entertainment. I started a YouTube channel, using humor and creativity to spread positivity. What began as quirky videos evolved into seminars, events, and eventually GoGirl Worldwide Magazine. Seeing my first issue in print, thanks to Printing Center USA, was a dream come true. One of the best ways to reach people is through storytelling, and I realized that whether it’s a digital video, a live event, or a printed magazine, every format has its own way of inspiring people.

Zoe Fisher: What makes GoGirl unique?

Jennifer Murphy: Authenticity! I balance humor and heart. I drive a Barbie Jeep, wear a pink cape, and sometimes trip—but I always get back up. I use comedy to bring people together while keeping everything real and empowering. I think people connect with GoGirl because I embrace both my strengths and my challenges. Life isn’t perfect, and neither is business, but if we can keep going, learn from our setbacks, and laugh along the way, we can achieve great things.

Zoe Fisher: Scaling GoGirl into a global brand—how did you do it?

Jennifer Murphy: Partnerships and affiliate marketing. I also co-founded Viral Video Media Group to help brands go viral. Plus, music! My song I Want to Be Ninja became a viral sensation, leading to a movie and even a comic book. We recently printed 5,000 copies to distribute to families affected by the LA fires. Having multiple revenue streams and creative outlets is essential for any entrepreneur. Diversifying your brand helps it grow while reaching more people in unique ways.

Zoe Fisher: How does print fit into your brand?

Jennifer Murphy: Print is crucial! In a digital world, tangible materials make you stand out. Business cards, brochures, and GoGirl Magazine—they create a lasting impact. I even do pink gorilla marketing—literally wearing a pink gorilla suit to promote my brand! Physical items feel more personal; when someone receives a beautifully printed magazine or brochure, it stays with them longer than just another ad they scroll past online. Print is a great way to reinforce a brand’s identity and values.

Zoe Fisher: What’s holding GoGirl back right now?

Jennifer Murphy: Time and resources! I just finished my first movie, and now I’m balancing marketing, expanding the magazine, and launching new projects. I need a social media-savvy assistant to help scale things further. With all of the different moving parts, organization is key, but there are only so many hours in a day. Finding the right team members to support the brand’s mission is my next big step.

Zoe Fisher: Your motto is Ignite Joy. What does it mean to you?

Jennifer Murphy: When I was seven, I met Mother Teresa, and she told me I could spread joy. That stuck with me. Later, I took a course that helped me define my purpose in two words: Ignite Joy. That realization changed everything. It’s not just about making people smile—it’s about creating meaningful connections and positive change in the world. Joy is contagious, and when you give it freely, it comes back to you in ways you never expect.

Zoe Fisher: If you had unlimited resources for a year, what would you do?

Knowing that I can’t do it all on my own and starting to partner with the right people, the right brands. I think affiliate marketing, you know, as an influencer, you can do deals with other brands where you don’t have to be the one reinventing the wheel.” Jennifer Murphy, GoGirl CEO

Jennifer Murphy: I’d franchise GoGirl seminars and magazines worldwide, host a massive Vegas conference, and make another movie. But honestly, I think those dreams aren’t far off! I truly believe that with the right partnerships and continued momentum, GoGirl Worldwide will be a household name, inspiring millions to chase their dreams, support one another, and embrace positivity.

Zoe Fisher: What’s one takeaway for our listeners?

Jennifer Murphy: Choose happiness. Smile—it lifts you and those around you. And never give up! Whatever your goal is, keep going. If you have a passion for something, lean into it, work hard, and don’t let obstacles discourage you. Your dreams are worth pursuing, and sometimes the challenges make the victories even sweeter.

“Marketing. Marketing! MARKETING!!! The money you’re making, put it right back into marketing. You can spend money on all sorts of things, and the business can just suck it up, but the more you can market your business. That is where the most money should go.” Jennifer Murphy, GoGirl CEO

Zoe Fisher: You heard her! Follow Jennifer on social media, watch her movie on Amazon, and check out GoGirl Worldwide.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Start Your Journey Today!

From empowering messages to inspiring branding, Jennifer Murphy brings the joy of confidence and connection to life through Go Girl Worldwide, a movement designed to uplift and motivate. For Jennifer, we have been a trusted partner in turning her vision into beautifully crafted, high-quality printed materials that inspire and engage audiences worldwide. Whether it’s a magazine, marketing material, or custom merchandise, you can bring your own ideas to life with custom printing. Order today!

The post Behind The Print: Spreading Smiles with GoGirl appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

9-minute read

“Look how good this looks. This is you guys. It’s all laid out so nicely…there’s just something different and exciting about having a physical book in your hands.” Kathy Van Benthuysen

Transcripts from Behind The Print with Kathy Van Benthuysen

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Parenting Beyond the Screen: combining print and digital for real results.

Zoe Fisher: And I’m here today with a 30 year teacher, 20 year mom, author, and coach. She is a true kid whisperer, you guys, who spent more than 65, 000 hours with children, earning her expert status. Introducing Converlation Incorporated President, Co Founder, Kathy Van Benthuyson.

Kathy Van Benthuysen: Thank you for having me, and you said my last name perfectly.

Zoe Fisher: Great! Well, how’s your day today?

Kathy Van Benthuysen: My day is excellent so far. Thank you. And yours?

Zoe Fisher: Very well, very well. Good to meet you.

Kathy Van Benthuysen: You too.

“Parents and kids who have gone through our program say the same thing: ‘We’re having better conversations, and our relationships are stronger.’ That’s what Converlation is all about—creating meaningful conversations and strengthening relationships.” Kathy Van Benthuysen

Zoe Fisher: So I see you were a teacher for about 30 years. What inspired you to retire early with Converlation?

Kathy Van Benthuysen: I’ll tell you a story because I love stories. The reason why is that every single day of my teaching career, I would greet the kids at the door and say, “Good morning, Zoe, how are you doing today?” I expected two things: eye contact and a response.

Back in 1992, every single student on the first day of school could look me in the eye and respond. Fast forward to my last year, 2021—only one student could do that on the first day of school. By December, I was still reminding kids, “You need to look me in the eye; you need to respond.”

I know various factors contributed to this, but I believe a major one is technology. Kids have gotten used to having their heads down in devices. Thirty years ago, they didn’t. Seeing that, I realized I couldn’t sit back and do nothing. I retired five years early, and I believe Converlation is making a bigger difference in kids’ lives.

Zoe Fisher: Wow, that is such a unique perspective. I’ve never heard a teacher speak about this in such depth.

Zoe Fisher: So, who does Converlation serve?

Kathy Van Benthuysen: Converlation serves two main groups. First, we work with schools. Schools see the ramifications of kids’ use of social media, gaming, and endless videos. They see kids who lack focus, can’t pay attention, have lower academic performance, and deal with more cyberbullying. Schools ask us, “You have something to counter these negative effects? Sign us up!”

For example, this is our 5th-grade curriculum, printed by PrintingCenterUSA. This is our 6th-grade curriculum, 7th-grade curriculum, and 8th-grade curriculum. Look how shiny and nice they are! You guys do such a good job. These curriculums help kids develop a healthier relationship with technology.

Second, we’re launching something for parents. Many parents say, “My child’s school isn’t doing this.” So, we provide them with knowledge about technology, such as understanding how social media is just a highlight reel, what dopamine is, the root causes of anxiety and depression, and how inappropriate posts can have long-term consequences.

We also run a book club, where we discuss The Anxious Generation by Jonathan Haidt. We break it down to make it more approachable for parents. Another program is “Conver-Latte with Kathy,” where I answer parenting questions about raising kids in a tech-driven age.

Zoe Fisher: That sounds so engaging and necessary in today’s world. Bringing parents into this community of empowerment must really set Converlation apart.

Kathy Van Benthuysen: Absolutely. When I post on LinkedIn, people often say, “Wow, Kathy, we don’t know anyone else doing this.” Our Converlation mastermind for parents provides them with tools and strategies. Parents want to know they’re not alone in facing challenges like getting kids off Minecraft or TikTok.

Our name, “Converlation,” came from this idea of strengthening conversations and relationships. Parents and kids who go through our programs often say, “We’re having better conversations now.” That’s the goal—creating meaningful conversations.

Zoe Fisher: It’s incredible how your name reflects your mission. Thinking about the future of technology and family relationships, what do you see?

Kathy Van Benthuysen: If we continue down this path, I don’t see a positive outcome. Technology has given us access to real-time information that kids aren’t developmentally ready to handle. It’s warping childhood. For example, children are exposed to things their young minds can’t process. Relationships are reduced to texting instead of talking.

But we don’t say, “Technology is bad; stop using it.” Instead, we teach families how to live alongside it. For instance, during dinner, put devices on the counter and have a meal together. It might feel awkward at first, but over time, you’ll have real conversations again.

Zoe Fisher: That’s such a thoughtful approach. Do you think once families embrace these changes, Converlation will be fully embraced as a solution?

Kathy Van Benthuysen: Yes, when families realize this comes from a place of care and love, not judgment or combativeness, they’ll come on board. Converlation is for parents of kids aged 2 to 18. Whether it’s preventing young kids from becoming dependent on devices or helping teens navigate social media, we’re here to help.

“Parents don’t realize how quickly kids can become addicted to their devices until it’s a problem. But when we come alongside them, educate them, and give them tools, they can raise children who have a healthier relationship with technology.” Kathy Van Benthuysen

Zoe Fisher: How do you use design—whether visual branding, print materials, or digital content—to make your message more engaging?

Kathy Van Benthuysen: I love books and hard-copy materials. Our curriculum is designed so teachers can guide students, and students can bring the same guide home to work with their parents. There’s something special about holding a physical book. It creates excitement and engagement in a way digital doesn’t.

Zoe Fisher: If you could go back to your first day of teaching, what advice would you give yourself knowing what you know today?

Kathy Van Benthuysen: I’d tell myself, “In 30 years, this will be completely different, but don’t be sad. You’ll move on to Converlation and make an even bigger impact.”

Zoe Fisher: What milestones have defined Converlation so far?

Kathy Van Benthuysen: One milestone was evolving our curriculum to meet schools’ needs. Initially, we had a single curriculum for 5th through 8th grades. As schools re-upped, we created unique materials for each grade level.

Another milestone is that our program aligns with educational standards like the NJ Student Learning Standards and the CASEL framework. Seeing schools re-up year after year reinforces that we’re making a difference.

Zoe Fisher: What challenges are holding your business back right now?

Kathy Van Benthuysen: Awareness. People often say, “This is amazing. I’ve never heard of Converlation.” My business partner and I avoided social media for years, but I started using LinkedIn to share our message. It’s helping, but we’re also expanding to Facebook, Instagram, and YouTube.

Zoe Fisher: How do you balance wearing multiple hats in your business?

Kathy Van Benthuysen: We have amazing people who help us, like our designer and remote team members handling social media and outreach. Coming from education, transitioning to business has been a learning curve, but it’s exciting.

Zoe Fisher: If you had unlimited resources for a year, what bold project would you take on?

Kathy Van Benthuysen: We’d love to develop Converlation for businesses. Many people have asked us for a corporate version, but it’s on the back burner for now. With unlimited resources, we’d hire a team to make it happen.

Zoe Fisher: What’s the most rewarding success story you’ve heard from someone who’s used Converlation?

Kathy Van Benthuysen: A school recently shared posters made by 5th graders after using our program. The posters perfectly captured our message about highlight reels, conversations, and relationships. Seeing them understand and embrace these concepts was incredible.

Zoe Fisher: That’s an exciting milestone! Who knows—maybe you’ll be in every school someday.

Kathy Van Benthuysen: From your lips to God’s ears, Zoe!

“Technology isn’t bad—it’s about learning to live alongside it. When we educate kids and parents, they realize how to use their devices as tools, not just entertainment. That shift changes everything.” Kathy Van Benthuysen

Zoe Fisher: If you had a completely free day, how would you spend it?

Kathy Van Benthuysen: At the beach, boogie boarding with my husband and son. I live four minutes from the beach, so it’s my favorite place to relax and recharge.

Zoe Fisher: Sounds like a dream! How can our listeners get in touch with you or learn more about Converlation?

Kathy Van Benthuysen: You can visit our website, Converlation.com, or email me at kathy@converlation.com. You can also find us on LinkedIn, Instagram, and Facebook.

Zoe Fisher: You heard her! Check out the website or shoot her an email.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Order Today!

From magical stories to heartwarming illustrations, Kathy Van Benthuysen brings the joy of learning and connection to life through her curriculum, designed to strengthen conversations and relationships. For Kathy, we have been a trusted partner in turning her vision into beautifully crafted, high-quality printed materials that inspire and educate students and parents alike. Whether it’s a curriculum, storybook, calendar, or other printed product, you can bring your own ideas to life with custom printing. Order today!

The post Behind The Print: Parenting Beyond the Screen, Combining Print & Digital for Real Results appeared first on PrintingCenterUSA.

1. File Format Validation
One of the first steps in printing is ensuring your file is in the correct format, such as PDF/X for print. AI tools can automatically detect your file format and verify it meets the specific requirements of your online printing company. This saves you from accidentally uploading incompatible files.

2. Resolution and Quality Checks
Low-resolution images can ruin an otherwise beautiful booklet. AI-powered tools can analyze the resolution of pictures and graphics in your file, flagging any that may appear pixelated when printed. Some advanced systems can even suggest or apply fixes to improve image quality.

3. Bleed, Trim, and Safe Zone Verification
Setting up bleeds, trims, and safe zones is essential for professional-looking booklets. AI can review your file’s design layout to ensure elements are correctly aligned. It can flag text or images that might get cut off during trimming and verify that your bleed extends sufficiently beyond the trim line.

4. Color Accuracy Checks
Most online printing companies require files in CMYK color mode for accurate reproduction. AI tools can scan your file to confirm it’s in the correct color mode and highlight any RGB or spot colors that need conversion. Advanced tools can even simulate the printed colors to give you a preview of how your booklet will look in real life.

5. Font and Text Validation
Fonts can cause major headaches if they’re not embedded or outlined. AI software can verify that all fonts are embedded and ensure text remains intact. It can also detect potential font size or style issues, such as text that’s too small to be legible after printing.

6. Spelling and Grammar Checks
While not specific to printing, ensuring your booklet’s content is error-free is just as important. AI proofreading tools like Grammarly can catch typos, grammatical errors, or inconsistent phrasing, helping you deliver a polished and professional message.

7. Dynamic Preflight Reports
Preflight checks are a cornerstone of the printing process. AI tools can generate dynamic preflight reports, highlighting potential issues such as missing links, incorrect layers, or transparency problems. These reports provide actionable feedback so you can fix errors quickly.

8. File Compression and Optimization
Large files can cause delays during the upload process or lead to unexpected errors. AI tools can compress and optimize your file without sacrificing quality, ensuring a smoother experience with your online printing company.

9. Proofing and Visualization
Before finalizing your order, AI can generate a 3D proof of your booklet, allowing you to visualize the finished product. This helps you catch design flaws that might not be obvious in a flat PDF file.

10. Error Prediction and Prevention
Some AI systems go beyond identifying existing issues—they can predict potential errors based on your design’s complexity and past data. This proactive approach minimizes the risk of surprises during the printing process.

Getting Started with AI Tools Like ChatGPT

• If you’re new to using AI tools to double-check your booklet files, platforms like ChatGPT are an excellent starting point. Here’s how you can get started:
• Familiarize Yourself with AI Capabilities: AI tools like ChatGPT can guide design standards, file preparation, and common pitfalls. Spend time exploring how these tools work and the kinds of queries they can handle.
• Upload and Describe Your File: While AI cannot directly open and analyze your file, you can describe its structure, dimensions, and concerns. ChatGPT, for example, can offer advice or checklists based on your details.
• Ask for Specific Tips: If unsure about bleed setup, font embedding, or color profiles, ask the AI-specific questions. For instance, you might say, “What are the standard bleed settings for a booklet?” or “How do I convert RGB colors to CMYK?”
• Review AI-Generated Checklists: AI can help create a customized checklist to ensure your file is print-ready. Use this checklist to manually review your work or cross-reference it with automated preflight tools. Combine AI with Dedicated Tools: While ChatGPT can provide guidance, combining it with specialized software like Adobe Acrobat or Enfocus PitStop for in-depth file analysis ensures the best results.

The post How AI Can Help You Double-Check Your Booklet Print-Ready File appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

8-minute read

“I never followed a trend. I never tried to do what other people were doing.” – Dan Richardson, CEO of Chubble Gum

Transcripts from Behind the Print with Dan Richardson

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is titled “Laughing Through the Chaos,” and I’m joined by Dan Richardson, CEO and founder of Chubble Gum. Dan, you’ve created such a unique and playful brand with Chubble Gum. Who are the main groups or communities that you serve?

Dan Richardson: I try to be as relatable as possible with the message of my brand. It’s really a lifestyle brand I’ve created, and a lot of it revolves around mental health and the challenges of adulting. It’s truly for anyone who’s breathing and alive! I try to package that message in a way that’s palatable, with a little humor and a cute critter to go along with it.

Zoe Fisher: I love that! I think you’ve encapsulated that perfectly with your products. Chubble Gum is so fun and inspiring, and it feels like there’s a place for everyone in your brand.

Dan Richardson: I hope so! If not, I might be the weirdo who thinks all these things—but hey, that’s the risk!

Zoe Fisher: What kind of creative mindset do you tap into when designing your work?

Dan Richardson: It all started as a way to decompress. I used to create “real” art like portraits and landscapes, but creating these characters helped me unwind. It’s about reevaluating my day and asking, “What can I take from that?” Then, I try to make it funny and relatable. My style developed because my daughter loved this kawaii style. I started drawing on her lunch boxes and post-it notes, and over time, it became my own style within that kawaii framework.

Zoe Fisher: That’s amazing! I can definitely see your unique style in everything Chubble Gum produces. It’s great for brand identity, and your products really resonate with people. How do you ensure your final products align with your vision?

Dan Richardson: I’m really lucky that I’ve created a brand where I am the brand. Chubble Gum is me, so it’s easy to keep everything in line. If I’m feeling down, that’s the brand’s voice for the day. If I’m feeling chaotic, that’s what comes through. It’s authentic, and I think that’s what makes it work. I don’t package it up in a pretty bow; it’s real.

“When I stopped caring about all of that, and I was just authentic, it started to take on a life of its own…people are ditching the script…this may not be what our message used to be, but this is what people need right now, and it’s authentic.” – Dan Richardson, CEO of Chubble Gum

Zoe Fisher: That authenticity really comes through, and I think that’s important for other brands to recognize as well.

Dan Richardson: Absolutely. Authenticity is everything. When I stopped caring about following a rigid structure and just started being myself, that’s when things really took off. People don’t want scripted, forced content anymore—they want something real. And with the rise of social media, those real connections matter more than ever.

Zoe Fisher: You’ve managed to grow Chubble Gum into a recognizable brand in a highly competitive space. What do you think has been your key to success?

Dan Richardson: It all goes back to authenticity. I’ve tried to create businesses before, following step-by-step guides, and they never lasted. But when I just started sharing cute critters I drew for my daughter, people resonated with it. I paid attention to what worked on social media, repeated what was successful, and let the brand grow organically. I never pushed sales or said, “Buy this now!”—I just let the products speak for themselves.

Zoe Fisher: It sounds like your brand almost sells itself because of that authenticity. Has Chubble Gum changed your life?

Dan Richardson: Oh, absolutely. It’s given me more than just financial stability. I started Chubble Gum in March 2020, right before the world changed. Now, it’s changed my family’s life and made me a role model for my kids. I went from being a stay-at-home dad to someone they can look up to, and that’s the most rewarding part.

Zoe Fisher: You’re inspiring thousands of people—probably more than you realize! What’s the best part of your job?

Dan Richardson: The best part is that I get to do what I want. Of course, there are challenges, but at the end of the day, I created this, and I’m living the dream. Some days it feels like a nightmare, but I wouldn’t change it for the world.

Zoe Fisher: Every creator faces challenges. What’s holding Chubble Gum back right now, and how are you tackling those obstacles?

Dan Richardson: The biggest challenge is myself. I’m learning how to run a business day by day, and I’ve reached a point where I can’t do everything. I’ve had to accept that I need help. For example, inventory management was a struggle, so I found someone to handle that. It’s important to know when you’ve hit your limit and bring in people who can take things to the next level.

Zoe Fisher: It’s great that you’re recognizing that and bringing in help. Many business owners struggle with that!

Dan Richardson: Starting a business really humbles you. You quickly realize how much you don’t know. But it’s all part of the process.

Zoe Fisher: Many of your products are prints and stickers. How has incorporating print into your business strategy helped elevate Chubble Gum’s brand and reach?

Dan Richardson: Print has been crucial. I started with stickers, and from the very first sale, I was determined to make the best-quality stickers out there. Once I perfected that, I expanded into notebooks, post-its, and other print products. I always focus on mastering one thing before moving on to the next. Print helps my audience, many of whom struggle with mental health, organize their lives in a way that feels fun and personal.

Zoe Fisher: That’s a great approach. Do you know the return on investment for your printed products?

Dan Richardson: Oh, the return on investment is stress, anxiety, and sleep deprivation! [laughs] In all seriousness, the real return is joy. I built this brand based on who I am, and the fact that it resonates with people is invaluable.

“You learn as much as you can, and then you reach that point where you’re like, ‘I’ve capped out,’ and you find someone who can push it further.” – Dan Richardson, CEO of Chubble Gum

Zoe Fisher: Thanks for sharing your business insights. For anyone listening who wants to order from you or work with you, how can they get in touch?

Dan Richardson: You can find me on ChubbleGum.com or on social media—primarily TikTok, where I post daily. Just search for “Chubble Gum” and you’ll find me everywhere.

Zoe Fisher: Is there anything else you’d like to share with our audience?

Dan Richardson: I’ve got a lot of exciting things coming up, especially with the holiday season approaching. I also run a monthly subscription service called the Chubble Club, where you get exclusive items every month. It’s a lot of fun, and we’re growing fast!

Zoe Fisher: That sounds amazing! Head over to ChubbleGum.com to join the Chubble Club. Thank you so much for sharing your journey with us today—it’s been a pleasure.

Zoe Fisher: And that’s a wrap on another episode of Behind the Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision like Chubble Gum, build the right strategy, and use tools like print to amplify your message and make your brand stand out from the crowd.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Order Today!

From playful stickers to creative stationery items, Dan Richardson brings meaningful connections to life through his Chubble Gum brand. For Dan, we have been a trusted partner in helping turn his vision into fun, high-quality printed products that inspire and connect with audiences. Whether it’s a sticker, notebook, or other printed item, you can bring your brand to life with custom printed products. Order today!

The post Behind the Print: Laughing Through the Chaos with Dan Richardson appeared first on PrintingCenterUSA.